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How a little-known Little Rock company-the world's larges

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ast summer a sheriff in Cincinnati stumbled onto ten credit-card issuers, as well as nearly all the major retail
what may have been the biggest security breach banks, insurers, and automakers. It's a business that generates
of consumer data ever. Searching the home of $1 billion in sales annually andTafter a few bumpy years, is
Daniel Baas, a 24-year-old computer-systems ad- expected to produce $60 million in profits. Analysts project
ministrator at a data-marketing firm, detectives earnings to grow 15% annually over the next five years.
found dozens of compact discs containing the per- For most of its life, Acxiom (the "c" is silent) has kept a low
sonal data of millions of Americans. The infor- profile—its corporate customers like it that way. But lately it
mation, it turned out, had been hacked by Baas has found itself at the center of a white-hot swirl of anti-
over a period of two years from a giant server in terrorism, national security, and consumer-privacy issues.
Arkansas belonging to a company called Acxiom. Remember the flap about JetBlue giving passenger records
Never heard of Acxiom? The publicly traded, politically con- to a government contractor? And the one about John Poindex-
nected Little Rock company is the world's largest processor of ter's terrorism futures exchange? They all touched Acxiom.
consumer data, collecting and massaging more than a billion And in the middle of all that, it now turns out, Acxiom it-
records a day. Its customers include nine of the country's top self was getting hacked. While there's no evidence that Baas—

140'FORTUNE PHOTOGRAPHS BY ALEC SOTH

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