Brussels Sector Analysis a view of the best and worst performing industry sectors across the 15 characteristics in the

e Brussels TradeMarks Model

BOTTOM RATED SECTOR

Manufacturing Telecommunications Telecommunications Telecommunications Telecommunications Telecommunications Telecommunications Telecommunications

MEAN SCORE
5.46 5.16 5.08 5.33

CHARACTERISTIC
Lobbying Membership Mobilization Multi Party Relationships Multilateral Impact

MEAN SCORE
6.31 6.07 6.10 6.30 6.24 5.73 5.66 5.96 5.65 5.77 5.63 5.72 5.90 5.78 5.81

TOP RATED SECTOR

CHARACTERISTIC

Retail/General Business Food Retail/General Business Retail/General Business Energy & Extraction Retail/General Business Transportation & Travel Transportation & Travel

5.42 Industry Reputation Steward 5.15 4.92 5.20 4.89 5.24 5.01 5.12 5.01 4.83 4.88
Local Impact Pan European Voice Unified Voice Events Information Resource Self-Regulation Coalition Building Media Relations Grassroots Social Media

Food Telecommunications Financial Services Telecommunications Telecommunications Food Financial Services

Retail/General Business Energy & Extraction Transportation & Travel Retail/General Business Retail/General Business Retail/General Business Retail/General Business

Characteristics are listed in order of impact, according to our survey. Copyright 2013 APCO Worldwide, Inc. trademarks.apcoworldwide.com