Chin lc Marketing-mix m V hng

1/Chin lc sn phm: (S cc dng sn phm ang c, trong slide c sn) Gi 2 dng sp m Tomato v m Hn Quc tn cng vo th trng chnh
c

tnh:

o Tt cho sc khe: ko nng (potato), b sung cht dd vitamin A + st + iot (m HQ) o a dng khi lng tnh t 60-80g. o Thay gi rau c sy kh vi kch thc ca rau c ln hn. o Gi gia v gia gim thm tng v v c nhiu mi v la chn. o Tng gi du phi tng mi thm. o Thay bao b p v tin dng hn. o Gi thit k bnh m dng trn (nh c) Cht lng: o ISO 22000-2005 o Chng nhn Halal: m bo v sinh an ton thc phm v ko s dng cc cht cm do HCA cp v c tha nhn trn ton TG. o Chng nhn FDA ca Hoa K o Chng nhn IFS: tiu chun thc phm quc t Bao b: o Gi nguyn size bao b c tuy nhin lm kha ko tin dng: d ng m, c th bo qun m d hoc ng bnh ko n c kch thc nh d tha, bch ng gia v. dnh cho cc sp phn khc tb (m t ci kha)

o Mu sc v kiu dng gi nh c o Thng ln s cha 30 gi, ngoi ra cng o Trn nhn in: Tn sn phm Tn, a ch, cch lin lc vi cty Khi lng tnh Tp cu to Ch tiu cht lng Hng dn s dng/ bo qun Ngy sx-Hn s dng Dch v h tr gia tng: o Trang web ca cng ty v ng dy hotline t vn cho khch hang v sp cng nh thu nhn, gii p cc kin ng gp thc mc ca khch hang. o Ngoi ra trn trang web s thng xuyn ng cc bi v cch ch bin m, hng dn nu cc mn n, cc mo vt trong gia nh, Pht trin sp mi: Gn nht s nghin cu tung ra th trng dng sp m ko chin v s th nghim vi 2 mi v chua cay v tht b trc. 2/ Chin lc phn phi: (slie c) 3/ Chin lc gi:
Cng ty (10%)->Nh phn phi (10%)-> Nh bn s (20%)->Bn l (30%) u v: 2,268k->2,52k (li 0,252k)->2,8k (li 0,28k)->3,5k (li 0,7k)->5k (li 1,5k) ng gi 2 dng sp c gi bn l u l 5k (c mc chnh lch gi ko qu 0,5k cc a im bn). Nu khch hang mua l m mua theo thng s c mc chit khu 5% trn tng gi bn l (tc l ch cn 4,75k/gi/thng)

i vi nhng khch hng c bit l cc t chc v d n th xem nh l nh phn phi (tc bn gi 2,52k) 4/ Chin lc chiu th: i tng: ngi mua v ngi trc tip s dng. Mc tiu: em thng hiu m V hng n gn vi khch hang hn, h nh v kch thch s t m/ mun mua v s dng m. Thng ip: (Cha thng nht) Cung c/ K hoch: o Quay qung co chiu trn tivi l chnh cc knh vtv1, vtv2,. (ty chn knh no cng c) o Gii thiu sp trc tip n khch hang, cho khch hng dng th? ch: Bui sng khong t 5->8h lc cc b/ m/ ch i ch (bt c ngy no trong tun v ngy no ch phi i ch) Siu th: Bui chiu 4h30->7h30 dn vn phng i lm v (thng cui tun t7, cn ngta c xu hng i nhiu hn)

Trn y ch l 1 s phc tho kin ca nhm bn, trong qu trnh lm my bn c tng g hay th c thm vo!