Professional Documents
Culture Documents
crisis
global use/availability
It is wholly a confusion of ideas to suppose that the economical use of resources is equivalent to a diminished consumption. The very contrary is the truth.
William Stanley Jevons
A crisis is any event that is, or expected to lead to, an unstable and dangerous situation affecting an individual, group, community, or whole society. Crises are deemed to be negative changes in the security, economic, political, societal, or environmental affairs, especially when they occur abruptly, with little or no warning. More loosely, it is a term meaning 'a testing time' or an 'emergency event'.
#occupygezipark
A clash of visions
A clash of powers
In a time when technologies have drastically reduced the efficient scale of production, capital, instead of adapting itself to this reality, has fled towards the opacity of securitization and largescale short selling.
David De Ugarte, Las Indias
Disownership
A global discourse
Last year the impacts of climate change, cost Unilever more than 200M. Even if you can ignore this, you cannot ignore the growth of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one.
So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones. Paul Polman CEO Unilever
Cant hide
In fact, morality becomes their most powerful product, forging a lasting connection with constituents by out-behaving their competition.
Once, you could even design stupid, inefficient, absurd products and succeed.
is that complicated
pioneers
Facilitated Contexts/Channels
tools
Peer producers
Freekea
https://www.youtube.com/watch?v=E6rwQy75U8M
User Centric
Community Centric
co-creation
We take to heart what our community thinks of us. Its a challenge to listen to the community and try to evolve with it. We learned a long time ago that although we cannot make everyone happy, we should listen to as many people as possible.
Our job is to pick the best path to support that community. I can give you many examples where our gut told us one thing and the community pulled us in another, better direction. Nathan Seidle, Founder of Sparkfun
The art of creating software and building new things was starting to get celebrated at these hackathons,
identify
behaviors transactions relations
spot
new exchange markets social capital creation
through channels
A platform
A platform grants freedoms to allow the peers add value. Peers perform exchanges and transactions. Channels are provided to facilitate.
The creation of new and improved channels is the mission of the platform stakeholders.
ILC Cycle
Let us suppose you were a provider of utility computing infrastructure services and one of these new higher orders systems (e.g. big data systems built with hadoop) started to diffuse. you could detect this diffusion in close to real time and hence rapidly decide to commoditize any new activity in this case by introducing something like Amazon Elastic Map Reduce. Naturally, youd be accused of eating the ecosystem if you did this repeatedly but at the same time your new component services would help grow the ecosystem and create new higher order services.
The more a player has direct access to the customer base, the more it could decide what to commoditize and iterate ILC cycles, staying ahead with new product offerings.
Commoditization vs Commonification
Community Centric
Commons Centric
inherently open
shared innovation
Sustainability is all about figuring out how to be in business forever, avoiding the temptation to overreach, to maximize near term profits at the expense of long term health.
It is about adapting the business to changing market dynamics. It is about building a team and a culture that can survive and keep going. Fred Wilson, VC
Inside the company, though, we all take on the role that suits the work in front of us. Everyone is a designer. Everyone can question each others work. Anyone can recruit someone onto his or her project. Everyone has to function as a strategist, which really means figuring out how to do whats right for our customers. We all engage in analysis, measurement, predictions, evaluations
From Valves Handbook for new Employees
Its not only about product design, its also about enterprise design
see it as a platform
1. Enable value creation 2. Facilitate value exchange 3. Extract fair value 4. Listen to communities
This work is a fork of the Business Model Generation Canvas by Alex Osterwalder (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License ,
To be used:
Design with ecosystems in mind Identify value creation contexts Identify peer segments and actors Identify opportunities (emerging transactions) Create new channels Identify community support services Identify exchange currencies
What peer segments are present in the ecosystem? They could be producers, consumers or prosumers playing both the roles
What are the recurring transactions between the peer segments composing the ecosystem?
Through which channels do the peer segments get in contact and execute transactions?
What are the key stakeholders contributing to the platform operation and mission?
What services are available for the community to support value creation?
What are the key components of the platform? (resources, formats, infrastructures)
Examples
Ad interaction
Apple
App purchase
App review
App recommen.
Dev houses
Users
AD network Payment GW
Reviews / Cred
Wordpress
Starting a blog New Use Cases Premium Theme purchhase wp.com Purchases on Third party shops Upgrading a blog
Wordpress
Third party stores/ecosystem Browser providers Developers
Developers Bloggers
Agencies
Tech Firms
First test run of the #Pdcanvas @Barcelona Design Thinking Week 2013: Designing a platform for the socialization of traditional games
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