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Thng mi in t mang li hiu qu g i vi doanh nghip v ngi tiu dng?

- i vi doanh nghip: Li ch rt ln m thng mi in t mang li cho doanh nghip l: Tng kh nng cnh tranh do gim chi ph trong sn xut v h thng phn phi, tng tc tung sn phm ra th trng, cng c quan h khch hng Vi chi ph u t nh hn nhiu so vi thng mi truyn thng, cc cng ty c th m rng th trng, tm kim, tip cn ngi cung cp, khch hng v i tc trn khp th gii; ng dng thng mi in t doanh nghip cn gim ng k chi ph giy t, gim chi ph chia x thng tin, chi ph in n, gi vn bn truyn thng. Ngoi ra, ca hng gii thiu sn phm ca doanh nghip c thay th v h tr bi cc showroom trn mng, gim ng k chi ph thu kho, bi. Vi li th v thng tin v kh nng phi hp gia cc doanh nghip lm tng hiu qu sn xut v gim thi gian tung sn phm ra th trng; Thng qua vic giao tip thun tin qua mng, quan h vi trung gian v khch hng c cng c d dng hn. - Ngoi ra Thng mi in t cn mang li cc li ch khc nh: Nng cao uy tn, hnh nh doanh nghip; ci thin cht lng dch v khch hng; i tc kinh doanh mi; n gin ha v chun ha cc quy trnh giao dch; tng nng sut, gim chi ph giy t; tng kh nng tip cn thng tin v gim chi ph vn chuyn; tng s linh hot trong giao dch v hot ng kinh doanh. - i vi ngi tiu dng: Li ch ln nht m thng mi in t mang li cho ngi tiu dng l gim chi ph giao dch, tip cn v tm hiu c cc sn phm, dch v nhanh chng v thun tin, ch cn ngi nh m vn chn c cc sn phm ng . Thng mi in t cho php khch hng mua sm mi ni, mi lc i vi cc sn phm trn ton th gii, c nhiu s la chn hn v tip cn c nhiu nh cung cp. Do thng tin thun tin, d dng v phong ph c tm thy thng qua cc cng c tm kim qua mng internet nn khch hng c th so snh gi c gia cc nh cung cp thun tin, nhanh chng hn v t tm c mc gi ph hp nht Vi mi trng kinh doanh TMT cho php mi ngi tham gia c th phi hp, chia s thng tin v kinh nghim hiu qu, nhanh chng.

2. im khc bit gia Thng mi in t B2B v B2C l g?


iu th nht l s khc nhau v khch hng Khch hng ca cc giao dch B2B (giao dch gia doanh nghip vi doanh nghip) l cc cng ty cn khch hng ca B2C l cc c nhn. Tuy nhin cn phi xem xt ch C trong B2C l ngi tiu dng cui cng (End-user). Ngha l C cn bao gm c nhng doanh nghip mua sm hng ha v tiu dng. Chng hn nh doanh nghip mua bn gh phc v cho cng vic vn phng. Xt v tng th, cc giao dch B2B phc tp hn v i hi tnh an ton cao hn. Ngoi ra, c 2 s khc bit ln na: Khc bit v m phn, giao dch: Vic bn hng cho cc doanh nghip (B2B) phi bao gm c cc yu t nh m phn v gi c, vic giao nhn hng v xc nh quy cch, cc c tnh k thut ca sn phm. Bn hng cho ngi tiu dng (B2C) khng nht thit phi bao gm tt c cc yu t nh vy. iu ny khin cho cc nh bn l d dng hn trong vic a ln mng catalog sn phm dch v ca h m mt siu th trc tuyn. cng chnh l l do ti sao nhng ng dng Thng mi in t B2B u tin c pht trin ch cho nhng hng ha v sn phm hon chnh, n gin trong khu m t c tnh v nh gi. Khc bit v vn tch hp: Cc cng ty trong Thng mi in t B2C khng phi tch hp h thng ca h vi h thng ca khch hng. Tri li cc cng ty khi bn hng cho cc doanh nghip (B2B) cn phi m bo rng cc h thng ca h c th giao tip c vi nhau m khng cn s can thip trc tip ca con ngi dn n nhu cu phi tch hp h thng ca doanh nghip bn hng v doanh nghip mua hng. 1. Qung co l g? Qung co l hnh thc tuyn truyn, gii thiu thng tin v sn phm, dch v, cng ty hay tng, qung co l hot ng truyn thng phi trc tip gia ngi vi ngi m trong ngi mun truyn thng phi tr tin cho cc phng tin truyn thng i chng a thng tin n thuyt phc hay tc ng n ngi nhn thng tin.Qung co l nhng n lc nhm tc ng ti hnh vi, thi quen mua hng ca ngi tiu dng hay khch hng bng cch cung cp nhng thng ip bn hng theo cch thuyt phc v sn phm hay dch v ca ngi bn 3. Cc th loi qung co

Qung co thng qua cc phng tin thng tin i chng nh:

Truyn hnh Bo ch Internet Pht thanh Qung co trc tuyn Qung co qua bu in Qung co trn cc phng tin vn chuyn Qung co qua cc trang vng Qung co trn t ri, p phch, pano hay bng-rn Qung co trn bao b sn phm Qung co qua gi th trc tip Qung co truyn ming Qung co t n LED

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