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Branding AIESEC Booklet
Branding AIESEC Booklet
2012
This document should be followed in all circumstances with any office of AIESEC or any other entity which is using the AIESEC logo.
Table
of
Contents
The AIESEC Logo
.....................................................................................................................
3
The Global descriptor
...............................................................................................................
3
Colour Combinations
...............................................................................................................
4
Short
Logo
.............................................................................................................................................................................................
4
Short
Logo
with
no
background
..................................................................................................................................................
5
Long
Logo
with
descriptor
.............................................................................................................................................................
5
Long
logo
without
descriptor
.......................................................................................................................................................
6
Clear
space
....................................................................................................................................
6
Logo
placement
and
Size
...............................................................................................................
7
The logo will continue to appear on all AIESEC media and materials in all circumstances.
The use of the logo under the Logo is optional. However, the descriptor can only be used under the Logo.
Colour Combinations
The logo can be used as a powerful tool for communication if communicated consistently and with repeatedly. Being the most powerful visual element within our brand we can strengthen our overall brand by representing it on the right backgrounds. Blue Pantone Web (hex) RGB CMYK HSB Lab 286C #003399 0/51/153 100/91/6/1 220/100/60 25/21/-61
The following combinations of the logo here illustrate the correct use of the logo in positive and reverse formats. Any of these combinations can be used in any medium of communication, i.e. print, web, etc. Any other combinations or changes to the typeface should not be used.
Short
Logo
The AIESEC logo can be superimposed on top of an image with a solid background with the logo being clearly visible and not disappearing into the background.
Clear
space
To protect the strength and integrity of the logo, a clear space, free of any other visual elements, should be maintained. This includes additions of entity (country, territory, local) names, changing background colors, or adding a shadow. The only exception is with the global descriptor. In the example below, the unit of measurement for clear space equals the height of the people. The clear space on the right side is 1 unit. The clear space on the left, bottom, and top is 0.5 units.
On A4 pages both portrait and landscape the height of the logo should be at least 8 millimeters. We recommend 1.5 units from the logo to the upper or lower edge of the page (see illustration). For other page sizes, follow the 80% recommendation and use the downloadable vector format to resize at optimal proportions and without quality loss. The use of the descriptor under the logo is optional however when you decide to it please adhere to the space guidelines.