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  • Gillette

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    Hari Varrier
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    case

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    case

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    41 views1 page

    Gillette

    Uploaded by

    Hari Varrier
    case

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Assignment Questions: 1. Analyze Deo market and Dry Ideas Place in it.

    What drive the category from the consumer behaviour point of view?

    2. Understand the Brand management (client-gillette) and Account management (agency-BBDO) organization based on the case data, read and follow the interactions (scenes 31-32, 62-44 in video transcripts) and analyze/ compare the client and agency perspectives on the Gillette marketing and advertising issues faced during the period.

    3. What really is the problem? What alternative Carol has and what should she do?

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