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    Download as PDF, TXT or read online from Scribd
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    5 views8 pages

    Blue Ocean Strategy

    Uploaded by

    Kartik Variya

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    blue ocean strategy

    Gowhereprofitsandgrowthare andwherethecompetitionisnt

    www.blueoceanstrategy.com

    Kim&Mauborgne

    Researching the history of blue ocean creation

    Data:150strategicmoves,morethan30 industries,over100years(18002000)

    Variablesconsidered:industrial,
    organizationalandstrategic

    www.blueoceanstrategy.com

    Kim&Mauborgne

    Red versus blue


    RedOcean Strategy
    Competeinexisting marketspace Beat thecompetition Exploit existingdemand Makethevaluecosttradeoff Alignthewholesystemofa companysactivitieswithitsstrategic choiceofdifferentiationor lowcost

    BlueOceanStrategy
    Createuncontested marketspace Make thecompetitionirrelevant Createandcapturenewdemand Breakthevaluecost tradeoff Alignthewhole systemofa companysactivitiesinpursuitof differentiationandlowcost

    www.blueoceanstrategy.com

    Kim&Mauborgne

    Six paths to blue ocean strategy


    Industry Strategicgroup

    From Competing Within

    Buyer group Scopeofproduct orserviceoffering Functionalemotional orientationofanindustry Time

    ToCreating Across

    Thesixconventionalboundariesofcompetition
    www.blueoceanstrategy.com Kim&Mauborgne

    Strategy canvas of [yellow tail]


    High

    Premiumwines

    [yellowtail]

    Budgetwines

    Low

    www.blueoceanstrategy.com

    Kim&Mauborgne

    Four actions framework


    Reduce
    Whichfactorsshould bereducedwellbelow theindustrys standard?

    Eliminate
    Whichoffactorsthat theindustrytakesfor grantedshouldbe eliminated?

    Create
    ANew Value Curve
    Whichfactorsshould becreated thatthe industryhasnever offered?

    Raise
    Whichfactorsshould beraised wellabove theindustrys standard?
    www.blueoceanstrategy.com Kim&Mauborgne

    Minimizing risks & maximizing opportunities in formulation & executing blue ocean creation
    FormulationPrinciples
    Reconstructmarketboundaries Focusonthebigpicture,notthenumbers Reachbeyondexistingdemand Getthestrategicsequenceright SearchRisk PlanningRisk ScaleRisk BusinessModelRisk

    FormulationRisks

    ExecutionPrinciples
    Overcomekey organizationalhurdles Buildexecutionintostrategy

    ExecutionRisks
    OrganizationalRisk ManagementRisk

    www.blueoceanstrategy.com

    Kim&Mauborgne

    blue ocean strategy

    Howtocreateuncontestedmarketspaceand makethecompetitionirrelevant.
    www.blueoceanstrategy.com Kim&Mauborgne

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