Supply Chain

()

1. Supply Chain

Supply Chain

1.1

Mentzer

( Supply

Chain)
Mentzer

Supply Chain

Basic/Direct Supply Chain , Extended Supply

Chain Ultimate Supply Chain

1 : Basic/Direct Supply Chain


3

( )

( )

Supplier

Focal Firm

Customer

2 : Extended Supply Chain

Basic Supply Chain




(Information flow)
(Tier 2) (Tier 2)

Supplier
Tier 2

Supplier
Tier 1

Focal
Firm

Customer
Tier 1

Customer
Tier 2

 3 : Ultimate Supply Chain

Supply Chain Mentzer

/
(Initial Supplier)
(Ultimate Customer)
INITIAL
SUPPLIER

FINANCIAL
PROVIDER
SUPPLIER

FOCAL
FIRM
1/3 PARTY LOGISTICS
SUPPLIER

MARKET
RESEARCH FIRM

CUSTOMER

ULTIMATE
CUSTOMER

Mentzer Supply

Chain 3 Focal Firm

Chain

Chain

Focal Firm

Supply Chain

Basic Extended Supply

Chain

Ultimate Supply Chain

1.2 Stock Lambert

Supply Chain Mentzer
Stock

Lambert 2544



Stock Lambert

8

Customer Relationship Management

Customer Service Management
Demand Management
Order Fulfillment
Manufacturing Flow Management

 Supplier Relationship Management

Product Development and Commercialization
Return
Stock Lambert


(Pull Strategy)

(Supply Chain)
(Demand Chain)


1.3 Council of Logistics

Management (CLM)
Council of

Logistics Management (CLM)

(Coordination)

/ (Collaboration)

1.4


Supply Chain

(Information) (Product or

Service) (Initial Supplier)

(Ultimate Customer)
/

2.
2.1 .. 2487-2500 :

Producer/Supplier , Wholesaler

Retailer

(Loyalty)
Wholesaler

Producer/Supplier

Wholesaler

Producer/Supplier Retailer

Wholesaler

P/S

2.2

.. 2500-2518 :

Department Store
Central , Thai-Daimaru

Producer/Supplier

Producer/Supplier
Department Store

Wholesaler

Department Store Supermarket

Retailer

Department Store Retailer

Retailer

Department Store

P/S

R
C

- Central
- Thai-Daimaru
- Etc.

2.3

.. 25182537 :

Supply Chain
Traditional Trade Modern

Trade Traditional Trade

Modern Trade
Supplier

Modern Trade Supplier
Customer

Traditional Trade Modern Trade

Modern Trade
Traditional Trade
Modern Trade Traditional Trade



Modern Trade
Traditional Trade

Retailer

Modern Trade

Customer Services

Marketing Research

Retailer

Retailer

P/S

Key Accounts
- Department Store
- Makro
- Big-C, Lotus,
Carrefour
- 7-ELEVEN

2.4 .. 2537-2546 :

Retailer

Retailer

Modern Trade Retailer

Modern Trade

Retailer

Retailer Modern Trade

Modern Trade
Wholesaler Retailer
Modern

Trade

Loyalty

Retailer

Wholesaler

Modern Trade

P/S

Local Key Accounts

- Department Store
- Supermarket
- Etc.
World Class Retail
- Makro
- Big-C (Casino)
- Tesco-Lotus
- Carrefour
- Tops (Royal Ahold)
- Food Lion (Delhaize)
- 7-ELEVEN

2.5 .. 2547 :

Retailer


Wholesaler

P/S

Local Key Accounts

- Department Store
- Supermarket
- Etc.
World Class Retail
- Makro
- Big-C (Casino)
- Tesco-Lotus
- Carrefour
- Tops (Royal Ahold)
- Food Lion (Delhaize)
- 7-ELEVEN

3.

(Supply Chain)


Efficient Consumer Response

ECR ()
ECR



ECR

ECR
3

(Demand Management)

(Supply Management)

(Enabling

Technology)
3.1 (Demand Management)

(Strategy &

Capabilities)

(Optimise Assortments)

(Optimise

Promotion)

(Optimise Introductions)
3.2 (Supply

Management)


/

(Automated

Store Ordering)

(Continuous

Replenishment)

(Cross Docking)

(Integrated

Suppliers)

(Reliable

Operation)

(Synchronised Production)
3.3 (Enabling

Technology)

(Electronic Data

Interchange : EDI)

(Electronic

Fund Transfer : EFT)

(Item Coding

and Database Maintenance)

(Activity Based Costing : ABC)

4.

4.1

3

4.1.1

4.1.2/

4.1.3

4.1.4
/

4.1.5

4.1.6

4.2

4.3

 (Strategic Mapping)

3 Responsiveness , Security &

Reliability Cost Efficiency

Enabling Environment

Logistics Activities

Logistics Service Provider



1 2
5.






5.1

5.2 E-Commerce

5.3 Collaborative Planning, Forecasting

and Replenishment (CPFR)

Collaborative Planning, Forecasting and Replenishment

CPFR

Voluntary Interindustry Commerce Standards

Association (VICS)
Collaborative Planning, Forecasting and Replenishment
(CPFR)
2



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