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Business Objectives

Business Objectives

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Businesses exist to provide goods or services Whether or not they have to make a profit, businesses have to satisfy customers wants or needs There can be many different motivations for people to set up in business

Why set up in business?

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Fed up with working for someone else Quality of life Buzz of success Feel in control Financial reward I could do better than that!

Key Point

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Whatever the motivation, a business is set up solely to provide customer satisfaction.

Main Aims

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Make a profit Survive or Expand Increase market share Maximise sales or improve quality Provide charitable or voluntary service Environmentally friendly/ethical

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Red Cross LG

Starbucks Coffee

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