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A definition and the formula All elasticities measure responsiveness.

In this case, the two key words are 'price' and 'demand', so the price elasticity of demand measures the responsiveness of the quantity demanded to a given price change. In the last 'topic' we discussed demand at some length. In most cases, the demand for a good rises when the price falls, ceteris paribus. The question is, by how much?

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