CHAPTER 1 COMPANY PROFILE

1.1 Introduction 1.2 Mission 1.3 Vision 2012

INTRODUCTION

On October 1, 2000 the Department of Telecom Operations, Government of India became a corporation and was christened Bharat Sanchar Enigma Limited (BSNL). Today, BSNL is the No. 1 Telecommunications Company and the largest Public Sector Undertaking of India with authorized share capital of $ 3600 million and net worth of $ 13.85 billion. It has a network of over 45 million lines covering 5000 towns with over 35 million telephone connections. With latest digital switching technology like OCB, EWSD, AXE-10, FETEX, NEC etc. and widespread transmission network including SDH system up to 2.5 GBPS, DWDM system up to 80 GBPS, web telephony, DIAS, VPN, Broadband and more than 400,000 data customers , BSNL continues to serve this great nation . Its responsibilities include improvement of the already impeccable quality of telecom services, expansion of telecom network, introduction of new telecom services in all villages and instilling confidence among its customers.

BSNL has managed to shoulder these responsibilities remarkably and deftly. Today with over 45 million line capacity, 99.9% of its exchanges digital, nation wide Network management & surveillance system (NMSS) to control telecom traffic and over 4,00,000 route kms of OFC network, Bharat Sanchar Nigam Ltd is a name to reckon with in the world of connectivity. Along with its vast customer base, BSNL's financial and asset bases too are vast and strong. Consider the figures, as they speak volumes on BSNLs standing:

The telephone infrastructure alone is worth about Rs. 1,00,000 crore (US $ 21.2 billion)

Turnover of Rs. 25,000 crore (US $ 5.2 billion) Add to which, BSNL's nationwide coverage and reach, comprehensive range of telecom services and a penchant for excellence, and you have the ingredients for restructuring India for a bright future.

MISSION

To provide world class Telecom services on demand using stateof-the-art technology for our valued customers.

VISION

That BSNL becomes the largest telecom company in South East Asia with most modern state of art technology offering world-class service to its customers. Give paramount care to its customer care. To expand the services of the company in all areas through Franchisees arrangement as well as alternate means. To create focused business orientation by suitably bringing synergy between the Marketing and Business Developments activities towards meting customers requirement. To focus concentration for communication for masses by expanding the Services of PCOs, Internet DHABAS , Sanchar Kioskos, PTIC, MCT, etc.

To expand broadband, leased lines, cellular, WLL services with state of the art technology.

CHAPTER 2 INTRODUCTION TO MOBILE SERVICES

2.1 GPRS 2.2 BROADBAND

Changing Networks

GPRS

Introduction. Existing GPRS Architecture. GPRS-end user benefits. GPRS Network. What BSNL offers? Subscriber experience.

End-user view.

INTRODUTION

Advancements in wireless technologies and a growing demand for mobility when using voice and non-voice telecommunication services has resulted in a need for more robust wireless data connections over digital cellular networks. To meet this need, the telecommunications industry is adopting a new generation of wireless technology called Third Generation (3G) mobile integrated voice and data services. 3G technologies promise significant improvements in data throughput, which in turn will enable the use of enhanced functionality on mobile devices such as uninhibited web surfing using a standard Internet browser, realtime access to personal e-mail, and mapping and navigation services. Telecommunications companies are rapidly working towards full implementation of 3G services, but are taking intermediary steps to achieve this. One such proof-of-concept technology, which paves the way for 3G services, is General Packet Radio System (GPRS). GPRS is a non-voice enhanced service that supports IP (Internet Protocol) data transmission over mobile telephone networks. It was specifically developed to support transmission of intermittent and busty data transfers as well as occasional transmission of large volumes of data.

As wireless carriers begin to rollout GPRS networks or continue with GPRS network sustains efforts, they must do so with security in mind. Operators must employ adequate security measures to prevent would be attackers from compromising network availability, data integrity, and information confidentiality. The standards for GPRS incorporate authentication and encryption technologies however, sole reliance on these security standards is insufficient. Companies must think in terms of end-to-end security so that the risk of network infiltration by an unauthorized party is kept to a minimum from all access points to the GPRS network. This paper examines the technology and infrastructure that supports GPRS in a telecommunications environment, and looks at GPRS security consideration including GPRS network security and potential security threats. Following along the path of media technology

convergence, the telecommunications industry is heavily investing in technologies that will provide increased and improved mobile media services. The Internet and Internet Protocol (IP) technologies and mobile communications are being integrated into services and mobile devices offered by telecommunication carriers. All these new or enhanced services and technologies lead to one goal, Third Generation (3G) mobile Internet technology (integrated voice and data services). In order for telecommunication companies to achieve this, they must first implement intermediary technologies towards true 3G such as General Packet Radio System (GPRS) and Enhanced Data Rates for GSM (Global System for Mobile Communications) Evolution (EDGE) nonvoice services. GPRS, a wireless data solution that provides actual packet radio access for GSM digital cellular networks is the focus of this paper. This paper examines the technology and infrastructure that supports GPRS in a telecommunications environment, and looks at GPRS security consideration including GPRS network security and potential security threats.

GENERAL PACKET RADIO SERVICE (GPRS)----

The General Packet Radio Service (GPRS) is a new non voice value added service that allows information to be sent and received across a mobile telephone network. It supplements today's Circuit Switched Data and Short Message Service. In the past decade, as advancements in mobile technology persisted, a greater demand arose for telecommunication companies to provide mobile services in addition to traditional mobile voice services. As a result, one digital data delivery service called Cellular Digital Packet Data (CDPD) was developed allowing users to move about freely from their offices and homes without sacrificing the ability and functionality to check e-mail, stock quotes and weather reports with the press of a button. CDPD, which is still in use

today, overlays existing circuit switching cellular networks, but only provides raw data transmission rates close to 19.2 kilobits per second (Kbps). Such low transmission speeds limit the types of applications that can be used with mobile devices, thus excluding many desirable functions such as graphical web browsing or streaming video. In other words, such low data transmission speeds do not allow for mobile multimedia services. Because of these pitfalls, the telecommunications industry turned towards an effort to bring Third Generation mobile Internet technology to reality through mobile data delivery solutions such as General Packet Radio System.

Sometimes called 2.5G technology, General Packet Radio System, standardized by the European Telecommunications Standards Institute (ETSI), is the next logical step towards true 3G integrated voice and data services. GPRS is a non-voice enhanced service that supports transmission over mobile telephone networks. It was specifically developed to support transmission of intermittent and bursty data transfers as well as occasional transmission of large volumes of data. This paper discusses GPRS implemented on GSM digital cellular networks. Below are the main reasons why GPRS is considered the essential step to true 3G services:

Theoretical maximum transmission speeds up to 171.2 kbps when all eight GSM timeslots are utilized. GPRS utilizes packet based air interfaces on existing circuit switching GSM networks. Packet based air interfaces allow for packet based data services.

GPRS provides an always on connection for mobile data transmission termed immediacy. GPRS only

uses designated GSM timeslots when transmitting data, thus reserving the radio resources only when there is data to send or receive. GPRS opens the door to new and more robust applications that traditional circuit switched data transmission speed could not support. GPRS is an intermediary proof-of-concept step towards 3G technologies due to its increased through output capability, however, not quite broadband.

EXISTING GPRS ARCHITECTURE Implementing GPRS non-voice services in an existing GSM network does not require a significant investment. GPRS utilizes the existing cellular network infrastructure and adds a new IP backbone network, which includes the addition of two new network nodes. The new nodes are the Gateway GPRS Service Node (GGSN) and the Serving GPRS Service Node (SGSN). Existing network components such as the Base Transceiver Subsystem (BTS) and the Base Station Controller (BSC) require software upgrades to support the GPRS network. An additional piece of hardware called a Packet Control Unit (PCU) must be installed on the BSC to manage channel and radio link control and provide the standard interface to the SGSN.

The primary components of a GSM and GPRS network are displayed in the following diagram:

GPRS Network Architecture In the above diagram, a Mobile Station represents a wireless device such as a mobile phone. Air Interfaces exist between the Mobile Station and the BTS. Each BTS connects to a BSC. The BSC manages the air traffic by separating voice and data traffic. Circuitswitched voice traffic is directed to the Mobile Switching Center (MSC) and packet-data traffic is directed to the SGSN.

GPRS End-User Benefits o o o o o o Fast access time Higher speeds Global access Always connected always online Cost efficient Convenient

SMS-G/IW MSC

GPRS NETWORK
AUC

Why GPRS land ?1-) Generate an interest and awareness of mobile internet services. 2-) To present a complete infotainment package. 3-) Partnership and relationship with 3rd parties. 4-) To increase Mobile Internet services revenue. 5-) To improve the customer loyality.

Response to GPRS land ?-

what BSNL offers A ) Access to internet and corporate. All subscribers can access internet using WAP phones for Pcs Corporate subscriber can access intranet using secure connection.

B ) MMS services. Subscriber can receive or send MMS messages. o Phone to phone. o Phone to e-mail.

o E-Mail to phone

C) Premium content and information from partner. Tie up to content partners to provide premium contents. o Games. o Business and stock information. o Music / video. o Weather. o News o Travel information.

Broadband

Information Superhighwa y

Introduction Broadband v/s Internet dialup connection. Cable Broadband. Telephone Company Broadband Digital Subscribers Lines (DSL). Wireless technologies: Fixed wireless and satellite. Benefits of broadband. Demand for Broadband access services. Conclusion.

INTRODUCTION Broadband is the marriage of telecommunications and cable technologies. As it is rightly said, Necessity is the mother of invention, the last decade saw tremendous advancements in the arena

of digital and fiber optic technologies: key elements empowering the broadband technology. Broadband technology has not only given a new meaning for information exchange, but has also been the building blocks for the so-called Information Superhighway. Besides fostering a new class of consumer and business related services such as IP based telephone and video conferencing services, Video On Demand (VOD), home networking etc., it has also resulted in increased cable modem penetration and deployment of cable telephony services, making cities digitally intelligent. Broadband technology besides being looked upon as an innovative technology, as a tool to make the city residents digitally literate, competent and proficient, it is also being looked upon as an always-open gateway to a new world of telecommunications and cable technologies and as the buildings blocks for the so called Information Superhighway, expected to dictate the economic development of the cities of the third world. Broadband is the common term for a high bandwidth internet connection one that can transmit or download information up to 40 times as fast as a standard telephone and modem. You can do everything you need to do online more quickly and more easily with broadband. Everyone seems to be talking about broadband in glowing terms. Theyre talking about how it can open up a world of exciting possibilities on virtually every front getting together with friends and relatives, work, entertainment, shopping for all manner of products and services, you name it. Theyre talking about its speed, how it can enable you to access multimedia rich content on the Internet, and so on. But what exactly is broadband? If you think of your phone line as a pipe, broadband enables that same pipe to carry a great deal more information than it can now. It does so by separating your voice and data services and converting the latter into a digital format. The confluence of two forcesthe globalization of business and the networking of information technologyhas created the Internet economy. Electronic commerce and technology industries are changing the economy of the United States and much of the rest of the world at breathtaking speeds. The new economy is defining how people do business, communicate shop, have fun, learn, and live on a global basisconnecting everyone

to everything. As the Internet market continues to explode, demand for greater bandwidth and faster connection. Speeds have led to several technological approaches to provide broadband access to all consumers. Ubiquitous broadband access to the Internet is an essential ingredient needed to gain the most out of what the Internet has to offer. Any operator that fails to announce and implement a broadband strategy, including providers serving rural communities, will suffer consumer defections and a decline in retention rates for both business and residential customers. Broadband access is not only about providing the pipes to carry the traffic on the Internet but also about how the traffic will be carried. Broadband is usually used to reference a type of Internet connection. Simply put, broadband connection is one that allows for extremely high speeds, and supports data, voice, and sometimes even video information. It is considered broad because multiple kinds of

information can travel across the wire, or band. High speed (or data rate) means that in addition to surfing the web without annoying delays, you will also be able to enjoy multimedia-rich applications such as streaming audio and videoconferencing. Broadband connections are typically always-on, so you don't have to waste time dialing in to a service provider- as soon as the computer Connected to the service is turned on, you can start surfing.

Broadband vs. Dial up Internet Connection Parents across the nation have already been introduced to broadband Internet connections such as cable or DSL (Digital Subscriber Lines) by their children, who want to have a faster, higher-quality connection. Whatever a reason for considering purchasing a broadband connection, it is very usefuland importantto know the differences between broadband and dialup Internet connections and the advantages and disadvantages between each of them before making a decision to go

high-speed. The fundamental difference between dialup and broadband Internet connections is the manner in which the connection is made from your PC to the Internet. A dialup service connects to the Internet through your phone line. The modem in your PC calls an Internet Service Provider (ISP) and connects with a maximum speed of 56,000 bytes per second, better known as a 56K speed connection. Each time your PC dials into the ISP, it is assigned an Internet Protocol (IP) address, which you can think of as an Internet address. A different, unique IP address is assigned at the beginning of each visit so that the ISP can recognize your PC and make sure you can send and receive email, surf the Internet, and so on; basically, this address lets your ISP know where to send the information you are requesting through your modem. In terms of hackers, in order for someone to gain access to your computer, it would be necessary for them to know your IP to successfully do so. The fact that your IP address constantly changes essentially makes your Internet connection more secure. In contrast, when you connect to the Internet via a broadband Internet connection, the process is slightly different. Once your PC is connected to the ISP through a cable or DSL connection, it remains connected until the cable box or DSL line is disconnected or physically unplugged. A DSL connection runs through unused wires in your existing phone line without disruption and can translate data at 5 million bytes per second, or 5Mbps. Broadband services are often referred to as always on services because it is not necessary to make a setup call to your ISP each time you wish to access the Internet; this means that once you are assigned an IP address, you keep it until you request it to be changed. Well learn how to do this in a later newsletter. Connection speed and price are two important considerations when choosing between dialup and broadband. Dialup connection speeds make it more difficult to view certain types of media, such as video, and it can take much longer to download and open email attachments, play online games, and so on. Although the slower connection speed is a disadvantage for dialup users, there are also a few advantages to using this type of connection, which include lower monthly charges and a higher level of security. The cost difference is obvious when comparing the $20-30 per month subscription fee for dialup and the $50-60 per

month subscription fee for most broadband services. In terms of security, because the connection is not always on and because you are assigned a different IP address each time, it is slightly more difficult to be attacked over the Internet, although nothing is ever fool proof and risks still do exist. The advantages of a broadband connection can sometimes outweigh some of the disadvantages. The increased connection speed allows for ease in initial connection, duration of connection, no additional phone charges that may apply in dialing into an ISP, and variability of Internet use, such as an increase in allowable file viewing size. However, if you do choose a broadband connection, youll need to purchase a firewallwhich well learn more about laterto keep your computer invisible to the outside world. In the ongoing debate of which is better dialup or broadband, there isnt really a clearly correct answer. This question can only be answered by looking at your needs and resources and comparing them to what each option has to offer. If you use the Internet to check email, stock quotes, and visit the occasional website, dialup will be sufficient. But if you frequently download large media files, play games over the Internet, and view sites that are high in image content then you may be more satisfied with broadband service.

Cable Broadband A ) Changing ArchitectureCable industry architecture is in the middle of a transformation from closed cable systems that feature one-way delivery of analog television signals to two-way, interactive broadband systems, involving a hybrid of traditional coaxial and modern fiber optic technologies. These new networks enable the cable industry to deliver a wide range of services, including digital television, Internet access, and telephony. Historically, cable networks were constructed to provide only traditional video programming services that required only one-way transmission of signals. Until recently, the traditional one-way cable system

provided approximately 50 channels of Analog video. The network was a full coaxial system designed with a centralized head end and lines called trunks leading from the head end to nodes placed in the residential neighborhoods. Distribution lines emanated from these nodes which carried the signals through the residential neighborhood. A coaxial wire called a drop line then carried the service from the distribution line to the customers television set. The Distribution and drop lines represent the cable industry's "last mile" of plant into the consumer's home. A traditional 350 MHz coaxial cable system included many amplifiers to boost the signal along the way to subscribers homes. B ) Hybrid Fiber Optical Coaxial Cable (HFC)Today, full coaxial systems are being replaced with hybrid systems consisting of fiber-optic and coaxial lines. These cable networks are also referred to as hybrid fiber-coaxial or HFC. The HFC architecture replaces the previous coaxial trunk with a fiberoptic trunk. The fiber terminates at the node, where the signal is then carried over an upgraded high bandwidth coaxial cable to the customer premises. HFC networks require fewer amplifiers and offer improved reliability, increased capacity, and clearer signal transmission, all of which facilitate two-way transmission. Telephone company Broadband: Digital subscriber lines(DSL) DSL, or Digital Subscriber Line, comes into the home over phone lines, into the DSL modem. The end of the line connects into your computer using an Ethernet Network Interface Card (NIC). The other end terminates at the phone company central office. Consequently, setup of a DSL connection requires a technician to install the line, which can then be used for voice and data traffic simultaneously. This means that one will always have access to a direct, personal connection. DSL technologies enable broadband services to be delivered over the existing copper loops that extend into all households and businesses that have a fixed telephone line, but the technology is only effective when used over relatively short distances (approximately

6km from the local exchange, subject to a line test). The distance restriction on DSL coverage occurs, because the strength of the signal gradually reduces due to electrical resistance in the cables. DSL technologies generally offer users speeds ranging from 256 kbps to 1020 Mbps. DSL technology upgrades the performance of the standard twisted pair (the copper line connecting most homes and businesses) to carry high capacity data transmission. The technology expands the amount of frequency used over the copper line, whereby the lines higher frequencies are used to transmit the data and the lower frequencies are free to transmit voice or fax transmissions. Thus, DSL is able to function on a line simultaneously with standard voice and fax services and avoids the installation of a new separate line. Because the technology works over the existing telephone plant, DSL is significantly less expensive to deploy on a broad scale than other approaches, such as new fiber or cable construction. In addition, the cost structure of DSL enables providers to serve both residential and business customers economically. DSL providers are not limited to one market segment (e.g. business or residential) as are some other broadband access providers. Despite the promise of DSL to deliver broadband access to businesses and consumers, there are several technical issues with regard to the widespread implementation of DSL. One of the primary inhibitors is signal attenuation, also known as the distance limitation. Attenuation describes the dissipation of signal strength as it travels over the copper line. DSL utilizes a higher frequency that is more susceptible to attenuation than ordinary voice transmission. Consequently, the various DSL technologies. Detailed below have distance limitations ranging from 4,000 to 18,000 feet from the telephone companys central office. These limitations may ease as technologies improve, but as a practical matter, DSL is currently limited to locations within a three-mile maximum loop from the central office. Although there are several versions of DSL service, there are two general categories, symmetrical and asymmetrical . Symmetrical versions offer the same data rates upstream and downstream and are best suited for business applications such as

video-conferencing. Asymmetrical versions offer different data rates upstream and downstream and are ideal for residential users who receive a lot of data but do not originate or send much (e.g. Internet surfers). One such version is called asymmetric digital subscriber line (ADSL). As ADSL does not interfere with the basic voice service, the user can simultaneously browse the Internet or watch a movie while talking on the telephone. According to some reports, ADSL provides a competitive advantage over cable modem Internet access in the following areas: o Simultaneous fast Internet and voice/fax capabilities over a single telephone line.

o Data security over a dedicated point-to-point line (from customer to local exchange carrier (LEC), which is not available over a shared medium such as HFC or cable modems. o Dedicated bandwidth that guarantees performance regardless of the number of users on the network. In the case of cable modems, where the bandwidth is shared, the actual performance deteriorates as the number of users on the network increases. Wireless technologies: Fixed wireless and satellite Satellite is commonly used to provide one-way higher bandwidth capability ,(E.g. for television broadcasts). Provision of two-way higher bandwidth capability over satellite is not common. There are a number of advantages to satellite technology in particular it is capable of reaching remote rural areas where other types of provision may not be technically feasible or economically viable. Twoway and one-way satellite access is also available throughout the world, offering the potential to reach those parts of the World outside of the reach of either ADSL or cable modem services. Satellite also has the potential to provide backhaul for community broadband providers.

In the near to medium term, there will be various companies offering local broadband access using a variety of wireless technologies: fixed wireless and satellite. As with cable and telephone (collectively wire line) companies, fixed wireless providers are using their existing microwave networks to transmit high speed Internet services. Unlike their wire line competitors, fixed wireless providers enjoy a few competitive advantages. Because they avoid the high costs and delays associated with laying fiber or upgrading cable networks, fixed wireless companies can enter the market quickly and deliver broadband services at relatively low costs. However, this technology also presents a number of deployment challenges, most notably, the line-of-sight requirements between the transmitter and receiving antenna. The presence of obstacles, such as foliage, buildings, and even heavy rain, can hinder reception. In addition, broadband service via satellite has been projected for the early part of the millennium. With their unlimited coverage area, satellite systems will offer broadband access to virtually any part of the United States and may be the best method for serving remote regions and locations where telecommunications infrastructures are of low quality or non-existent. There are several satellite providers that are constructing systems and plan to start offering two-way broadband satellite services by 2001. Despite the promise of these broadband satellite systems, there are hurdles to deployment, including time to market and technological complexity. Commercial availability of satellite systems is at least two to three years away and, as a result, satellites might lose potential customers to competing broadband providers who currently offer high speed Internet access (e.g. cable and DSL). In addition, the use of two-way satellite services for the mass consumer market presents novel engineering and technology issues that still need to be resolved. Once operational, however, these satellite systems could directly compete against cable modem service, DSL, and fixed wireless in the residential broadband industry.

3G

While it did not participate in the 3G auction, BSNL paid the Indian government Rs. 10,187 crores. for 3G spectrum in all 20 circles it operates in. State-owned MTNL provides 3G services in the other 2 circles - Delhi and Mumbai. Both these state-owned operators were given a head start by the government in the 3G space by allotting the required 3G spectrum, on the condition that each will have to pay an amount which will be equivalent to the highest bid in the respective service areas as and when the 3G auctions take place.

3G Coverage --BSNL has the largest 3G network in India. Additionally, BSNL 3G services usually cover not only the main town/city but also the adjoining suburbs and rural areas as well..As of now BSNL has 3G services in 826 cities across India. Benefits of Broadband One can think of the Internet like electricity. Electricity started as a replacement for gas for lighting houses electricity had the advantage of being some-what less explosive. Once people had electricity for lighting their houses, dozens of new appliances became available through the years and people started using electricity for TV sets, radios, and heating. Electricity companies had to increase the amount of power they supplied to each house as a result. Similarly, Most of todays computers connect to the Internet via the plain old telephone system. Broadband supercharges that telephone network to provide more capacity, in the same way that an electricity supply can be upgraded to meet the power needs of the user. If you are a light electricity user, you need a small electricity supply. Similarly, if you are a light Internet user, you probably only need a narrow Internet connection (termed narrowband). But a heavier Internet user needs a larger (or broader) supply of the Internet (electricity) and consequently requires a broadband Internet service. Broadband is just like supernatural power for a person using it. It has loads of applications in every field. Thus some of the benefits associated with the broadband are written below:

o Speed o Its always on o Set the telephone line free

MMS

Fulfilling fundamental Needs

Introduction MMS Architecture Mobile MMS transfer Multimedia Messaging Center (Heart of MMS) Multimedia Client Proxy (MMS for all) Multimedia Processor (Good quality message) Multimedia Library (Handy Contents on Demand)

INTRODUCTION Recently, Short Message Service (SMS) has proven to be a tremendous success in many countries. Operators in these countries have often also provided their subscribers with possibilities to personalize their mobile phones with ringing tones and graphical icons which have proven extremely popular. The growth in this area will serve as a valuable path to new and interesting ways for using the mobile phone, in ways yet unseen in the history of wireless communication. As users become accustomed to the easy use of SMS, the opportunity to send multimedia messages will mean new and easy ways for personal communication. Along with this evolution it is important to realize that users will not care about the new technologies they will be using; they will be interested in applications and services. Multimedia Messaging applications can be used for various purposes, which will deliver a broad range of user benefits, from emotional sharing and fun to rational utility. Multimedia Message Service (MMS) will be able to utilize picture messages, electronic postcards, audio messages, instant images and video clips. MMS does not require users to learn a new technology. It is a natural consequence of the messaging evolution. Multimedia Messaging builds on the well-established SMS paradigm by adding new functionalities and new content step by step, along with the introduction of new technologies such as Wireless Application Protocol (WAP) and General Packet Radio Service (GPRS). After SMS, the application migration path comprises Picture Messaging and MMS. Wireless communication is rapidly expanding from ears to eyes. In addition to wireless voice and text transmission, visual content can be exchanged between mobile devices. SMS has already proven extremely successful, for instance, in the Nordic countries and in many Asia Pacific countries. Teenagers in these markets often send over 100 SMSs per month and even more. In Finland, more than half of a teenagers mobile phone bill is made up of charges for short messages. Multimedia messaging is, as its name suggests, the ability to send messages comprising a combination of text, sounds, images and video to MMS capable handsets. The transition from Short Message Service (SMS) to Multimedia Messaging Service

(MMS) is as important for mobile phones as the transition from DOS to Windows was for the PC. It represents a revolution. For multimedia messaging to succeed good applications have to be in place. It is applications that drive a technology, giving users a reason to grasp the concept of a service. Users will only use a service if there is a reason for doing so; applications give users a reason to use MMS. EXECUTIVE SUMMARY-

Multimedia Message Service (MMS) will be a key application within the wireless messaging business, and one of the enablers of the Mobile Information Society, in which an increasing part of all personal information transmission will take place wirelessly. MMS, the most versatile messaging service, is a natural continuation of Short Message Service (SMS) and Picture Messaging. In addition to wireless voice and text transmission, visual content can be exchanged. With Multimedia Messaging it is possible to combine the conventional short messages with much richer content types photograph, images, voice clips, and eventually also video clips. In addition to sending messages mobile-to-mobile, it is possible to send messages mobile-to-email and later also email-to-mobile. This all means new and exciting possibilities especially for person-to-person communication. MMS will most likely be introduced in several phases; the combination of text and photo, for instance, will be adopted first followed by strong needs to combine other Multimedia Messaging elements such as video and voice clips. The price perceptions and storage possibilities for MMS will be of high importance when MMS becomes available. Multimedia Messaging will offer extensive added value especially for person-to-person messaging and also for person-to-group messaging which will be available in the near future. As the demand for messaging between users and applications grows along with new bearers and the Wireless Application Protocol (WAP), the importance of WAP enabled Multimedia Messaging applications will grow significantly. This will bring network Operators and third party developers wide business opportunities. It is estimated, however, that up to 8090 % of messaging will include person-to-

person and person-to-group messaging which is currently the case for SMS. To meet the high demand for a new era of messaging, complete solutions for Multimedia Messaging based on mobile device and infrastructure will include mobile devices supporting Mobile Multimedia, and a comprehensive solution for network Operators to offer Multimedia Messaging. General Packet Radio Service (GPRS) network will be ideal

for mobile data networking services. In addition with 3rd party developers and other parties to develop and deliver MMS.The product family will offer network Operators viable possibilities to make an early move in offering attractive MMS. MMS with Digital Image Input is the next step towards visual mobile communication. It is a simple, easy-to-use way to send a photograph with text from device to device or from device to email. Creating, sending and forwarding image messages are as simple as with SMS and Picture Messaging today. To enable Image Messaging, a mobile device with an integrated or connected camera and sufficient image display capabilities are needed. In addition, a MMS Center is required to perform store and forward operations. Audio and video clips provide richer content to Multimedia Messaging further along the messaging evolution path. Consumers are starting to demand easier and faster use of shared images, independent of location and time. In the MMS, there is an emerging need for instant communication, such as SMS. It involves both content creation and content consumption where the user is both the content developer and the consumer. For example, when taking a photo,

adding text to it and sending it to another person with a supporting mobile device.

MMS Architecture

Mobile Mms Transfer

Multimedia Messaging Center

(Heart of MMS) The MMC is the core product in the MMS solution.The MMC manages the flow of multimedia messages to and from users mobile handsets, and Internet Modular and standard compliant (3GPP and OMA) Scalability and Performance High Availability Auto provisioning Flexible and extensive prepaid support Rate engine to tailor charging parameters and simulate price plans Subscriber preferences (e.g. strip, forward, copy and divert) Extensive Value Added Service Provider (VASP) handling

Multimedia Client Proxy (MMS for all)

Legacy Support (Multimedia Client Proxy MMCP),a feature that enables users who dont yet have a MMS- or video-enabled phone to receive the MMS messages. MMS on any SMS enabled device Video playback via web Chargeable Multimedia Processor

(Good Quality Messaging)

Optimizes images and audio in real-time to match the display capabilities of the recipients handset Ensures message quality Optimal trans-coding of several media types Optimizes the usage of the network Multimedia Library (Handy Contents on Demand) MML is a multimedia library including private and public storage, sharing facilities, composing multimedia messages and easy access to content.

For the user: Create, edit, preview and send MMS messages Access via handset or web Personal storage Share content with friends and family Access to public images, sound clips, or templates Print messages Multimedia inbox For the operator: Accelerate uptake of MMS and increase user stickiness

 Truly integrated in total MMS solution GUI fully adaptable to operator requirements Value Added Service Provider interface