Scribd Logo
Upload

Welcome to Scribd!

  • Indian Fruit Juice Market

    Uploaded by

    Pratik Rath
    51 views6 pages
    The Indian fruit juice market is valued between Rs 1300 cr – Rs 3500 cr annually and is growing at 15-20% per year. Dabur's Real and Real Active brands control 54% of the market, while Pepsico has the second largest share at 30%. Coca-Cola entered the market in 2011 with its Minute Maid brand. Minute Maid is available in orange, apple, grape, lemon, and mixed fruit varieties. A SWOT analysis found Minute Maid's strengths are its branding, advertising, and distribution, while its higher prices are a weakness. Opportunities exist in leveraging the Coca-Cola brand and more advertising. Threats come from other competitors and

    Original Description:

    feel free

    Original Title

    Indian Fruit Juice Market

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The Indian fruit juice market is valued between Rs 1300 cr – Rs 3500 cr annually and is growing at 15-20% per year. Dabur's Real and Real Active brands control 54% of the market, while Pepsico has the second largest share at 30%. Coca-Cola entered the market in 2011 with its Minute Maid brand. Minute Maid is available in orange, apple, grape, lemon, and mixed fruit varieties. A SWOT analysis found Minute Maid's strengths are its branding, advertising, and distribution, while its higher prices are a weakness. Opportunities exist in leveraging the Coca-Cola brand and more advertising. Threats come from other competitors and

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    51 views6 pages

    Indian Fruit Juice Market

    Uploaded by

    Pratik Rath
    The Indian fruit juice market is valued between Rs 1300 cr – Rs 3500 cr annually and is growing at 15-20% per year. Dabur's Real and Real Active brands control 54% of the market, while Pepsico has the second largest share at 30%. Coca-Cola entered the market in 2011 with its Minute Maid brand. Minute Maid is available in orange, apple, grape, lemon, and mixed fruit varieties. A SWOT analysis found Minute Maid's strengths are its branding, advertising, and distribution, while its higher prices are a weakness. Opportunities exist in leveraging the Coca-Cola brand and more advertising. Threats come from other competitors and

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    INDIAN FRUIT JUICE MARKET

    Indian fruit juice market estimated between Rs 1300 cr Rs3500 cr The annual consumption of more than 300 million litres is still growing at 15-20%.(sourse:Neilson) Daburs Real and Real Active controls 54% of the market. Pepsico being the second largest share holder controls around 30% With Coca colas Minute Maid, Kissans ,Parle Agros joining the competition with ITC, being the new entrant in the market.

    WHY CHOOSE INDIAN MARKET?


    First packaged fruit juice launched by Dabur in 1996. Indian markets growth drivers: increased per capita income ready availability of great tasting, natural, preservative- free juices. availability in all seasons; convenience of open-pour-and- drink packaging; complete hygiene a healthy beverage option that give consumers more choice.

    Coca-Cola's Minute Maid


    minute maid introduced in 2011 with a tag line.Feel the Orange, Feel the Pulp. Coca cola partners with Big Baazar which would stock the product for a day before it hit the shelves which determines its quality itself. It directly entered market with Rs 85/ltr and Rs20/200 ml. Minute maids varients :orange,apple,grape,lemon,mixed and the new one guava.

    SWOT ANALYSIS OF MINUTE MAID


    STRENGTH Excellent branding and advertising Excellent distribution and availability WEAKNESS Slightly higher price OPPORTUNITY Leverage successful brand Coca Cola Advertise more THREAT Threat from other competitors Public vendors

    Our perspective

    Thank you

    You might also like