If I ask you to describe what a head is, you might talk about the brain, hair, eyes, nose,

ears, skin, neck, and other parts. A head is made up of many things, but youve gathered all that information together and called it head. Similarly I could talk about the eye. You would think about all the things that make up an eye: the eyeball, iris, eyelash, eyelid, and so on. The head is a schema. The eye is a schema. People use schemata (plural for schema) to store information in long-term memory and to retrieve it. If people can connect new information to information that is already stored, then its easier to make it stick, or stay in long-term memory, and easier to retrieve it.