Lovebaby.

vn
K hoch kinh doanh
y l bn tm tt trch lc bn k hoch kinh doanh v Baby Shop. c bn k hoch chi
tit, xin vui lng lin h:
Nguyn nh Huy T vn v lp k hoch kinh doanh
Mobile: 0936 213 897
Email: dinhhuynt@gmail.com
Skype: dinhhuynt
Tt c cc thng tin trong d n thuc s hu v bn quyn ca Nguyn nh Huy. Tt c
nhng hnh ng sao chp hoc pht tn rng ri thng tin u phi c s cho php bi
ngi s hu.
Xin chn thnh cm n.
Nguyn nh Huy
Tp. H Ch Minh, ngy 20/11/2012

Lifebaby.vn
1.0 Gii thiu Lifebaby.vn .......................................................................................................................... 1
Chart: Highlights ................................................................................................................................. 1
1.1 Mc tiu ............................................................................................................................................ 1
1.2 Nhim v ........................................................................................................................................... 1
1.3 Nhn t thnh cng ...................................................................................................................... 2
2.0 Gii thiu doanh nghip ........................................................................................................................ 2
2.1 Ch s hu ........................................................................................................................................ 2
2.2 Khi to doanh nghip ...................................................................................................................... 2
Table: Startup ...................................................................................................................................... 2
3.0 Sn phm ............................................................................................................................................... 3
4.0 Phn tch th trng............................................................................................................................... 3
4.1 Phn on th trng ......................................................................................................................... 3
Table: Market Analysis ......................................................................Error! Bookmark not defined.
Chart: Market Analysis (Pie) .............................................................Error! Bookmark not defined.
4.2 Chin lc thi trng mc tiu ......................................................................................................... 3
4.3 Phn tch ngnh ................................................................................................................................. 3
4.3.1 Hnh vi mua hng v i th cnh tranh ................................................................................... 3
5.0 Gii thiu Website ................................................................................................................................ 3
5.1 Chin lc tip th Website .............................................................................................................. 3
5.2 Yu cu pht trin ............................................................................................................................. 4
6.0 K hoch trin khai ............................................................................................................................... 4
6.1 Phn tch SWOT ............................................................................................................................... 4
6.1.1 im mnh ................................................................................................................................. 4
6.1.2 im yu .................................................................................................................................... 4
6.1.3 C hi......................................................................................................................................... 4
6.1.4 Thch thc ................................................................................................................................. 4
6.2 Nhn t cnh tranh ............................................................................................................................ 4
6.3 Chin lc Marketing ....................................................................................................................... 4
6.4 Chin lc bn hng ......................................................................................................................... 4
6.4.1 D bo doanh s ........................................................................................................................ 5
7.0 T chc qun l .................................................................................................................................... 6
Org. Chart: S t chc ..................................................................Error! Bookmark not defined.
8.0 K hoch ti chnh ................................................................................................................................ 6
8. Ti chnh ................................................................................................................................................. 6
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Lifebaby.vn
8.1. Cc ch s ti chnh quan trng ....................................................................................................... 6
8.2. Phn tch u t v hon vn .......................................................................................................... 7
8.3. Chi ph v li nhun trong nm u tin. ......................................................................................... 8
8.4. Dng tin .......................................................................................................................................... 8
8.5. Bng cn i ti chnh chi tit (file Exel) .......................................Error! Bookmark not defined.

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Lifebaby.vn
1.0 Gii thiu Lifebaby.vn
Lifebaby.vn l website bn hng trc tuyn chuyn kinh doanh cc mt hng thi trang,
ph kin v b bu v tr em. Chng ti tp trung vo cc mt hng cht lng trung bnh
kh, gi c phi chng v dch v giao hng tt. Khch hng ca chng ti l cc gia nh
c thu nhp trung bnh, nhng ngi bit dng Internet, th trng tp trung ch yu cc
Tp ln nh H Ni, Tp HCM v Hi Phng
Chart: Highlights

Doanh thu, chi ph v li nhun

18,000,000,000
16,000,000,000
14,000,000,000
12,000,000,000
10,000,000,000
8,000,000,000
6,000,000,000
4,000,000,000
2,000,000,000
0
Doanh s bn hng

FY 2013
9,875,335,309

FY 2014
12,837,935,902

FY 2015
16,689,316,673

Chi ph thng xuyn

Li nhun trc thu

7,637,000,000
2,238,335,309

9,849,000,000
2,988,935,902

12,711,000,000
3,978,316,673

1.1 Mc tiu
1. To ra mt knh trc tuyn bn qun o, dng cho tr s sinh, b m bu, mi
sinh gi r, cht lng tt, mu qun o vui ti, tr p. L a ch tin cy ca cc b
m
2. To ra doanh thu khong 10 t/ nm u tin v t sut li nhun NET l 20%
3. C lng khch hng thng xuyn khong 2.000 khch hng/ thng trong nm u
tin
4. Xy thng hiu thi trang tr s sinh ring sau nm u tin
5. Tng bc m rng sang cc la tui tr em khc, tin ti a dng mt hng cho tr
em sau 02 nm.

1.2 Nhim v
1. Mang ti cc b bu, tr em v b m nhng b qun o p v chi ph va phi
2. L mt a ch tin cy ca cc b m khi chn qun o cho cc b
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Lifebaby.vn
3. Thc hin cc chng trnh t thin, mang ti nhng tr em ngho nhng b qun o
mi
1.3 Nhn t thnh cng
1. Website p, sinh ng, tr trung, vui nhn, thay i thng xuyn cc b m cm
nhn c tnh yu thng con tr
2. Gi c cnh tranh nht
3. Dch v giao hng nhanh, ng hn v lch s
4. Ngun hng phong ph, a dng, mu m p v c nhiu cp nht
5. Nh cung cp hng ha n nh, gi thnh tt
2.0 Gii thiu doanh nghip
.
2.1 Ch s hu
.
2.2 Khi to doanh nghip
.
Table: Startup

VND 200,000,000
VND 180,000,000
VND 160,000,000
VND 140,000,000

Chi ph khi to doanh nghip

VND 120,000,000

Ti sn

VND 100,000,000

N phi tr

VND 80,000,000

Ngun vn u t

VND 60,000,000
VND 40,000,000
VND 20,000,000
VND -

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Lifebaby.vn
3.0 Sn phm
Lifebaby.vn kinh doanh cc mt hng thi trang tr em v b m, bao gm:
1.
2.
3.
4.
5.
6.
7.
8.

Qun o tr s sinh t 01 -12 thng tui

Ph kin tr s sinh
chi tr s sinh
Dinh dng cho tr s sinh
m nhc cho tr s sinh
Qun o b bu
Qun o b m
Ph kin v dinh dng cho b m

Cht lng: ..
Ngun hng: .
4.0 Phn tch th trng
.
4.1 Phn on th trng
.
4.2 Chin lc thi trng mc tiu
.
4.3 Phn tch ngnh
.
4.3.1 Hnh vi mua hng v i th cnh tranh
.
5.0 Gii thiu Website

5.1 Chin lc tip th Website

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5.2 Yu cu pht trin

1
1.1

Xy dng Website
Thit k, xy dng
Mua tn min, thu Server

2
2.1
2.2

Kinh doanh
Nhp hng
Bn hng

Marketing
Thc hin chin dch
Marketing

Oct-13

Sep-13

Aug-13

Jul-13

Jun-13

May-13

Apr-13

Mar-13

Feb-13

Jan-13

Ni dung cng vic

STT

Dec-12

6.0 K hoch trin khai

6.1 Phn tch SWOT

6.1.1 im mnh
6.1.2 im yu
6.1.3 C hi
6.1.4 Thch thc
6.2 Nhn t cnh tranh

6.3 Chin lc Marketing

6.4 Chin lc bn hng

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6.4.1 D bo doanh s

D bo doanh s trong nm 2013

2,000,000,000
1,800,000,000
1,600,000,000
1,400,000,000
1,200,000,000
1,000,000,000
800,000,000
600,000,000
400,000,000
200,000,000
-

Doanh s

Thag Thag Thag Thag Thag Thag Thag Thag Thag Thag Thag Thag
12
1
2
3
4
5
6
7
8
9
10
11

D bo doanh s theo nm
20,000,000,000
15,000,000,000
10,000,000,000
5,000,000,000
D bo doanh s theo nm

FY 2013
9,875,335,309

FY 2014
FY 2015
12,837,935,901.96 16,689,316,672.55

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Lifebaby.vn
T trng doanh s 2013
Qun o cho tr sau
sinh
3%

Ph kin cho tr
sau sinh
8%

Qun o m sau sinh

5%
Qun o b bu (Vy,
hoc qun o)
40%

Ph kin chun b
cho tr
20%

Qun o chun b
cho tr
10%

Qun o chun b
cho m sau sinh
14%

7.0 T chc qun l

8.0 K hoch ti chnh

8. Ti chnh
Chng ti tnh ton cc chi ph, li nhun vi cc phng n ti u. Chng ti nh gi rng, y l
mt d n y trin vng v c tnh kh thi cao.
8.1. Cc ch s ti chnh quan trng
Biu di y s ch ra doanh thu v chi ph theo tng nm. Cho thy, tnh an ton v li nhun
cao ca d n.

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Lifebaby.vn

Axis Title

Doanh thu, chi ph v li nhun

18,000,000,000
16,000,000,000
14,000,000,000
12,000,000,000
10,000,000,000
8,000,000,000
6,000,000,000
4,000,000,000
2,000,000,000
0
Doanh s bn hng

FY 2013
9,875,335,309

FY 2014
12,837,935,902

FY 2015
16,689,316,673

Chi ph thng xuyn

Li nhun trc thu

7,637,000,000
2,238,335,309

9,849,000,000
2,988,935,902

12,711,000,000
3,978,316,673

8.2. Phn tch u t v hon vn

Biu di y s ch ra cch thc chng ti s dng ngun u t thc hin d n theo cch ti
u nht nhm gim thiu chu k vn v hon vn.
Theo tnh ton, chng ti s cn khong ??? triu tin vn u t v bt u c th mang li li
nhun ngay t thng u tin.

Dng tin v hon vn

2,500,000,000

2,000,000,000

VND

1,500,000,000
Dng tin u t
1,000,000,000

500,000,000

Hon vn
Nhu cu vn ly k

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8.3. Chi ph v li nhun trong nm u tin.

2,000,000,000
1,800,000,000
1,600,000,000

Doanh s v li nhun 2013

1,400,000,000

Doanh s bn hng

1,200,000,000
1,000,000,000
800,000,000
600,000,000
400,000,000
200,000,000
0

Chng ti a ra cc cch thc tip cn th trng trc tip nhm nhanh chng to ra doanh thu.
8.4. Dng tin

Dng tin
600,000,000
500,000,000
400,000,000
300,000,000
200,000,000

Dng tin

100,000,000
0

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Lifebaby.vn
8.5. K hoch ti chnh chi tit
c trnh by chi tit trong bn Exel, gm:
1. Bng tng hp ti chnh
2. Chi ph c nh
3. Chi ph thng xuyn
4. Chi ph hot ng
5. Khi to doanh nghip
6. D bo doanh s
7. Chi ph trc tip
8. Ngun vn ..

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