1. OBJECTIVE 2. METHODOLOGY 3.THE INDIAN TELECOM INDUSTRY 3.

1 Airtel
3.1.1 Overview 3.1.2 Tariff Plan

3.2 Idea
3.2.1 Overview 3.2.2 Tariff Plan

3.3 BSNL
3.3.1 Overview 3.3.2 Tariff Plan

3.4 Tata
3.4.1 Overview 3.4.2 Tariff Plan

3.5 Reliance
3.5.1 Overview 3.5.2 Tariff Plan

4. CONSUMER SATISFACTION 5. HYPOTHESIS TESTING 5.1 ANOVA TEST 5.2 Chi-Sqare Test 6.RESULT AND CONCLUSION

3.THE INDIAN TELECOM INDUSTRY

The Indian telecommunication industry, with about 564 million mobile phone connections as of Feb 2010, is the third largest telecommunication network in the world and the second largest in terms of number of wireless connections. The Indian telecom industry is the fastest growing in the world and is projected that India will have a 'billion plus' mobile users by Jan 2012. Projection by several leading global consultancies is that Indias wireless telecom network will overtake Chinas in the next 2 years. For the past decade or so, telecommunication activities have gained momentum in India. Efforts have been made from both governmental and nongovernmental platforms to enhance the infrastructure. The idea is to help modern telecommunication technologies to serve all segments of Indias culturally diverse society, and to transform it into a country of technologically aware people. It is noteworthy that the Indian Mobile subscriber base grew 10 fold in just 4 years (from 7.56 million subscribers in Dec 2001 to 75.94 million subscribers in Dec 2005) and then over the next 4 years it grew 7 fold (from 75.94 million subscribers in Dec 2005 to 525.94 million subscribers in Dec 2009). In the first two months of 2010 there have been a record breaking 38.59 million mobile subscriber additions - More than twice as many added in China during the same period (18.6 million), which is currently leading with 766 million mobile subscribers as of Feb 2010. The unprecedented rise in the number of new connections has lent credence to the popular belief that India will soon overtake China as the country with the world's largest mobile subscriber population.

MAJOR PLAYERS OF TELECOM INDUSTRY 1. Bharti Airtel

3.1.1 Overview

Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTVL) is the largest cellular service provider in India, with more than 124 million subscribtions as of February 2010. With this, Bharti is now the world's third-largest, single-country mobile operator and sixth-largest integrated telecom operator. It also offers fixed line services and broadband services. It offers its TELECOM services under the Airtel brand and is headed by Sunil Bharti Mittal. The company also provides telephone services and broadband Internet access (DSL) in top 95 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The business of Bharti Airtel have been structured into three individual strategic business units (SBU's) - Mobile Services, Airtel Telemedia Services & Enterprise Services. . The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched a Direct-to-Home (DTH) service,

Bharti Airtel

Type

Public BSE: 532454 Telecommunications July 07, 1995 Sunil Bharti Mittal New Delhi, India Sunil Mittal (Chairman) & (MD) Sanjay Kapoor (CEO) Wireless Telephone Internet Satellite television

Industry Founded Founder(s) Headquarters

Key people

Products

Bharti Enterprises (64.76%) Owner(s) SingTel (30.5%) Vodafone (4.4%) 25,543 (2009)

Employees Website

Bharti.com

Airtel.in

3.1.2 Tariff Plan

Recharge Coupon Options

MSC Calling Processing Service Validity Grace Period (Rs) Value (Rs) Fee (Rs) tax (Rs) (days) (days) 222 330 333 444 500 555 666 1000 1100 199.27 239.18 299.90 400.54 500 501.17 601.81 904.62 997.28 2 60.00 2 2 0 2 2 2 0 20.73 30.81 31.10 41.46 0 51.83 62.19 93.38 102.72 0 30.82 0 0 0 0 0 0 90 0 60 0 0 0 0 0 0 60

Approximate Minutes Of Usage 180.33 216.46 271.41 362.48 435.55 544.62 818.66 902.52

3.2 Idea
3.2.1 Overview

Idea Cellular

Type

Public BSE: 532822 NSE: 532822 Telecommunications 1995 Santacruz East, Mumbai, India Kumar Mangalam Birla (Chairman) Sanjeev Aga (MD) Rajat Mukharjee (VP Corporate Affairs) Mobile Aditya Birla Group (49.05%) Axiata Group Berhad (15%) Providence Equity (10.6%)

Industry Founded Headquarters

Key people

Products

Owner(s)

Website

IdeaCellular.com

Idea Cellular is a wireless telephony company operating in all the 22 telecom circles in India based in Mumbai. It is the 3rd largest GSM company in India behind Airtel and Vodafone and ahead of state run player BSNL. The company has its retail outlets under the "Idea n' U" banner. The company has also been the first to offer flexible tariff plans for prepaid customers. It also offers GPRS services in urban areas.

3.2.2 Tariff Plan

Prepaid Recharge - Madhya Pradesh & Chattisgarh Recharges available through Flexi recharge/Web/ATM MRP Fro m To Service Tax From To Processing Fee From To Talktime From To 5 Minutes Local Idea to Idea Calling (11 PM to 6 AM) For 3 Days. Validity(Day Details s)

10

10

0.93

0.93

6.07

6.07

15

15

1.4

1.4

11.6

11.6

0 STD @ 75 paise per minute for 30 days.(Service will be activated after 3 hours of recharge.) 75 Local &

16

16

1.49

1.49

14.51 14.51 0

20

20

2.87

2.9

17.13 17.13 0

National SMS For 15 Days. 21 21 2.96 2.96 18.04 18.04 0 0 0 40 Minutes of STD calling for 3Days. Lifelong recharge for existing customers. 5 minutes local I to I (11 PM to 6 AM) valid for 3 days All Local Idea Calls For 11 PM to 6 AM @ 1 Re. Per 20 Minutes for 30 days. 150 minutes local Idea to Idea for 30 Days.(Only for 11PM to 6 AM)* 300 Local Idea to Idea Sms for 30 days. STD @ 50 p per minute for 150 days.

22

22

2.05

2.05

19.95 19.95 0

Lifelong*

25

25

2.33

2.33

19.67

19.67

26

26

2.43

2.43

23.57 23.57 0

29

29

3.71

3.71

25.29 25.29 0

30

30

3.8

3.8

26.2

26.2

31 35

31 35

2.89 3

2.89 3

28.11 28.11 0 2 2 30

0 30

0 0

39

39

4.64

4.64

34.36 34.36 0

125 Minutes Local Idea to Idea free for 23 days. Full Talk

*44

44

44

44

Value Offer For Segmented Base. 145 Minutes Local Idea Calling for 30 Days. 89 minutes of STD calling For 7 Days. 400 Local/Nation al Sms available for 30 days 10 minutes local I to I (11 PM to 6 AM) valid for 5 days

45

45

39.8

39.8

49

49

5.58

5.58

43.42 43.42 0

50

50

5.67

5.7

44.33 44.33 0

55

55

5.14

5.14

45.86

45.86

65

65

57

57

0 10 minutes local I to I (11 PM to 6 AM) valid for 5 days. 500 minutes local Idea to Idea For 30 Days.Only for 11PM to 6 AM)* 800 Local & National SMS For 30 Days. 160 minutes of STD calling For 21 Days.

70

70

6.54

6.54

59.46

59.46

75

75

67

67

76

76

8.1

8.1

67.9

67.9

89

89

9.31

9.31

79.69 79.69 0

95

95

8.9

8.9

84.1

84.1

0 1000 Local/Nation al Sms for 30 days 10 minutes local I to I (11 PM to 6 AM) valid for 5 days.

96

96

9.96

9.96

86.04 86.04 0

100

100 9.34

9.34

86.66

86.66

110

110 10.3

10.3

97.7

97.7

0 1000 Minutes Local Idea To Idea For 11 Pm To 6 AM For 30 Days.

119

119 12.11 12.11

106.8 106.8 0 9 9

125 135 175 185 199 200 225 250 299 300 325 330 400 425 500 525 550 650

125 11.67 11.67 0 135 12.61 12.61 0 175 16.34 16.34 0 185 16.28 16.28 0

0 0 0 0

113.33 113.33 0 122.39 122.39 0 158.66 158.66 0 167.72 167.72 0 130 30

199 18.58 18.58 50.42 50.42 130 200 18.68 18.68 0 225 21.01 21.01 0 250 23.35 23.35 0 0 0 0

181.32 181.32 0 203.99 203.99 0 226.65 226.65 0 220 30

299 27.92 27.92 51.08 51.08 220 300 28.01 28.01 0 325 30.35 30.35 0 349 90.82 92.59 60 400 37.35 37.35 0 425 39.69 39.69 0 500 0 0 0 0 0 60 0 0 0 0 35 0

271.99 271.99 0 294.65 294.65 7 239.18 256.41 30 362.65 362.65 0 385 500 385 500 7 0 Full Talk Value Offer

525 49.03 49.03 0 597 51.36 55.75 35 650 60.7 60.7 0

475.97 475.97 7 463.64 506.25 30 589.3 589.3 0

1001 1100 1151 1650

109 102.6 93.48 0 9 3 114 102.7 107.3 0 9 2 164 107.4 153.9 0 9 8 9 299 154.0 279.9 0 8 8 6 299 280 9

0 0 0 0

907.52 996.37 60 997.28 1041.7 90 1043.5 1495.0 90 2 1 1495.9 2718.0 180 2 4 2669 Minutes Local Idea to Idea for 90 Days.

2999

280

2719

2719

365

3000

500 280.1 466.9 0 0 5 1

2719.8 4533.0 365 5 9

3.3 BSNL
3.3.1 Overview

BSNL

Type Industry Founded

State-owned Telecommunications 19th century, incorporated 2000 Bharat Sanchar Bhawan, Harish

Headquarters Chandra Mathur Lane, Janpath, New Delhi Kuldeep Goyal Key people (Chairman) & (MD) Wireless Telephone Internet Television Revenue Owner(s) US$ 7.03 billion (2009) The Government of India

Products

Employees Website

357,000 March 31, 2009 Bsnl.co.in

Bharat Sanchar Nigam Limited (known as BSNL) is a state-owned telecommunication company in India. BSNL is the sixth largest cellular service provider, with over 57.22 million customers as of December 2009 and the largest land line telephone provider in India. Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini Ratna, a status assigned to reputed public sector companies in India. BSNL is India's oldest and largest Communication Service Provider (CSP). It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL.

3.3.2 Tariff Plan

1. Initial Charges on taking the connection A. SIM & Saral Anant (Option - I, II, III & IV) / Activation: General (Option - I, II, III & IV) a). SIM Price in Rs. 18.13 b). Service Tax @ 10.30% in Rs. 1.87 c). MRP of Starter Pack in Rs (inclusive of 20 service tax @10.30%) d). Usage Value with SIM in Rs. 0 e). Validity in days 7

f). Grace period B. Plan:

15 days Saral Anant General OptionOption- II Option- Option- Option- III Option-IV I (all @ Option- Option- Option- OptionI II (1p/sec) (all @ 49) (1p/sec) 49) III IV V VI

15 15 10 10 60 --------------100 150 200 --------50 50 70 Tariff validity 365 , Account / Plan validity 180 180 180 180 180 180 e). Validity Lifetime Lifetime Lifetime days days days days days days f). Grace Period in days Grace Period I (GP-I) 15 15 15 15 15 15 15 15 15 15 Grace Period II (GP-II) ------------165 165 165 165 165 165 Note : Super One India, Student Power plans will be available through Special Tariff Vouchers (STVs). For this the customer's base tariff will be prepaid General. (II) Special Tariff Vouchers (STVs) for Super One India , Student Power plans : Special Tariff Vouchers Card Value Service Tax MRP (incl. of S.Tax) Talk Value Validity in (STVs) in Rs. @10.30% in Rs. days Super One India 104.26 10.74 115 Nil 30 Student Power 36.26 3.74 40 Nil 30 Financial implication as per TRAI guidelines : Traffic pattern has been taken as per TRAI guideline: -> C2C Local - 59%, C2F Local - 20%, C2C STD - 14%, C2F STD - 7% -> Minimun Recharge condition under Saral Ananth Plan

a). FRC Price in Rs. b). Service Tax @ 10.30% in Rs. c). MRP of FRC in Rs. d). Usage value in Rs. : i) Any network ii) On-net iii) Off-net

13.6

31.73

38.08

43.52

33.54

39.89

54.4

100.63 145.97 209.43

1.4 15

3.27 35

3.92 42

4.48 48

3.46 37.00

4.11 44.00

5.6 60

10.37 111

15.03 161

21.57 231

25 -----

40 -----

Minimum Recharge Condition (MRC) Existing New New

RCV/Top-up in Rs. (Excl. of S.Tax) in Rs. 200 100 50

Validity in days

180 90 45

Note : The starter pack under General plan option -II and option-III and Saral Anant with validity more than 90 days are not applicable to Assam, J&K and NE circles. Click here for Recharge Coupons >> Click here for Top Up Cards >> Click here for Flexi and C-Top Up Cards >>

Get 200 SMS (within LSA) free on every new connection (Postpaid or Prepaid) Get a fancy (vanity) number of your choice on lower rates (Postpaid or Prepaid) Details>> i) Balance Based Tariff (BBT):Particulars Account Balance more than Rs.1000 Rs.2500 Rs.5000 Local Tariff Own Network Other Network 0.40/Min No change 0.30/Min No change 0.20/Min No change STD Tariff Own Network Other Network No Change 1.00/Min 0.60/Min

Note: The above tariff is applicable to all prepaid customers except Anant customers ii) Usage Based Bonus (UBB):Actual usage during a month (30 days) in Rs. Rs.500 & More Bonus in Rs. 100

The bonus will be automatically credited to customers account followed by SMS to this effect . This scheme is applicable to all prepaid plan holders. 2. Call Charges A. Intra circle calls (Rs./Min) Saral Anant General General General Super Student (Option- (OptionsOpt IV One (OptionPower II)(all @ III,IV& option I Opt III (all @ I)(1p/sec) * India Plan & II (1p/sec) * 49) V) 49) Pulse rate (Second) (i) To GSM/Fixed/WLL Own Network Other 1 0.01 0.012 60 0.49 0.49 60 0.90 0.90 60 1.00 1.00 1 0.01 0.012 60 0.49 0.49 60 0.50 0.80 60 0.90 0.90

Network (ii) Reduced call charges to any two Own BSNL numbers(60 sec Network pulse) B. Inter Circle Calls(Rs./Min) Saral Anant General General General Super Student (Option- (OptionsOpt IV One (OptionPower II)(all @ III,IV& option I Opt III (all @ I)(1p/sec) * India Plan & II (1p/sec) * 49) V) 49) Pulse rate (Second) To GSM /WLL /Fixed line Own Network Other Network 1 0.01 0.012 60 0.49 0.49 60 1.20 1.50 60 1.00 1.00 1 0.01 0.012 60 0.49 0.49 60 1.00 1.00 60 1.20 1.50 0.20 0.20 0.20 0.50 0.50 NA 0.20 0.20

Reduced call charges to any one BSNL Own Fixed/WLL number Network (note)(60 sec pulse)

0.60

0.60

0.60

NA

NA

0.60

0.60

3. SMS Charges (Rs. per SMS) General (OptionI)(1p/sec) Local National International Delivery Report Missed call alerts SMS while Roaming (National) Incoming SMS Non - P2P SMS (from home LSA/while Roaming) Premium non - P2P SMS 0.50 0.60 5.00 NIL Free 1.00 Free 2.00 General General Saral Anant Super Student (Option- (OptionsOne Power option I II)(all @ I,II & Opt III Opt IV India Plan & II 49) III) 0.49 0.80 1.00 0.50 0.49 0.60 free 0.49 5.00 NIL Free 1.00 Free 2.00 1.20 5.00 NIL Free 1.00 Free 2.00 1.50 5.00 NIL Free 2.00 Free 2.00 0.60 5.00 NIL Free 2.00 Free 2.00 0.49 5.00 NIL Free 2.00 Free 2.00 1.00 5.00 NIL Free 1.00 Free 2.00 1.00 3.00 NIL Free 1.00 Free 2.00

As determined by the content provider

3.4 Tata
3.4.1 Overview

Tata DoCoMo Limited

Type Industry Founded Headquarters

Joint Venture Mobile telecommunications November 2008 New Delhi, India Mobile networks, Telecom services, etc. Tata Teleservices (74%) NTT DoCoMo (26%) TataDoCoMo.com

Products

Parent

Website

TATA DOCOMO is a Tata Teleservices Limited's (TTSL) cellular service provider on the GSM platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand "TATA DOCOMO" and has also been allotted spectrum in 18 telecom Circles. TTSL has already rolled out its services in various circles. It offers both prepaid and postpaid GSM cellular phone with presence in 11 circles including Madhya Pradesh & Chhattisgarh, Orissa, Maharashtra & Goa, Punjab, Haryana, Karnataka, Kerala, Tamil Nadu, and West Bengal. It has become very popular with its one second pulse especially in semi-urban and rural areas. They are launching their service from the south of India to central, east and north.

3.4.2 Tariff Plan

Full Talk Time MRP (Rs) 230 330 786 Talk Value Additional Benefit (Rs) 230 330 786 Nil Nil Nil Processing Fee(Rs) 0 0 0 Service Tax(Rs) 0 0 0 Validity (Days) 0 0 0 Offer Period Till 30th April'10 Till 30th April'10 Till 30th April'10

Recharge available through normal flexi option of EVD.

Gold-555 & Platinum-1000 MRP(Rs) Talk Value(Rs) Additional Benefit Processing Fee(Rs) Service Tax(Rs) Validity (Days)

555

555

3300 Local on-net Seconds free for 30 days after 0 Recharge 6000 Local on-net Seconds free for 30 days after 0 Recharge

1000

1000

Note:

Recharge available through special menu of EVD. Local On-net means: Tata to Tata calls that include calls to Tata DOCOMO, Tata Indicom & Virgin mobiles only. Gold-555 & Platinum-1000 recharges available till 30th April 2010.

MRP(Rs)

Talk Value(Rs)

From To 10 20 30 40 50 101 19 29 39 50 100

From To 7.07 15.23

Service Processing Tax(Rs) Fee (Rs) From To 2 2 2 2 2 0.9 1.9 2.8 3.7 4.7 9.4 1.8 2.7 3.6 4.7 9.3 933.8

Approximate Validity Mins* (Days) From To 0 0 0 0 0 0 10 24 37 50 63 134 22 36 49 63 130 13255

16.13 24.29 25.20 33.36 34.26 43.33 43.33 88.66

10000 91.57 9066.18 0

* Mins are calculated basis 14% STD calling. Note : Approximate Minutes are calculated on the basis of base tariff of 1p/sec all local and 2p/sec all STD. Paper Coupon Options MRP(Rs) Talk Value(Rs) 7.07 16.13 43.33 88.66 Processing Fee(Rs) 2 2 2 2 Service Tax(Rs) 0.93 1.87 4.67 9.34 Validity (Days) 0 0 0 0 Approximate Mins* 10 24 63 130

10 20 50 100

* Mins are calculated basis 14% STD calling & base tariff of 1p/sec all local and 2p/sec all STD. Terms and conditions apply. Tariff plans may change as per TRAI directions/regulations

MRP(Rs) Benefit

Processing Service Fee(Rs) Tax(Rs)

Tariff Validity (Days)

25

Tata2 Tata(Local calls) at 1p for 2 sec equivalent to 30p/min All Calls to US Canada and UK fixed at just 5p/sec** Free- 600 Local & National SMS All Local Calls to Mobile at 1p/2sec

22.7

2.3

30

26

23.6

2.4

30

30 45

27.2 40.8

2.8 4.2

30 30

** All Calls to US, Canada and UK Fixed Line except Alaska, Hawaii, and all offshore US territories and islands. Tata to Tata includes all calls made to Tata DOCOMO, Tata Indicom mobile and Virgin mobile. Juice Up 110 MRP(Rs) Benefit Processing Service Fee(Rs) Tax(Rs) 99.7 10.3 Validity (Days) 30

110

12000 Local/National Seconds FREE

Limited Period Offer: Juice Up Pack 110 is available till 31st May'2010. SMS Pack - 10 MRP(Rs) Benefits Processing Service Fee (Rs) Tax (Rs) 9.1 0.9 Validity (Days) 30

10

Free -100 Local & National SMS

Note:

Recharge available only through special menu of EVD. SMS Pack is available till 30th June'2010.

Tata DOCOMO brings to you Night Pack at a special price of Rs.14 Processing Service Fee (Rs) Tax (Rs) Tariff Validity (Days) 30 Days from date of Recharge

MRP(Rs) Benefit

14

Get all On Net Local Tata to Tata mobile calls** @ 1p/5 sec from 11pm to 7 am.

12.69

1.31

** Tata to Tata minutes are valid for local mobile calling only. Tata DOCOMO brings you Special ISD Pack MRP(Rs) Benefit Processing Service Fee (Rs) Tax (Rs) Validity (Days)

24

All calls to Saudi Arabia, UAE, Iraq, Iran, Behrain & Kuwait at just 12p/sec

21.8

2.2

30

Limited Period Offer: Offer till 30th April'10. MRP(Rs) Benefit Processing Service Fee (Rs) Tax (Rs) Validity (Days)

31

All STD calls anywhere in India at just 3p/4sec

28.1

2.9

30

Limited Period Offer: Offer till 31st May'10 Local on-net Pack 29 MRP(Rs) Benefit Processing Service Tariff Validity

Fee (Rs) FREE 6,000 Seconds to Local Tata to Tata mobiles across MP & CG

Tax (Rs)

(Days)

29

26.3

2.7

30

Note:

Recharge available through special menu of EVD. Tata to Tata will include calls to Tata DOCOMO,Tata Indicom & Virgin mobile only. Local on-net Pack is available till 31st May'10.

STD Pack-55 MRP(Rs) Benefit Processing Service Fee (Rs) Tax (Rs) Validity (Days)

55

6,000 STD Seconds FREE to any network across India.

49.9

5.1

30

Limited Period Offer: STD Pack-55 is available till 30th April'10. Local on-net Pack-179 MRP(Rs) Benefit Processing Service Fee (Rs) Tax (Rs) Validity (Days)

179

Free 100,000 Seconds to Local Tata to Tata mobiles across MP & CG

162

17

30

3.5 Reliance
3.5.1 Overview

Reliance Communications Limited

Type

Public BSE: 532712 Telecommunications 2004 Dhirubhai Ambani Navi Mumbai, Maharashtra, India India Anil Ambani (Chairman) Satish Seth (MD) Wireless Telephone Internet Television Data Cards Recharge Vouchers VC

Industry Founded Founder(s)

Headquarters

Area served

Key people

Products

Revenue

Rs 22,948 crore (US$ 5.12 billion) (2009) Rs 9,305 crore (US$ 2.08 billion) (2009) Rs 6,045 crore (US$ 1.35 billion) (2009) Rs 102,207 crore (US$ 22.79 billion) (2009) Rs. 1,032 crore (US$ 230.14 million) (2009) 31,884 (2009) Reliance Anil Dhirubhai Ambani Group Reliance Telecom Limited Reliance Globalcom Limited Reliance Tech Services Reliance Communications Infrastructure Limited (RCIL) Reliance Big TV Limited Reliance Infratel Limited Rcom.co.in

Operating income

Net income

Total assets

Total equity

Employees

Parent

Subsidiaries

Website

Reliance ADA Groups flagship company, Reliance Communications, is India's largest private sector information and communications company, with over 100 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data

and video) digital network, to offer services spanning the entire infocomm value chain. Reliance Communication encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of value-added services and applications.With over 100 million subscribers across India, Reliance Mobile is Indias largest mobile service brand. Reliance Mobile services now cover over 24,000 towns, 6 lakh villages, and still counting.

3.5.2 Tariff Plan

Vouchers

Talk Time

Validity for Days 365 Days

Benefit All STD, Roaming, Local calls @ Close Details 1p /sec

Simply pay per NA Second 58 Local call rates Same Network Other Network STD call rates Same Network Other Network

1p/Sec 1p/Sec

1p/Sec 1p/Sec

National Roaming All Local & STD Outgoing calls All Incoming calls SMS Charges Local National International VAS charges R World network usage Simply pay per NA minute 48 Local call rates Same Network Other Network

1p/Sec 1p/Sec

50p/SMS 50p/SMS Rs 5

Lifetime

5p/kb All STD, Roaming, Local,SMS @50p

Close Details

50p/min 50p/min

STD call rates Same Network Other Network National Roaming All Local & STD Outgoing calls All Incoming calls SMS Charges Local National International VAS charges R World network usage Simply pay per NA call 38 Local call rates Same Network Other Network STD call rates Same Network Other Network

50p/min 50p/min

50p/min 50p/min

50p/SMS 50p/SMS Rs 5

Lifetime

5p/kb All STD, Roaming, Local calls @ Close Details Re 1 /3min

Re 1/ 3Minute Re 1/ 3Minute

Re 1/ 3Minute Re 1/ 3Minute

SMS Charges Local National International

50p/SMS 50p/SMS Rs 5

Local call rates Local Calls to Reliance Mobile

20p/min

Charges for all other calls and SMS(whether in home network or roaming) will be applicable as the prevailing tariff of the customer.

Idea Network Coverage

12 10 8 6 4 2 0 satisfied Series1 11 No. of customers

Highly Satisfied 11

Dissatisfied 1

Nuteral 2

Airtel Network Coverage

20 No. of customers 15 10 5 0 Satisfied Series1 17 Highly Satisfied 15 Dissatisfi ed 0 Neutral 0 Highlydis satisfied 1

Reliance Network Coverage

No. of customers 20 15 10 5 0 satisfied Series1 17 highly satisfied 1 dissatifie d 5 nuteral 5 highly dissatisfi ed 0

BSNL Network Coverage

7 6 5 4 3 2 1 0 satisfied Series1 4 highly satisfied 0 dissatisfie d 6 nuteral 5 No. of customers

highly dissatisfie d 1

Tata Network Coverage

No. of customers 10 8 6 4 2 0 satisfied Series1 9 highly satisfied 1 dissatisfi ed 2 nuteral 3

highly dissatisfi ed 1

TARIFF PLANS

Idea Tariff Plan

20 No. of customers 15 10 5 0 satisfied Series1 17 Highly Satisfied 2 Dissatisfied 3 Nuteral 3

Airtel Tariff Plans

20 No. of customers 15 10 5 0 satisfied Series1 19 highly satisfied 3 dissatisfie d 1 nuteral 8 highly dissatisfie d 2

Reliance Tariff Plan

No. of customers 25 20 15 10 5 0 satisfied Series1 21 highly satisfied 4 dissatified 0 nuteral 3 highly dissatisfie d 0

BSNL Tariff Plans

6 5 4 3 2 1 0 satisfied Series1 5 highly satisfied 1 dissatisfie d 3 nuteral 5 No. of customers

highly dissatisfie d 2

Tata Tariff Plans

12 10 8 6 4 2 0 satisfied Series1 11 highly satisfied 0 dissatisfie d 2 nuteral 0 No. of customers

highly dissatisfie d 3

CUSTOMER CARE SERVICE

Idea Customer Care

20 No of customers 15 10 5 0 satisfied Series1 18 Highly Satisfied 2 highly Dissatisfied 1 Nuteral 4

Airtel Customer Care

20 No. of customers 15 10 5 0 satisfied Series1 19 highly satisfied 3 dissatisfi ed 1 nuteral 8 highly dissatisfi ed 2

Reliance Customer Care

No. of customers 12 10 8 6 4 2 0 satisfied Series1 9 highly satisfied 1 dissatisfie d 5 nuteral 11

highly dissatisfie d 2

BSNL Customer Care

12 10 8 6 4 2 0 satisfied Series1 2 highly satisfied 0 dissatisfie d 2 nuteral 11 No. of customers

highly dissatisfie d 1

Tata Customer Care

12 No. of customers 10 8 6 4 2 0 satisfied Series1 6 highly satisfied 0 dissatisfie d 0 nuteral 10 highly dissatisfie d 0

BRAND VALUE

Idea Brand Value

12 10 8 6 4 2 0 satisfied Series1 10 No. of customers

Highly Satisfied 7

Dissatisfied 1

Nuteral 7

Airtel Brand Value

14 12 10 8 6 4 2 0 Satisfied Series1 12 No. of customers

Highly Satisfied 7

Dissatisfie d 1

Neutral 13

Highlydiss atisfied 0

Reliance Brand Value

14 12 10 8 6 4 2 0 satisfied Series1 12 highly satisfied 3 dissatisfie d 1 nuteral 11 No. of customers

highly dissatisfie d 1

BSNL Brand Value

14 12 10 8 6 4 2 0 satisfied Series1 1 highly satisfied 1 dissatisfie d 1 nuteral 13 No. of customers

highly dissatisfie d 0

Tata Brand Value

No. of customers 8 6 4 2 0 satisfied Series1 7 highly satisfied 1 dissatisfie d 1 nuteral 7 highly dissatisfie d 0

VALUE ADDED SERVICES

Idea Value Added Services

16 14 12 10 8 6 4 2 0 satisfied Series1 7 No. of customers

Highly Satisfied 1

Dissatisfied 3

Nuteral 14

Airtel Value Added Services

No. of customers 15 10 5 0 Satisfied Series1 13 Highly Satisfied 1 Dissatisfi ed 4 Highlydis satisfied 1

Neutral 14

Reliance Value Added Services

16 14 12 10 8 6 4 2 0 satisfied Series1 14 highly satisfied 2 dissatisfie d 1 nuteral 11 No. of customers

highly dissatisfie d 0

BSNL Value Added Services

12 10 8 6 4 2 0 satisfied Series1 3 highly satisfied 0 dissatisfi ed 2 nuteral 11 No. of customers

highly dissatisfi ed 0

Tata Value Added Sarvices

No. of customers 12 10 8 6 4 2 0 satisfied Series1 3 highly satisfied 1 dissatisfi ed 0 nuteral 11

highly dissatisfi ed 1