Criterii de Segmentare Clienti

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Criterii de Segmentare Clienti

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Criterii pentru segmentarea clienilor Segmentarea este un proces prin care mprii clienii n categorii distincte pe baza unor

criterii clare. Gruparea clienilor v ajut s ajustai produsele i serviciile astfel nct s rspundei ct mai bine necesitilor clienilor.

Geografice Regiune Urban/Rural Densitatea populaiei Tipul de gospodrie Climat Comportamentale Motivul cumprrii Rata de utilizare i volumul Avantajele cutate Loialitatea fa de brand Senzitivitatea la pre

Demografice Vrst Sex Ocupaie Educaie Venit Ras Psihologice Stil de via Personalitate Aspiraii sociale Aspiraii psihologice

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