Professional Documents
Culture Documents
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9.2
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10
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11
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:
:
, MSc
, MSc
, MSc
-
-
:
(....),
, , , 73100, , - . 2821037348 :
2821037553 Email: nikos@ergasya.tuc.gr
,
.
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.
charter , .
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2008) 2,31 ). , ,
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-1-|
2008 4 ,
20 2008. 5.144 , , 18 .
charter
- 2007 ( ):
o : 3.165
o : 1.576
o : 403
2008 2 .
: 1,2% ( 95%)
.
.
( 24 ,
25 34 , 35-44, 4560,
61 ).
.
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.
, (0%) (..)
(. )
.. , . ,
( 24 )
.
(,
-2-|
9.13%
6.30%
6.13%
5.32%
6.96%
44.72%
37.78%
44.77%
35.85%
42.73%
/
46.15%
55.92%
49.10%
58.83%
50.31%
/ ), /
.
.
,
15.000 , 15.000 - 30.000 , 30.000 - 50.000 , 50.000 70.000 , 70.000 .
,
. .
30.000
- 50.000
.
.
, .
7
0%
15.000
10%
20%
15.000 - 30.000
30%
40%
50%
30.000 - 50.000
60%
70%
50.000 - 70.000
80%
90%
100%
70.000
( , ,
).
, .
, 5
, :
-3-|
17.87%
16.27%
16.07%
11.20%
10.60%
18.49%
11.50%
9.46%
7.57%
7.42%
18.32%
17.97%
12.91%
9.20%
7.54%
29.06%
19.69%
14.53%
8.44%
5.78%
,
- (-),
(,
90%
),
80%
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78.01%
70%
money), 60%
,
50%
40%
(
30%
34.21%
),
20%
22.49%
10%
13.86%
13.71%
11.29%
.
0%
.
. :
/ value for
money
/
value for money
, (, , )
.
-4-|
.
,
. ,
:
last minute
(
21
),
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21 165
),
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Birds
(
165
).
,
,
. ,
/ . ( )
, . , ,
, .
,
(
,
). , 50%
, . 50% (.
) , .
:
1
50% ,
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, (75%) (63%).
1
2
, ,
,
-5-|
60%
50%
40%
30%
20%
10%
0%
,
.
, Tour operator/
, /, (Internet),
(, , TV),
, ( )
. ,
.
(Internet) .
:
,
.
35%.
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.
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.
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.
(, .. )
.
.
-6-|
, ,
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40 % / , .
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, ,
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;
15.000 , , .
84%
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&
/
16%
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.
,
.
&
(
),
.
. ,
charter.
, : all-inclusive,
( all-inclusive), /, /, /,
, ,
..
:
(, all-inclusive ) 90%
. ( all-inclusive)
. , all-inclusive
studios. ,
, . (
all-inclusive ) studios
.
: ,
/ studios
allinclusive.
-7-|
= 10.18
10.02
11.08
10.12
9.92
,
10.18
, ( 10%)
.
,
,
7 14 . ,
: 6 , 7 , 8
13
, 14
15
. ,
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Website , websites, /,
.
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.
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supermarket.
,
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-8-|
; ;
;
.
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) . :
.
36.18%
/
21.99%
32.89%
15.26%
30.33%
15.24%
28.23%
11.43%
27.20%
10.58%
/
27.45% 36.54%
33.33%
32.98%
/
.
22.52%
34.50%
33.25%
27.76%
/
16.79%
5
27.66% 30.64%
26.99%
.
/
14.39%
26.35%
6
21.05%
23.16%
/
13.99%
19.65%
20.05% 21.17%
12.59%
17.76%
20.01%
19.17%
7
8.33%
13.39%
11.85%
15.80%
6.80%
12.08%
11.33%
14.57%
3
/
.
68.55%
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5
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6
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7
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4
-9-|
( )
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).
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-
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/
)
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60%
50%
52.62%
40%
30%
20%
10%
0%
- 10 - |
49.65% 48.97%
39.23%
35.32%
30.89%
22.14%
16.95%
7.54%
5.19%
2.57%
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(0%)
,
,
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.
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.
.
15%
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.
,
.
- 11 - |
(.. , , ..)
.
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( ).
, ,
.
.
95%.
,
), ( ).
.
- 12 - |
- 13 - |
, ,
.
20 ,
280 .
, , (
) 95%.
.
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. . 2008.
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- 14 - |
,
,
.
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6,
- 15 - |
. / /
( )
(2% 3% ) .
,
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(, ),
all-inclusive.
55.48 1.94
549.67 23.05
50.68 1.81
531.15 74.35
47.68 6.55
. / 494.02 65.64
. / 47.28 5.77
475.43 19.95
9.1
1.2
1.1
...
1.
,
,
. MUSA
.
:
- 16 - |
9.2
: , 0-100%,
( ). 100%
0%
.
/: , 0-100%,
/.
/ :
.
(trade-offs)
.
:
,
.
( ) () :
o ( ).
o ( ).
o ( ).
o ( ).
MUSA. ,
.
,
,
(, , , , , ).
- 17 - |
, :
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, ( ).
,
,
. ,
( ).
.
( )
- 18 - |
89.44 %
22.78%
87.22 %
14.35%
85.09 %
14.67%
83.12 %
15.53%
83.20 %
13.49%
86.77 %
19.19%
(
),
( ).
Value for money .
, ,
( ),
( ).
, .
: .
,
.
- 19 - |
88.13%
19.21%
84.11%
14.36%
87.12%
15.26%
84.36%
15.54%
87.02%
15.33%
87.16%
20.30%
: -
.
96.85%
21.24%
93.27%
20.20%
83.13%
12.21%
80.34%
12.32%
80.44%
13.41%
86.83%
20.62%
( )
( - ).
.
: -
77.60%
22.73%
60.03%
17.78%
72.03%
22.00%
90.35%
37.49%
- 20 - |
81.56%
29.00%
82.73%
13.63%
85.70%
17.81%
77.71%
12.93%
84.05%
26.61%
, .
: -
( | )
90.27%
21.53%
84.52%
17.35%
87.80%
24.40%
86.19%
21.49%
56.32%
15.22%
,
, .
.
,
, .
- 21 - |
10
(Loyalty)
.
,
.
,
.
1/3 (37%)
;.
,
.
,
:
: 50,97%
: 37,76%
: 28,81%
: 30,52%
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all-inclusive ,
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- 22 - |
0.00%
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1/3 ( ) 60%
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.
11
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- 23 - |
,
.
( ).
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.
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, (0%-60%
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- 24 - |
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- 25 - |
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- 26 - |
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- 28 - |
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2008.
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- 32 - |
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tour operators (
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- 33 - |
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- 34 - |
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(Early Birds)
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- 35 - |
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