Does technology literacy affect small business competiveness?

by Jonathan Stone 4.19.2012

250

200

Thriving, Surviving, or Dying

150

100

50

0
Thriving Surviving Dying

Penetration in businesses community-wide.

Custom Mobile 3rd Party Mobile Social Media Decision Tech

Internet Sales
Collaborating Broadband

None

Under 20% 21 to 40% 41 to 60% 61 to 80% 81 to 100%

Wheres the on switch? Or, can write the code.

Barely noticed to the talk of the town.

Marketing Awareness

Corr. Coefficient: 0.53

Technology Literacy

Other data includes: Population density & trend Poverty Business type Professional interpretation Household income

Talk of the town matters. Literacy is correlated with marketing awareness. Broadband does not.

Further consideration: Age of business Age of owners Consumerization of tech

Thoughts? Questions? Thank you!