4

Research Design

2
(Exploratory Research )


(Conclusive Research)
(Conclusive Research)
(
)

5,000
4-1

2 3
1. (Exploratory Research)
2. (Descriptive Research)
3. (Causal Research)
4-1 (84)

3
( Exploratory Research )
( Exploratory Research )

(Exploratory Research )







(Non-Structure)

(Non-Probability)

1.
2.
3.
4.
5.
6..







1. (Analysis of Secondary Data)
(Literature Search)


2. (Experience Survey ) Survey of Experts

3. (Qualitative Research)
(Focus Group)

(One on-one depth interviews)
(Focus Group)

4. (Analysis of Select Case)

( Descriptive Research)
( Descriptive Research) (Conclusive research)

( Descriptive Research)

4-2

( Descriptive Research)
1. (Cross-Sectional Design)
Sample Survey



2 . (Longitudinal Design)
2
2.1 (Continuous or True Panel)

2.2 (Discontinuous or Omnibus Panel)

4-3 cross-sectional Design Longitudinal Design

T1

T1
T2
.....................T1T2.
Cross-sectional Design Longitudinal Design
Cross-Sectional Design Longitudinal Design

Cross-Sectional Design

Longitudinal Design

Longitudinal Design


Longitudinal Design

4-4 Cross-Sectional Design Longitudinal Design

Cross-Sectional Design
()

+
( + )

longitudinal Design
+
+
+

-(Causal Research)

(Causal Research)

()

10 %


x Y

X Y
X Y
X Y
X Y
X Y
X Y X Y

1
2.
3.
4..

X
O
R

X O1 O2

O1 O2
R X1 O1
R X2 O2
(R) (X1 X2)
(O1 O2)

(Experimental Research)





1

 ( )

()

(Causal Research)(Experimental Research)
1. ()
()
2.
2
1. Laboratory Experiment

()
2. Field Experiment

1

4
2 2 2
2


3

1.
2.
3.
()-()

1.
()



()

2.
()

 4
1. (PreExperimental)
3
1.1 one-shot Case study
,
X O1
X O1

1.2 One-Group Pretest-Posttest Design

O1 X O2

1.3 Static group design
EG: X O1
CG:
O2

2.(True Experimental)


2.1Pretest-Posttest Control Group design
EG : R O1 X O2
CG: R O3
O4



(O2 O1) (O4 O3)
2.2 Posttest Only Control Group Design

EG: R X O1
CG: R
O2

TE= O1 O2

3. (Quasi-Experimental)
()


3.1 Time series design


O1 O2 O3 O4 O5 X O6 O7 O8 O9 O10
3.2 The Multiple time series design
Time series
4. (Statistical Design)

Factorial design

(Exploratory Research )

(Descriptive Research)

(Causal Research)

(Characteristics)
1 2

(Method)

(Objective)

.. 1960
( Market testing) (test-marketing) 2



10

A B


(Cost)


(Time)

(Control)

3
1. (Standard test Marketing)

2.



3.

90 20