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    marketing research

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    Attribution Non-Commercial (BY-NC)
    Download as RTF, PDF, TXT or read online from Scribd
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    9 views1 page

    Denis Marketing

    Uploaded by

    Denis Dsouza
    marketing research

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as RTF, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Aid to Decision Making, Data Sources, Primary And Secondary Research, Quantitative And Qualitative Research, Questionnaire, Sampling,

    Data Analysis CHISNALL, P.M., 2005. Marketing research. 7th ed. London: McGrawHill. 2. KENT, R., 2007. Marketing research: approaches, methods and applications in Europe . London: Thomson Learning. ebook 3. MALHOTRA, N., BIRKS, D.P. and WILLS, P.,2012. Marketing research: an applied approach. 4th ed. Harlow: Pearson Education. 4. eBook. KOLB, B.M., 2008. Marketing research: a practical approach. London: Sage. 5. Journals:

    Journal of Marketing Research Journal of Advertising Research Journal of Consumer Research Qualitative Market Research: an International Journal.

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