Stage 2: Market Sector

a) Industry Outlook: (Analysis of the last five years and projections for the next five) MARKET ANALYSIS Collection and analysis of macro-trends Population growth rate economic growth rates globally Migration Flows Changes in habits International agreements Potential conflicts Bilateral and multilateral agreements SECTOR ANALYSIS macroenvironment Collection and analysis of trends at business sector Population growth rate Main economic indicators Assessing the extent and expansion or contraction of the sector Laws that directly or indirectly affect the sector Analysis of consumer habits with respect to the type of product external microenvironment Collection and analysis of the main variables that affect the type of product Consumer Analysis Companies that provide and market share percentage Segment your target market each Description and characteristics of each

 Analysis of barriers to entry and exit Retail prices of each product end consumer Analysis of possible indirect competitors Analysis of suppliers of raw materials sector SWOT ANALYSIS Conduct a SWOT analysis chart, describing three possible scenarios Pessimistic, Realistic or Optimistic. Choose the most appropriate to your situation and develop a plan for the same risk.