Marketing Organisation Audit

Does your marketing organisation compliment your operations?

The audit covers the following:

Formal structure

Does the marketing director have adequate authority and responsibility for company activities that affect customers' satisfaction? Are the marketing activities optimally structured along functional, product, segment, end-user and geographical lines?

Functional Efficiency

Are there good communications and working relations between marketing and sales? Is the product-management system working effectively? Are product managers able to plan profits or only sales volumes? Are there any groups in marketing that need more training, motivation, supervision or evaluation?

Interface Efficiency

Are there any problems between marketing and manufacturing, R&D, purchasing, finance, accounting and/or legal that need attention?