fffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff

Table of Contents
fffffffffffffffffffffffffffffffffffffffffffffffffffffffffff

A b s t

r a c t 1 1

Chapter # 1
I t n r

o u t o 1 b t s t

d c i n 2 j e i v o h e

O c e f

s t u d y 1 3 Key terms Defined 14R e s e a r c h Q u e s t i

o 4 L e t e R

Chapter # 2
i r u e t a r v

i 1

e 5

Chapter # 3
Theoretical foundation 26Consumer Buying Behavior 26S t a g e s o f t h e

C r B P 2 s C e B

o n s u m e u y i n g r o c e s s 7 T y p e o f o n s u m r u y i n g

B e h a v i o r 2 9 P a c k a g i n g 3 9 O b j e c t i

v o p a g h r l F

e s f a c k g i n 3 9 T e a t i c a r a m

e w 4 e n n V i e

o r k 1 D p e d e t a r a b l 4 2 I

n e n V a 4 a a n

d n t a b 2 c g g

e d

p e

r i l e P k i

c o 3 c o d i g P

o r B k u m e a

l 4 a g r n a 4 c

4 k

a g g M a r i 4 4 o t S y

i t

n e

a l F n t l

e 5 s n o w p r P

4 D g

f r a p e 4 5 r i n

t I r i 5 n v t

e d n f o m a t o n 4 I n o a i

o 4

n 6

Role Of Packaging On Consumer Buying Behavior

Page |Page | 99

Chapter # 4
T o o l s o f D a t a C o l l e c t i o n 4 7 Sampl

ing Technique and Sample 47M e a s u r e

s 4 7 e h d l g 4

M t o o o y 8

Chapter # 5
R e l i a b i l i t y T e s t 5 0 D e s c r i p t

i A y 5 a r P M r

v n s 1 t l a i

e a l i s S c t e o t t x 5

5 C o r r e l a t i o n A n a l y s i s 6 2
H o e y t s p h i

s 1 2 p h i 2 3 p h i

: H o e s : H o e s

6 y t s 6 y t s

3 4 p h i 4 5 p h i 5

: H o e s : H o e s :

6 y t s 6 y t s 6

6 p h i 6 7

H y o t e s s : 6 Hypothesis 7

:
68

R e

e s

g s

r i

o A y 6 u o f r

n n a l s i s 9 E q a t i n o r e g r

e o
H o e s 1 2 p h

s n
y t s : H o e

s i 7 0
p h i 7 y t s

i 2 2 p h i 3 2 p h i

s : H o e s : H o e s

7 y t s 7 y t s

4 2 p h i 5 2 p h i 6

: H o e s : H o e s :

7 y t s 7 y t s 7

2 p h i 7 2

H o e s :

y t s 7
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff