Professional Certificate Training in Business Writing

About Training in

Business

Writing

ZeebraCross Centre for Management Excellence (ZCME) is an initiative of ZeebraCross (Unit of InfocusRx Marketing and Communication Pvt Ltd) based in Hyderabad, India. ZeebraCross expertise in offering strategic marketing and design services to its clients worldwide. Following the success of training program in Medical Writing (www.onlinemedicalwriting.com ) , with about 500 participants trained worldwide, the company has come up with another writing program, this one for students and business professionals based on our experience working for progressive start-ups, entrepreneurs, venture capitalists, Universities, mid-size and Fortune 500 firms. Definition of Business Writing: Business writing can be defined as writing that a business uses to communicate its offerings/services to another entity. The entity can be a person or another business.

Objective of Certifications:
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To improve standards of written communication among business professionals To promote best practices in business presentations and email communications To impart knowledge about correct ways of writing various business documents including proposals and reports

Why learn Business Writing?

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Writing skill is considered as important as verbal skill and an essential ingredient to excel in career. Many in the workforce today struggle with the basics of writing including grammar, spelling and punctuation and this is what can hold them back and reduce their confidence when it comes to business documents. Business writing helps to connect with individuals to achieve objectives, meet deadlines and ultimately, drive profits. Effective channels of communication make an organization run smoothly. Professional quality writing being sent through these channels improves productivity and the ability of all functional areas to work together, particularly in an increasingly global workplace where collaboration is the norm. Learning and honing business writing skills can have a positive impact on an individual's career advancement.

About the

Course
Curriculum

What is business writing? Importance of effective writing in business Types of business writing- memo, email, business letters, business cases, minutes and agendas, media releases, business reports c Purpose of Effective Business Writing
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Followed by practical writing assignment for assessment and feedback.

Module-1 : Introduction to business writing

Module-2 : Basics of writing professional documents

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Basics of grammar and language Common grammar mistakes in business writing Creating logic and flow

Followed by practical writing assignment for assessment and feedback.

Module- 3 : Overview of business writing process

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Overview of business writing process Stages of business writing Prewriting: Strategies Drafting Revising Quick tips for editing Proofreading

Followed by practical writing assignment for assessment and feedback.

Module- 4 : Writing effective e-mails

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Email as a communication tool Email best practice- Structure of an email Email best practice- Writing effective emails Legal risks of emails

Followed by practical writing assignment for assessment and feedback.

Module- 5 : Report writing

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What is a report? Purpose and audience of reports Types of reports Planning your report Research the topic Create outline Write the draft Quick tips

Followed by practical writing assignment for assessment and feedback.

Module- 6 : Representing data visually

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Guidelines on presenting visual data Different visual presentations Important points to remember

Followed by practical writing assignment for assessment and feedback.

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Module- 7 : Business presentation

Define the situation Design the presentation Deliver the presentation Closing thoughts

Followed by practical writing assignment for assessment and feedback.

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Module- 8 : Writing different types of business documents

Memos Business letters Business Cases Proposals Briefing Notes Minutes, Agendas, Media Releases

Followed by practical writing assignment for assessment and feedback.

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Module- 9 : Online and offline writing

Overview of online and offline writing environment Effective Web Content Writing Techniques Introduction to basic and advance research techniques

Followed by practical writing assignment for assessment and feedback.

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Module-10 : Writing for social media

Principles of effective social media writing How to write for Facebook , Twitter and text messages How to use your web content as source material for social media content Hands-on practice in revising social media content Tips for effective social media writing

Followed by practical writing assignment for assessment and feedback.

Why
Z-CME ?

Practical and Self Paced

The program provides a real-time learning platform for participants to attain the requisite business writing skills to excel in your career. You can complete the training anytime within six months of your enrolment date. Extension will be given on request without any extra fee. Program license is valid up to six months.

Experience and Expertise

As an organization, we have trained over 1000 plus professionals worldwide in various discipline of marketing. Our objective is to provide usable, affordable and experiential training for executives and students. Following the success of training program in Medical Writing - www.onlinemedicalwriting.com , with about 500 participants trained worldwide, the company has come up with another writing program for business professionals based on its experience working for progressive start-ups, entrepreneurs, venture capitapsts, Universities, mid-size and Fortune 500 firms. ZeebraCross is into the business of marketing and communication. Therefore, the participants get to learn the writing standard and its application based on the wide range of projects executed by the company for its clients worldwide. Visit www.zeebracross.com to learn more about us.

One to One Assessment

You will be assigned a mentor who will assist you throughout the course, by answering all of your questions about each study unit, keeping track of your assignments and participation. Our 3 A (Assignment, Assessment and Advice by mentor) prepares learner to write effective business content. ZeebraCross Business Writing Program's unique features are its assessment and continuous feedback. The program offers more than fifteen sets of assignments to evaluate the learning process of the participant. On successful completion of the assessments you will be awarded certificate from ZeebraCross, after evaluation by mentors who hold distinction in business writing.

Flexibility

As working professionals / students, you get full flexibility to take up the training anytime and anywhere. If you know basics of computers and internet, it would be very easy and a user friendly learning experience. What you will need is a computer with Adobe Flash Player installed and an internet connection. This program is presented in an asynchronous format. It means that students are not required to attend class at a certain given time, but can login and access the program when it is most convenient for them.

Study Mate

ZeebraCross offers StudyMate program to complement your learning by facilitating interaction with your peers undergoing the same program. The objective of z-CME Study Mate program is to complement your learning by facilitating interaction with your peers undergoing the same program. Your participation in z-CME Study Mate program is optional and free, and only for participants who have expressed their interest in having a study mate.

Career Assistance

Z-CME Certified Professionals

Job Portal
Employers

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THE INTERNATIONAL SCHOOL

ZeebraCross ( Unit of InfocusRx Marketing and Communication Pvt. Ltd.,) 504, Saptagiri Towers, Begumpet, Hyderabad, AP - 500 016 Phone: 040 - 65555860, 65555870

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www.z-cme.com | www.zeebracross.com