Presentation Topic

Internet
Presented to

Ms Mughera Maqbool

Our Group
Muhammad USMAN Muhammad BILAL USMAN Younis Ahmad ARSLAN Butt SOHAIL Ashraf 18 24 26 31 41

Internet
Internet is a worldwide network of networks.

History of Internet
The Internet was initially funded by the government, it was originally limited to research, education, and government uses. This policy continued until the early 90's, when independent commercial networks began to grow. Delphi was the first national commercial online service to offer Internet access to its subscribers. Delphi opened up an email connection in July 1992 and full Internet service in November 1992.

History of Internet
 Today, NSF funding has moved beyond supporting the
backbone and higher educational institutions to building the K-12 and local public library accesses on the one hand, and the research on the massive high volume connections on the other.  Microsoft's full scale entry into the browser, server, and Internet Service Provider market completed the major shift over to a commercially based Internet.  Release of Windows 98 in June 1998 with the Microsoft browser well integrated into the desktop shows Bill Gates‘ determination to capitalize on the enormous growth of the Internet.

History of Internet
During late 90’s enormous growth, businesses entering the Internet arena scrambled to find economic models that work. A current trend with major implications for the future is the growth of high speed connections. 56K modems and the providers who supported them spread widely for a while, but this is the low end now. New technologies many times faster, such as cable modems and digital subscriber lines (DSL) are predominant now.

Advantages of Internet
Following are some advantage of internet: Communication Information Entertainment Services E-Commerce Global Audience Entertainment

Communication
The Foremost target of internet has always been communication. We can communicate in a fraction of second with a person sitting in the other part of world. We can avail the facility of: E-Mail Online Chat Communities Online Discussion Forms

E-Mail
E-mail is now an essential communication toll of business. It is also excellent for keeping in touch with family and friend. It is free as compared to telephone, fax and postal service.

Online Chat
There are many “chat room” on the web that can be accessed to meet new people, make new friend, as well as to stay in touch with old friends.

Communities
Communities of all type have sprung up on the internet. Its is a great way to meet up with people of similar interest and discuss common issues.

Crating online Discussion Forum
 By using application such as WebBoard, it’s
possible to set up online discussion forums on the web.

Information
Information is probably the biggest advantage internet is offering. The internet is virtual treasure trove of internet. All type of information on any topic under the sun is available on internet. Student and children are among the top user who surf the internet for search.

Services
Many type of services are now provided on the internet such as online banking. Jon seeking, purchasing tickets for favorite movies, guidance service an any array of topics engulfing the every aspect of life, and hotel reservations.

Services
Uploading Downloading 24 Hours 7 Days a Weak Low Cost Instant Communication Technical Support Powerful Context Publishing Tools

Uploading
By using internet we can upload any type of information on websites. Other peoples can also use these information for their benefits.

Downloading
 We can download all type of information
form internet for our personal use.  Games, movies, videos. Software’s are also available on net for download.

24 Hours 7 Days a Weak
 Internet is operational at all times makes it
the most efficient business machine to date.  Even if no one at office, visitors will come to your website using internet.

Low Cost Instant Communication
 E-mail makes business communication instant,
weather the customer or business affiliate is across the street or across the glob.  Internet makes it easer for customer to maintain contact and readily facilities repeat purchasing.  An effective online strategy can turn a small web business into a virtual cost saver and income generated machine.

Technical Support
Many web sites are providing technical support to its users. Web sites are updated immediately with new information, various technical support literature can be immediately modified in the light of new information.

Powerful Context Publishing Tool
There are several websites providing the facility on publishing web tools. These tools enable users to develop content for world wide web by simply saving as an HTML file. Software developers making existing tools more powerful. They also trying to make new and fast web publishing tools.

E-Commerce
E-Commerce is the concept used for any type of commercial maneuvering, or business deals that involves the transfer of information across the global world.

Services of E-Commerce
 Cost Effective and Enduring MKT Strategies
 MKT Penetration  Product Advertising  Feed Back

Cost Effective and Enduring MKT Strategies
 The internet has become the information
superhighway for buyer public.  People prefer the hassle free transactions that internet shopping can offer.  Now a days internet has become the most powerful selling tool.

Internet promotion offers cost effective ways for small business to enhance their products or services to distribution network. Internet promotion presents the advantage of reduced budget and storage cost as compared to
 Printing brochures  Producing television  Radio advertisement  Managing a call center

MKT Penetration
With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost.

Product Advertising
World wide web can use for advertise various products. Customer can be able to look up various product specification sheets and find out information before purchase of product. The beauty of web is that it allow customer to explore products in as much detail they desire.

Feed Back
The interactive nature of the world wide web is ideal for obtaining customer feedback. CGI Scripts are there to obtain feed back from customer on WWW.

Global Audience
Content published on world wide web is immediately available to a global audience of users. Internet makes world wide web a very cost effective medium to publish information. Reaching more then 190 countries worldwide.

Entertainment
It Provides following type of entertainment to its user: Online Games Music Videos

Disadvantages
Following are main disadvantages Theft of Personal Information Spamming Virus Threat Effect on Family Communication Internet addicts Children using Internet

Theft of Personal Information
Internet user are facing grave danger as their personal information such as
 Name  Address  Credit Card No

can be accessed by other culprits to make their problems worse.

Spamming
 Spamming refers to sending unwanted e-mails in
bulk.  Spamming provides no purpose and needlessly obstruct the entire system.  These illegal activities can be very frustrated for any one.

Virus Threat
 Virus is nothing but a program which disrupts the
normal functioning of our computer system.  Computers are more prone to virus attack and they can end up into crashing whole hard disk, causing considerable headache.

Effect on Family Communication
There are conflicts research finding on this topic but an article published by Science Daily reported that time spent on the internet was associated with later declines in within house family communication and a decrease in number of friends and acquaintances with which they kept ties.

Internet addiction
There is some controversy over whether it is possible to actually be addicted to the Internet or not. Some researchers claim that it is simply people trying to escape their problems in an online world and cannot be classified as an addiction.

Children using Internet
Children using the Internet has become a big concern. Most parents do not realize the dangers involved when their children log onto the Internet. Children talk to others online, they do not realize they could actually be talking to a harmful person.

How Internet Generate Business
Internet Marketing Channels SEO (search engine optimization) Pay Per Click Service Social Media Optimization Press Release Email Marketing Blog

SEO
Search Engine Optimization (SEO) - Natural or Organic Search. Search engines are the market makers of the Internet.

Pay Per Click Service
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites. Commonly charge a fixed price per click rather than use a bidding system.

Social Media Optimization
SMO is a set of methods for generating publicity through social media, online communities and community websites. SMO is a set of methods for generating publicity through social media, online communities and community websites.

Press Release
In this channel people can post there business activities, events, news, product launch etc. which can help to promote there business.

Email Marketing
Through this channel you can interact people those required your product or services. You can inform your products or services to concern people Or you can send your newsletter wherever you want.

Blog
Blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly Displayed in reversechronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a Blog.

E-Business
E-Business is the complex fusion of business processes, enterprise application, and organizational structure necessary to create a high-performance business model.

History of E-Business
1994 eCommerce did not exist Ecommerce has been increased from a start in 1995 growing rate of over 100% per year Since 1995, eCommerce has grown in US from almost nothing to a
$60 billion retail business $700 billion business-to-business

In 2001, business spent about $470 billion purchasing goods and services on the web from other business

History (cont…)
In next five years e-commerce is project to continue growing at double rates, becoming the fastest growing form of commerce in the world. By 2006, analyst estimate that consumers will spending around $250 billion and business about $5.4 trillion in online transactions. Today more then 30 million American costumers are expected to spend about $65 billion purchasing products and services on the internet’s world wide web.

Defining e-Business Components
      E-auctioning E-banking E-commerce E-directories E-engineering E-franchising E-learning E-mailing E-marketing E-trading E-gambling

It’s Crosses all Boundaries
Marketing Computer science Consumer behavior and psychology Finance Economics Information system management Accounting and auditing Management Business law and ethics Statistics Operations Public policy

Includes…Intranets, Extranets & Internets
 Intranets- used within companies  Extranets- sharing information outside the company with other companies--- B2B  Internet- overreaching – used by many to access information, services and products between consumers and businesses. B2C, C2C, C2B

E-Business Model
An approach to conducting electronic business on Internet

E-Business Model

E-Business Models

Business-to-Business (B2B)
Electronic marketplace (emarketplace) – interactive business communities providing a central market where multiple buyers and sellers can engage in ebusiness activities

Business-to-Consumer (B2C)
Common B2C e-business models include:

 e-shop – a version of a retail store where customers can shop at any hour of the day without leaving their home or office  e-mall – consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops

 Business types:
 Brick-and-mortar business  Pure-play business  Click-and-mortar business

Consumer-to-Business (C2B)
Priceline.com is an example of a C2B e-business model The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices

Consumer-to-Consumer (C2C)
Online auctions – Electronic auction (e-auction) - Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically – Forward auction - Sellers use as a selling channel to many buyers and the highest bid wins – Reverse auction - Buyers use to purchase a product or service, selecting the seller with the lowest bid

Consumer-to-Consumer (C2C)
C2C communities include: – Communities of interest - People interact with each other on specific topics, such as golfing and stamp collecting – Communities of relations - People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts – Communities of fantasy - People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan

E-Business Benefits
E-Business benefits include: Highly accessible Increased customer loyalty Improved information content Increased convenience Increased global reach Decreased cost

E-Business Challenges
E-business challenges include: Protecting consumers Leveraging existing systems Increasing liability Providing security Adhering to taxation rules

Barriers to e-commerce
Newer technologies – customers need to change behavior Perceived lack of Privacy Security Speed Reliability Fulfillment

So what can be done?
Make it easier and cheaper for customers to transact Learn how customers buy - Develop, maintain, and use databases Customize billing Show them their history Share your inventory levels Offer easy search tools Make them come back – create stickiness – build communities

Case 1
Dell displays all its product information over the Internet. Customers are able to identify all options available for a personal computer they want to purchase. Dell also shares demand and inventory information on-line with its suppliers

Case 2
Solectron, a contract manufacturer, collaborates with PC companies on product design.

Case 3
eBay allows people to auction products over the Internet.

Case 4
Exchanges like Freemarkets.com allow companies to auction their products and services over the Internet and seek bids from potential suppliers.

21st Century E-Business Trends
Following are the top 10 e-business trends in 21st century

21st Century E-Business Trends cont….
E-business will become a critical competitive strategy that will revolutionize the global economy.

21st Century E-Business Trends cont….
Companies will learn to manage customers' relationships by virtually serving their needs "24 × 7"-24 hours a day, 7 days a week.

21st Century E-Business Trends cont….
E-business that enables customers to personalize and customize products or services will flourish

21st Century E-Business Trends cont….
Using the Net to find new customers and to better target customer preferences will be a standard practice

21st Century E-Business Trends cont….
Producing, marketing, and distributing products or services online will be a cost-effective strategy for business.

21st Century E-Business Trends cont….
Learning to develop and serve online communities with niche interests will be essential to building customer loyalty.

21st Century E-Business Trends cont….
E-business models that provide greater choice for customers will change the traditional economics of supply and demand.

21st Century E-Business Trends cont….
 Ready access to the Net from multiple gateways-cable TV, satellite, wireless telephones, and other devices-will greatly expand e-business opportunities.

21st Century E-Business Trends cont….
Highly efficient e-business virtual supply chains will intimately link manufacturers and producers directly to customers.

21st Century E-Business Trends cont….
E-business will reach over one billion people and generate more than $2 trillion in revenues worldwide by 2005.

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