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    Questions

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    11 views1 page

    Guiding Questions Cola Wars

    Uploaded by

    Lakmal Thennakoon
    Questions

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Guiding questions/ tasks for Case Analysis on Cola Wars

    1. How do you evaluate the strategies adopted by Coke and Pepsi in the past? 2. What are the dynamics of beverage/CSD industry in the U.S? 3. What are current challenges faced by Coke and Pepsi nationally and internationally? 4. What are the strategic choices available to Coke and Pepsi to stay competitive locally and globally?

    ( note that these questions are only guiding purposes. You may carry out own analysis and also it is OK to do the analysis from the perspective of one company only)

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