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  • MPS Branding TSA Thesis Presentation

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    Daniyil Onufrishyn
    400 views28 pages
    Final thesis project done while attending the SVA MPS in Branding program year of 2013. The sole purpose of this project was addressing TSA's brand strategy and how exactly does that translate into experience on many levels, such as, user experience, communication tactics and visual identity system.

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    Final thesis project done while attending the SVA MPS in Branding program year of 2013. The sole purpose of this project was addressing TSA's brand strategy and how exactly does that translate into experience on many levels, such as, user experience, communication tactics and visual identity system.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    400 views28 pages

    MPS Branding TSA Thesis Presentation

    Uploaded by

    Daniyil Onufrishyn
    Final thesis project done while attending the SVA MPS in Branding program year of 2013. The sole purpose of this project was addressing TSA's brand strategy and how exactly does that translate into experience on many levels, such as, user experience, communication tactics and visual identity system.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 28

    Transportation Security Administration

    RANDY GREGORY JEREMY MILLER DANIYIL ONUFRISHYN BILL VESCE

    Repositioning the TSA

    CHARACTER

    vigilant

    CHARACTER

    respectful

    CHARACTER

    protector

    BRAND POSITIONING

    The responsibility of the TSA is securing peace of mind.

    Brand voice Logistics Communications

    First phase 1. Acknowledgement 2. Improvements

    The Future

    Pathogen detection sensors

    Biometric sensors

    Moveable sidewalks

    RF identi cation

    Threat detection system

    mutual respect = safety

    Thank you

    RANDY GREGORY JEREMY MILLER DANIYIL ONUFRISHYN BILL VESCE

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