Brussels TradeMarks Model in Brussels, lobbying, membership mobilization, multi-party relationships and multilateral impact have the greatest

t influence on an associations perceived public policy effectiveness

CHARACTERISTIC
Lobbying Membership Mobilization Multi Party Relationships Multilateral Impact Industry Reputation Steward Local Impact Pan European Voice Unified Voice Events Information Resource Self-Regulation Coalition Building Media Relations Grassroots Social Media

IMPACT
10.0% 8.5% 8.1% 8.1% 7.7% 7.4% 6.6% 6.2% 6.1% 6.0% 5.9% 5.7% 5.3% 4.3% 4.1%

CHARACTERISTIC STATEMENT
Has effective lobbying representation and builds direct relationships with policymakers Members actively support the associations positions and mobilize to directly contact policymakers Works effectively and is viewed favorably by policymakers from across the political spectrum Works effectively across the Council, Commission, and Parliament Protects the reputation of the industry it represents Impacts policy in individual member states Balances the interests of corporate members as well as national associations across all member states Represents the voice of the entire industry and the interests of all of its members Sponsors events and conferences that help create substantive dialogueif not a unified voicefor the industry Produces accurate and reliable information, including new research and data, to help inform policy Promotes high standards in the industry it represents by establishing and enforcing industry codes of conduct Builds effective coalitions with other groups on issues Attracts positive media coverage for the industry and its issues Mobilizes grassroots campaigns to influence policy and legislation Uses current technology, including online and social media, to communicate and engage with key audiences

Characteristics are listed in order of impact, according to our survey. Copyright 2013 APCO Worldwide, Inc. trademarks.apcoworldwide.com