Summary of Coca-Colas Business Practices Abstract:The case discusses some of the alleged controversial business and labor practices

s of The Coca-Cola Company (Coca-Cola) and its bottlers in a few countries. The case discusses in detail about the allegations made against Coca-Cola's labor practices in Columbia, environmental and product issues in India, and trade practices in Mexico. The case also highlights the rise in consumer activism as it includes details of the ban imposed on Coca-Cola's products by some university campuses in the US and Europe on account of pressure by student unions and other activist organizations. Coca-Cola's responses to these allegations have also been presented in the case

Issues:Understand the issues and allegations faced by Coca-Cola in Colombia, India, and Mexico. Understand the challenges faced by multinational companies due to the rise in consumer activism. Appreciate the importance of communication and social responsibility for multinational companies that operate across geographic regions and cultures. The main issue of coca colas is how to protect the brand reputation.

Colombia issues and solution:Issues:Unstable political situation 184 unionists killed in 2002 High profile, MNC-likely target Solution:Protect identity vertically integrate Join forces with MNCs and NGO to influence the government Leaders for labor security Allegations of human rights violation not convicted

ID: 12MBA068

Summary of Coca-Colas Business Practices

Mexico issues and solution:Issues:Coca cola is dominant player Threat from competitor, Competitor targets low income consumer Solution:Practice fair advertising Find on two occasions

India issues and solution:Issues:Absence of legislation and standards Exploitation of resources Water scarcity Solution:Decrease water usage from 40L/L Sludge treatment process or plant Communicate and educate public Supply drinking water to rural areas Work together with CSE, Govt. to set up standards No standards to measure up against

ID: 12MBA068