Question Bank

Course/Branch: BBA (Professional) Year and Semester: 1st; 2nd Subject code and name: BSL5104; Advanced Marketing Subject Teacher: Samridhi Singh (All questions are compulsory) 1. Critically assess methods used by companies to reduce the effects on them of intense price competition. 2. List the criteria you might use in selecting a channel intermediary. 3. Define the term 'pricing'. Explain the pricing strategies employed in case of new product pricing. 4. Why does conflict so often occur between manufacturers and intermediaries? How can this conflict be resolved? 5. Discuss in detail the qualitative methods of demand forecasting. 6. Elaborate designing and managing process of sales management. 7. Explain the New service development process. 8. Elaborate the process of developing and managing the advertising program? 9. What do you understand by Service recovery? Also elaborate on the all the service recovery strategies used by the service industries in India? 10. Define Sales Promotion .Explain any five types of sales promotion tools.