Introduction

Air wick Freshmatic is a premium automatic home air freshener by Reckitt Benckiser which continuously releases fresh fragrance in regular bursts, plus it has a sensor that detects movement and adjusts the fragrance automatically. 3 settings available low (32 mins), medium(28 mins) and high (10 mins) Pricing:
Machine + Refill : Rs.449/ Refill: Rs. 237/-

Starter Kit contains automatic unit, fragrance spray, and AA batteries.

Demographic
Age: It caters to almost all age groups, but primarily focuses on age young to middle age groups of 20-40 years Gender: Targeted towards women, and women are reporting higher rates of usage when compared to their male counterparts Family Size & Occupation: Usually small family size, especially working couples, single moms and teendominated families. Busy schedule renders less time to take care of the cleanliness of the home. Income: Premium pricing, therefore, middle and higher income groups.

Geographic
Region: Urban and semi-urban areas Country: Popular worldwide Climate/Season: Fragrances are seasonal as many consumers look to reflect the season and surround themselves with whats going on in nature during the particular time of year.

Demographic

Geographic

Behavioral

Psychographic

Age: Young to middle age groups of 20-40 years

Gender: Targeted towards women as they are more sensitive to Family Size & Occupation: Small family size with busy schedules, especially working couples Income: Premium pricing, therefore, middle and higher income groups.

Region: Urban and semiurban areas

Climate/Seaso n: Fragrances are seasonal and renders a distinct environment

Country: Popular worldwide