You are on page 1of 132

ISBN

: 978-616-7309-10-1
2
: 2552

: 3,000
:

: (.)

: (.)
: . . www.thaimedialit.org
:

:
: ()
55 3 .
10400
02-616-8473 02-616-8474
waimuns@hotmail.com / www.makhampom.net


sisley
. . .




Gloze




.
..
.
..
.
..
.
..
..
5





(.) 2549

5 2
1 2
2




(.)
(.)

1.



2.

3.

...

1
1
1
2
3
4
2
5
3
6
7
4
8 1 (Print ad)
9 2 ( )
5
10
2

1
2
3
4
5
6

3
5
6
9
15
17
21
22
24
27
30
33
34
39
40
43
47
48
50
53
54
57
60
61
65
68
70
71
72
73
75

7 Spot
8

1
2
3
4
5
6
7 (Concept)
Mind mapping
8 Lay out

1 1 1
2
3
4
5
6
7
8
9
10
11
12

1
2
3
4
5
6
7 ( )
8

76
77
79
82
83
84
86
87
88
89
90
91
94
95
96
97
98
99
101
103
105
108
111
112
115
118
119
120
121
122
124
125
126
127
128




Media studies ( ) Media education ( ) Media literacy (
)
Media literacy






...

1.


2.




10

3. ()




4.

5.

6.



7.

11


(Access)

(Create)

(Analyze)

12

(Evaluate)


(Access)

(Analyze)


(Evaluate)



(Create)


13

14

2
1 2

15




5 10
5 Key concepts 5

1.
2.
3.
()
4.
5.

18

1.

2.

1.

2.

3.

4.

5.

6.

7.

8. 1 (Print ad)


(Print ad)

9. 2
( )



5 (5 questions)

10.

3.

4.
5.

19

40

1.

2.
3.

22

1. (A4 8 ),
2. ,

1. 7-8 ()

2.

3.
10
4.


5.
15

6.

7.
(

23

40

24

1.
2.

1. 7-8
2.

1

3.


( )
4.
5.

25

26

45

1

(
)
2
2

2

27

3
2
- 1 ,
- 2

1.
(
, )

28

2. -
1. 4 2
2
2.


**

29

45

1.
2.

1. , ,
2. Need/Want

30

1. 7-8
1
2. 10 10

3.
4. 1
5. 1

6. 15
( 10 )

7.
8.


1.
2
(Need) 4
(Want)
(
)

2. Need Want

3. 10


Need Want

31

50

1.
2.

34

1. ,
2.
- / ()
- / ()
- / ()
- / ()
- / ()
3. CD, CD ( )


1. 10

2.

3.

2
1
2
1
2
1
2

35

1
2
1

4.

5.
A4

6. 1



3
1.
2.
3.

36

1. ()

2.
3.

37

- ()
- ()
- ()

38

45

1.
2.

40

1.
2. (Slogan)
3. 5-6
4. CD
5. A4

1. 5-6 A4
2.

3.
1
(Print ad)




1.

2.

3.

4.

2
(Slogan)

3

**
4
1

4.

41

5. ////

6.
, , ,

7.

8.

9.


(Want)


42

30

A4, , -, ,

1 ()
1. 67 A4
1


2. 1

43

3.
1
4.

5.

6.


()

7.

44

2
60

1. 1

2.
3. 1 (
)

-
(
)
- (
) (
)

45

46

8
1 (Print ad)

30

48

(Print ad) 3-4 1

1. 10
2. Print ad 3-4
3.

-
-
-
10
4. 1
10
5.
*



60-80

-

49

9
2

30

1.
2. 5
(5 Question)

50

1.
2.
3. /
4. A4

1. 10
2. 1
3.
-
-
-
4. 5

5
- ()

- ()
- ()
- ()
- ()

- (Macho) (Fun) (Family)


- (Friend) (Nature) (Humor)
- (Sexy)
1.
5
2.
10
3.


5


5

51

10

40

1.
2.

54

1. 7-8

2.
() 3 20
3. 1

4.

5.

6. 5
7.

8.

-
-

1.
2.
3.

55

3
9 28

58

1.

1.

2.

2.
(Mind mapping)
3.
(Creative
writing)

3.

4.

5.

6.

ID station,
Jingle, Spot
7. Spot

8.

4.

(Research)

5.

1. 1 1
2.

3.
4.
5.

6.
7.

8.

9.
10.
11.

12.

6.

7.
(Mind mapping)
8.

(Lay out)

59

2

(Message)
(Sender) (Receiver)
(Channel)
4

S-M-C-R

60

(Sender)

(Message)

(Channel)

(Receiver)

61




(Participation)






3

62



(Spot)

63

3
8

66

1.

2.

3.

4.

5.

6.
(ID station,
Jingle, Spot)

7. Spot

Spot

8.

67

20

68

1.
2. A4
3.

1. 2

2.
3. 3 1
2 (

4.

5.

69

20

1. 5-6
2.
-
- 1
6 7
- 7
-

-
-

70

20

1.

4
..................
2.

-
-

71

30

1.
2 (
)
2. 10
3.

72

60


, ,

1. 2
2. 1


3
3. 30
4. (
)

73

(Radio programme format)

74


1. (Straight talk programme)

2. (Conversational talk programme)


2

3. (Interview programme)

4. (Discussion programme)

5. (Documentary programme)

6. (Magazine programme)

7. (News programme)

8. (Commentary)

9. (Radio drama programme)




10. (Variety)

11. (Music programme)
3
1.
2.
3.

30

3 ID station
Jingle Spot

1. ID station, Jingle, Spot


2. CD

ID station

(
)

Jingle

Spot


3 ID station Jingle Spot

75

7
Spot

60

Spot

CD, MP3 ( )

1. 2
- 1 Spot
- 2 Spot
* Spot 2
2. (Script)
3.

76

90

CD, MP3 ( )

Script

Script
Jingle
ID station

DJ

77


3 8

80

1.

2. (Mind
mapping)

3.
(Creative writing)
4. (Research)
5.
-
-
-
-
6.

7.
(Mind mapping)
8.
(Lay out)

81

20

82

30

A4,

1. 1
2.
3.


4.

83

30

A4,

1
1. 1
2.
3

3.

4. (
)

84

2
30

A4, ,

1. ()
2.

3.
4.

85

15

1.

2.
3. 2


//

86

20

1.
2.
-
-
-
-
3.

87

90

88

(Conc

e
pt)
Mind

mappin
g
45

, A4,

1.
1
2.

3.
Concept
Mind mapping

89

8
Lay out

90

A4, , ,

1.
, ,

2.
3.
4.

90



(Theme)




92

1. 1 1

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

93

1
1 1

10

1.
2. 1

3.

4.

-
-
-
5.

94

10

1.
2.
3.
4.


5.

95

15

1.

2.

, CD,

1. A B
2. A
B

3.
4.


5.

96

20

1.

2.

1. 4 4

2.
1


4
3.

97

15

, CD,

1.

2.

98

1.
2.
3.
A4,

1. A4

2. 1
3.

4.
8 1

()

5.
6.
7.

99

100

1.

2.
// ()

1.

2.
-
-
-
- 2
- 5
- 7 5 2
3. 5-6

101


()
...
()

102

10

1.
2.

// ()

4-5

- 1
- 1
- 1
- 1
- 1

103

-

-

-


-

104

15


(Composition)
// ()

1.
2.

- 1
-
-
-
3.

/

105

(Composition)

1 2 3
4 5 6
7 8 9

106

Up
Centre
Down

1. (Space)
2. (Balance)
5
Focus

3. (Focus)
Focus V
()
Focus

4. (Level)

5. (Direction)
6. (Dimension)

107

0
1

45


(Dialogue) (Action) (Conflict)

108

1 (Start)
1.


1
2
2.

2 (Story)
3. 2
1
4. 2
3 (Stop)
5. 3
2

6.
7. 3 3

8.
3

9. 10
10.

-
-
-
-
-

-
-
-

109


3
3


3

(Start)

(Conflict)

110

Story

(Stop)

1
1

30



1. 1
2. 3
- 1

- 2
- 3
3. 1

4.

111

2
1

112

1

( 3
)
1

2
3
2



3


2
1.

2.
4

-
-
- //
-
-
-
-
1

113




5 8

116

1.

2.

3.

4.

5.

6.

7.

/ /


8.

117

15

A4, ,

118

20

, ,

5-6 1


119

20

2 2

3

120

2

4




30

5
5

/
()

/ ()
/ ()

/ ()

()/ () ()
(+)

6

121

20

1.
2.
3.

122


1.

2.

3.

4. ////

123

30

124

//



5
1. ()
2. ()
3. ()
4. ()
5. ()

125

1.
2.
3.


8 10

1.
2.
3.


126

()


()

()

)
(

()

()

()

()

()


()


. : . :
, 2543.
Media literacy
Media education

. . :
, 2539.
. : . :
, 2544.
. . :
, 2544.
. 1-7. :
, 2534.

You might also like