BYU

Student Film Association Strategic Plan Background BYUs Student Film Association is a BYUSA club and acts as a student council (similar to BYUSA) for the students in the media arts program. The SFA guides students in the TMA (Theatre and Media Arts) department to a better experience in their education by acting as a liaison between the students and the faculty to communicate what each side desires of the other. Situation Analysis This new year brings new leadership to the SFA. This year, the SFA hopes to focus on providing a council that gets involved with the students on a more personal basis and creates opportunities to network and display the accomplishments of the students. The club will continue to work with the TMA department faculty to create a synergistic environment between the students and faculty. The SFA hopes to build relationships among the students in the TMA department, and other artistic majors at BYU, to foster creativity and future career relationships. The challenge the SFA may see is a low response from students. They could implement many tactics, but there is no way for the opportunities to be met without the involvement of the students. Similarly, if the faculty does not show support for the club, they lose influential advocates. Core problem/Opportunities Because the SFA provides communication, learning and networking opportunities for media arts students, the students and faculty must be willing to support or attend SFA functions in order to improve career opportunities as well as the reputation of the media arts department. Goal Increase the amount of TMA department students that attend and support the SFA club events in order to supplement their future careers and continue to improve the departments good reputation. Objectives 1. To increase the percentage of students who attend regular SFA events by 25% by the end of winter semester (April 2013). 2. To increase the number of events hosted by the SFA by 45% by the end of winter semester (April 2013). 3. To increase participation in the annual Final Cut Film Festival by 30% by April 11, 2013. Key Publics TMA Students: Students in the BYU Theater and Media Arts Department who are generally interested in film and film production. They are male and female, generally between the ages of 18-25 and are in the major or applying to be in it.

TMA Faculty: This public includes BYU faculty who are involved with the SFA directly, such as Kyle Stapley, as well as professors who teach the departmental classes. The facultys career is centered on improving the knowledge and providing experience of young adults so they can do well in future careers. They are male and female and are generally middle-aged. SFA Council: This public includes students from the TMA department who voluntarily get involved in the club by planning and coordinating the events for students and faculty. There are twelve individuals on the council who are male and female, generally between the ages of 18-25. Primary and Secondary Messages TMA Students Network with friends and learn the tricks of the trade while becoming competitive in the job market at SFA events. Guest speakers teach important principles to help land your dream job. Be competitive in film through the Final Cut Film Competition and other film screenings. Meet life-long friends and co-workers. TMA Faculty Improve your department and assist your students in creating well-rounded portfolios and gaining industry knowledge. Encourage students to get involved so they are immersed into an atmosphere that compliments your classroom. Continue improving the departments reputation by contributing to the students SFA experience through your knowledge and experience. SFA Council Improve your resume and leadership experience while providing the TMA students with activities and workshops that create a cutting-edge department. Work hard to play hard. Make SFA events something students dont want to miss. Meaningful events are helpful to the students and to you. Plan to make each event purposeful with a learning opportunity.