Planning

Success Failure

Failure
Listed on 18th May 2012 @ $42. Ups and Downs. From the Listing Date Facebook 52% Google 13%

Initial Public Offering

Failure
Failure to select Efficient Stock Exchange Initial Public Offering Unwarranted Disclosure of Critical Information

Large Brand Advertisement Pulls

Greed + Hubris = Self Disaster

Late Entry

Success
Anand Milk Union Ltd (AMUL) started in December 1946.
Started in two villages with 250 liters per day

400+ farmers - 250-5000 liters per day in 1948

Operation Flood and White Revolution Indias largest food brand

Rs.2200 Crore enterprise.

Success
Production Retailing

2.8 Million Farmers

500000 Retailers

Collection

Distribution

13328 Village Co-operative Societies

3000 Distributors

Processes

Marketing

12 Units 10000 Employees

GCMHFL 700 Employees

Why AMUL?
Physique
Taste, Quality

Self Image
Proud Indian, Fun Loving

Personality
Simple Image

Culture
Co-operative Socialable

Reflection
Value Oriented

By failing to prepare, you are preparing to fail. ~Benjamin Franklin~

Thank You!