RADIO PROGRAM PLAN Mark Joshua O.

Arista

I.

PROGRAM TITLE Gatas ng Ina, Pampasigla A 1-Minuter Developmental Plug

II.

TARGET AUDIENCE The program targets a specific audience demographicYoung mothers and mothers-to-be.

III. PURPOSE Gatas ng Ina, Pampasigla aims to share informative insights about the health benefits both the mother and baby can obtain from breastfeeding. In doing so, audience will be motivated to breastfeed their babies; and prefers it over formula milk.

IV.

PRODUCTION ELEMENTS REQUIRED To convey the important messages the program has to share, music and sound effects (SFX) shall be utilized. Since the program treatment is more of dramatization, talents are also required in the production.