BACHELOR OF BUSINESS SCIENCE MAJOR MARKETING : SEM 1, 2011

Please read and understand the following rules carefully. Failure to adhere to the rules will result in you not being able to course complete. Students MUST complete the following Course Requirements No. of Units 6 x Core Units Description of Units AFW1001 Introductory accounting A BTW1201 South African business law ECW1101 Introductory microeconomics ETW1102 Business statistics MGW1010 Introduction to Management MKW1120 Marketing theory and practice 1 MAJOR - Same Group of BusEco Units
st

Achievement Compulsory Core Units AND: AFW1001-included into Accounting major ECW1101-included into Economics Major MGW1010-included into Management major MKW1120-included into Marketing major 1st Major - with at least two units (12 credit points) at each of second and third-year levels. Compulsory Core unit 6pts-(above) are counted into the 8 units for a major. 2nd Major from BusEco OR 2nd Major from Other Faculty OR Any Faculty Units BusEco Electives

Points Achieved 36 Points

48 Points

8 x BusEco Units

8 x Units

2 x BusEco Units 24 Units (Max 10 yrs to complete)

BusEco Same Group of Units (for 2nd major) OR Other Faculty Same Group of Units (for 2nd Major) OR Any Faculty Elective Units From any BusEco Units

48 Points

12 Points 144 Points

<-----Total Required for Degree Award----->

Further Compulsory Criteria to be achieved ----->

Up to a MAXIMUM of 10 x 1st Year Level Units (Any Faculty) A MINIMUM of 6 X 3rd Year Level Units (with at least four (24 credit points) units being from BusEco Faculty) At least four non-compulsory units (24 credit points) must be outside the main field of study. ETW 1102(Core) Business Statistics [no prereq] (6 points) ELECTIVE or 2nd MAJOR UNIT [check prereq] (6 points) MGW 1010(Core) Introduction to Management [no prereq] (6 points) ELECTIVE or 2nd MAJOR UNIT [check prereq] (6 points) ELECTIVE or 2nd MAJOR UNIT [check prereq] [check prereq] (6 points) (6 points) ELECTIVE or 2nd MAJOR UNIT [check prereq] (6 points) 3rd year ELECTIVE or 2nd MAJOR UNIT [check prereq] (6 points) 3rd year BUS ECO ELECTIVE if MKW2431 taken as major [check prereq] (6 points) ELECTIVE or 2nd MAJOR UNIT [check prereq] (6 points) 3rd year ELECTIVE or 2nd MAJOR UNIT [check prereq] (6 points) ELECTIVE or 2nd MAJOR UNIT [check prereq] (6 points)

FIRST YEAR OF STUDY 48 POINTS

SEMESTER 1 AFW1000(Core) Principles of accounting and finance [no prereq] (6 points) MKW 1120 (Core+2nd Major) Marketing Theory & Practice [no prereq] (6 points) ECW 1101(Core) Introductory Microeconomics [no prereq] (6 points) BTW 1201(Core) SA Business Law [no prereq] (6 points) MKW 2420(Major) Market Research Methods [MKW 1120] [co rereq: MKW2402] (6 points) BUS ECO ELECTIVE

SEMESTER 2

SECOND YEAR OF STUDY 48 POINTS

MKW 2402 (Major) Consumer Behaviour SEMESTER 1 [MKW 1120] (6 points) MKW 2460(Major) Integrated Marketing Communication [MKW 1120 & 2402] (6 points) BUS ECO ELECTIVE

SEMESTER 2

[check prereq] (6 points)

THIRD YEAR OF STUDY 48 POINTS

MKW 3444(Major) International Marketing SEMESTER 1 [MKW 1120] (6 points) MKW 3440(Major) Marketing Strategy [MKW 2420] (6 points) MKW 3121(Major) Marketing Planning & Implementation [MKW 2402&MKW 2420 &AFW 1001 OR ETW 1100] (6 points) MKW ELECTIVE(Major) MKW2431 / MKW3881/ MKX3631 [check prereq] (6 points)

SEMESTER 2

Students are required to check prerequisites and prohibitions for units