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  • International Marketing Project

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    Thiviah Sanasee
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    This document outlines a marketing project that involves analyzing the international involvement of two appliance manufacturers, Maytag and Whirlpool, and comparing their strategies as either exporters, international, or global companies. It also involves comparing the international marketing strategies of Nestle and Unilever, looking at how they may differ beyond just their product categories.

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    international marketing project for college students for international business students

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    International Marketing project

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    This document outlines a marketing project that involves analyzing the international involvement of two appliance manufacturers, Maytag and Whirlpool, and comparing their strategies as either exporters, international, or global companies. It also involves comparing the international marketing strategies of Nestle and Unilever, looking at how they may differ beyond just their product categories.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    International Marketing Project

    Uploaded by

    Thiviah Sanasee
    This document outlines a marketing project that involves analyzing the international involvement of two appliance manufacturers, Maytag and Whirlpool, and comparing their strategies as either exporters, international, or global companies. It also involves comparing the international marketing strategies of Nestle and Unilever, looking at how they may differ beyond just their product categories.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Management And Science University International Marketing Group Project Marks: 20%

    1. Visit the homepages of Maytag Corporation http://www.maytag.com/ and the Whirlpool Corporation http://www.whirlpool.com/, both appliance manufacturers in the United States. Each has some international involvement. Search their Web sites and compare their international involvement. How would you classify each, as exporter, international, or global?

    2. Visit the Nestl Corporation homepage http://www.nestle.com and Unilever N.V. http://www.unilever.com/ and compare their strategies towards international markets. In what ways to they differ (besides product categories) do they differ in their international marketing?

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