BUSINESS PLAN

I. I. EXECUTIVE SUMMARY COMPANY DESCRIPTION A. Legal Name and Form of Business B. Companys Mission or Objectives C. Names of Top Management D. Location and Geographical Information E. Companys Development Stage F. Company Products or Services 7. Specialty Business Information THE INDUSTRY ANALYSIS A. Size and Growth Trends B. Maturity of Industry C. Vulnerability to Economic Factors D. Seasonal Factors E. Technical Factors F. Regulatory Issues G. Supply and Distribution H. Financial Considerations THE TARGET MARKET A. Demographics/Geographics B. Lifestyle and Psychographics C. Purchasing Patterns D. Buying Sensitivities E. Size and Trends of Market THE COMPETITION A. Competitive Position B. Market Share Distribution C. Barriers to Entry D. Future Competition MARKETING AND SALES STRATEGY A. Companys Message B. Marketing Vehicles C. Strategic Partnerships D. Other Marketing Tactics E. Sales Force and Structure F. Sales Assumptions

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OPERATIONS A. Plants and Facilities B. Manufacturing/ Production Plan C. Equipment and Technology D. Variable Labor Requirements E. Inventory Management F. Supply and Distribution G. Order Fulfillment and Customer Services H. Research and Development I. Capacity Utilization J. Quality Control K. Safety, Health and Environmental Concerns L. Shrinkage M. Management Information Systems N. Other Operational Concerns MANAGEMENT AND ORGANIZATION A. Principals/ Key Employees B. Board of Directors C. Consultants/ Specialists D. Management to be Added E. Organizational Chart F. Management Style/ Corporate Culture DEVELOPMENT AND EXIT PLANS A. Long-Term Company Goals B. Growth Strategy C. Milestones D. Risk Evolution E. Exit Plan THE FINANCIALS A. Income Statement B. Cash Flow C. Balance Sheet D. Break-Even-Analysis(if desired) E. Plan Assumptions F. Uses of Funds

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