Meijer Integration Case Study

Meijer Relationship
Partnership with depth D/V office at Meijer HQ Relationships from Hank Meijer to Store Managers Integrated approach with breadth beyond Broadcast: Newspaper, OOH Sales Promotion & Events Public Relations Collateral & In/At-Store Signage Online/Mobile

Meijer Integration
Client needed consistent look and tonality threading all communication elements Agency insisted on going beyond executional integration to true strategic integration Developed Brand Integration Rulebook used across the company Recommendations spanned Web to print to store design

Meijer Brand Integration Rulebook

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Meijer Integration Examples

Grocery insert elevated to befit Higher Standards positioning
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Meijer Integration Examples

Ditto for GM insert
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Meijer Integration Recommendations

Direct Mail a better product showcase yet retains promotional feel
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Meijer Integration Examples

Simple, clean solution to shelf tag clutter

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Meijer Integration Examples

Re-branded perishables department proposal

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Meijer Integration Examples

Deli proposal conveys tonality and brand strategy
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Meijer Integration Examples

The Joy Dots campaign reinforces net takeaway of Meijer s Higher Standards position.

Meijer Integration Examples

Every appropriate touchpoint delivers brand positioning in consistent tonality
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Meijer Integration Examples

Examples of integrated digital tactics for Holiday