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  • Climax Ginger Ale Ad, Callie Vinson, SCAD Phoenix Project

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    BrandlandUSA
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    The Phoenix Project Savannah College Of Art & Design Student: Callie Vinson Branding Theory Climax Ginger ale Brand Problem: Climax was discontinued due to low sales. Modern primary research revealed that Climax had no perception in the mind of the consumers aged between 30-45. People had never heard of Climax, however, liked the name. Brand Solution: Utilize the name of the brand as their primary marketing strategy having Climax ginger ale as an edgy soda brand. Today’s younger market would not be offended by the risqué brand name. Brand: Climax Ginger Ale Brand Problem: The brand is extinct. Newspaper archives revealed Climax ginger ale was positioned to the social elite but lost steam and later died in the 50’s. Brand Solution: Reintroduce Climax as the “Ritzy” ginger ale. Allow the archetype to accommodate today’s socio-economic realities with a little bit of “Rushmore” humor.

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    Climax Ginger Ale ad, Callie Vinson, SCAD Phoenix Project

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    The Phoenix Project Savannah College Of Art & Design Student: Callie Vinson Branding Theory Climax Ginger ale Brand Problem: Climax was discontinued due to low sales. Modern primary research revealed that Climax had no perception in the mind of the consumers aged between 30-45. People had never heard of Climax, however, liked the name. Brand Solution: Utilize the name of the brand as their primary marketing strategy having Climax ginger ale as an edgy soda brand. Today’s younger market would not be offended by the risqué brand name. Brand: Climax Ginger Ale Brand Problem: The brand is extinct. Newspaper archives revealed Climax ginger ale was positioned to the social elite but lost steam and later died in the 50’s. Brand Solution: Reintroduce Climax as the “Ritzy” ginger ale. Allow the archetype to accommodate today’s socio-economic realities with a little bit of “Rushmore” humor.

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    Download as PDF, TXT or read online from Scribd
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    185 views1 page

    Climax Ginger Ale Ad, Callie Vinson, SCAD Phoenix Project

    Uploaded by

    BrandlandUSA
    The Phoenix Project Savannah College Of Art & Design Student: Callie Vinson Branding Theory Climax Ginger ale Brand Problem: Climax was discontinued due to low sales. Modern primary research revealed that Climax had no perception in the mind of the consumers aged between 30-45. People had never heard of Climax, however, liked the name. Brand Solution: Utilize the name of the brand as their primary marketing strategy having Climax ginger ale as an edgy soda brand. Today’s younger market would not be offended by the risqué brand name. Brand: Climax Ginger Ale Brand Problem: The brand is extinct. Newspaper archives revealed Climax ginger ale was positioned to the social elite but lost steam and later died in the 50’s. Brand Solution: Reintroduce Climax as the “Ritzy” ginger ale. Allow the archetype to accommodate today’s socio-economic realities with a little bit of “Rushmore” humor.

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    Attribution Non-Commercial (BY-NC)
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    of 1

    oysters

    Introducing the first aphrodisiac soda to get your


    mojo going right at the first sip. Climax ginger ale is
    back and ready to serve your deepest desire no
    matter the call. guaranteed.

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