ENERGY DRINKS CONSUMPTION AND POTENTIAL HEALTH RISKS

GROUP MEMBERS:

Barjees Khatoon
Zehra Huma Syed Arsalan Iqbal

Muhammad Usman Tariq

Syeda Kausar

Presented to: Kamil Yousaf

Introduction

ENERGY DRINKS
An energy drink is a type of beverage containing stimulant drugs, chiefly caffeine, which is marketed as providing mental or physical stimulation. There is a myriad of brands and varieties of energy drinks
They generally contain large amounts of caffeine and other stimulants. Many also contain sugar or other sweeteners, herbal extracts and amino acids and may or may not be carbonated. They are a subset of the larger group of energy products, which includes bars and gels.

HYPOTHESIS
Ho: More than 75% of the energy drinks consumption is done by
people aged between 18 and 35 years

H1: More than 75% of the energy drinks consumption is not done
by people aged between 18 and 35 years

PROBLEM IDENTIFICATION
Energy Drinks have become a major issue as people continue to consume more and more. The excessive and frequent uses of these drinks develop dependence and leads to side effects. This research will trace the reasons for energy drinks consumption focus on creating awareness about the potential health risks associated with it.

TARGET MARKET
The primary consumers of this industry are under 35 years of age and are predominantly male Teenager and college students are core target market segments for the manufacturers and consist of the core age group of 18 to 35

TARGET MARKET
Furthermore energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and flavor are more preferred by male consumers

Recent studies also indicated that 65% of the energy drinks market consists of male consumers. The target group also includes sports men and athletes

New category: .energy drink market

Distribution strategy

Packaging g

Communication strategy

Pricing strategy

PROMOTIONAL STRATEGY

PROMOTIONAL STRATEGY

THANK YOU!