Synthetic Latex Polymers 2009:

India Business Analysis and Opportunities

2008 Fact Sheet
Market Share by Product Type, 2008
Market Size (Volume) Styrene-acrylics Minor products RDD VP latex X-SB Pure acrylics VA Copolymers Market Size (Value) Styrene-acrylics PVAc RDD VP latex X-SB Pure acrylics VA Copolymers Minor products

The Market
In 2008, the volume of synthetic latex polymers consumed in India was in excess of 200,000 dry tonnes, valued at just over $600 million. Styrene acrylics is the leading latex with respect to both volume and value, closely followed by PVAc and then pure acrylics.

PVAc

Volume Consumption by Leading Application, 2008

Adhesives and sealants

Applications
Paints and coatings

Adhesives and sealants is the leading application in the Indian market, followed by paints and coatings. The leading five application markets account for 92% of the volume of synthetic latex polymers consumed in India.

Textile

Construction

Paper

20,000

40,000

60,000

80,000

100,000

Dry tonnes

Companies
The leading five suppliers hold nearly 70% of the market share, and include both multinational companies and domestic suppliers. Direct sales is the typical channel, as suppliers can then provide technical support and work directly with their key accounts.

Market Share of the Leading Five Suppliers, 2008 Visen Industries, 14% Rohm and Haas, 17% Other, 32% Jesons Industries, 13% Pidilite Industries, 12% BASF India, 12%

Future Outlook
The outlook for synthetic latex polymer consumption in India remains optimistic despite the economic downturn due to trade being bolstered by the increasing number of middleclass households and their increased buying power. From 2009 to 2013 a probable-case scenario predicts average growth of 10.4% with a worse-case scenario predicting average growth of 4.5%.
Tonnes

Market Outlook for Synthetic Latex Polymers in India, 2009 to 2013

500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 2005 2006 2007 2008 2009 2010 2011 2012 2013
NOTE: Overall market scenarios exclude minor products.
Worst case, AAG 4.5% Best case, AAG 21.2% Probable case, AAG 10.4% Best case, AAG 21.2% Best case, AAG 15.0%

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Report #Y612F | 2009 Kline & Company, Inc.