Apple Inc.

Q4 2012 Unaudited Summary Data

(Units in thousands, Revenue in millions)

Q3 2012

Q4 2011

Q4 2012 Sequential Change Year/Year Change

Mac Units Revenue

Operating Segments Americas Europe Japan Asia Pacific Retail Total Operating Segments

Mac Units

Revenue

Mac Units

Revenue

Mac Units

Revenue

Mac Units

Revenue

1,522 $12,806 941 8,237 173 2,009 593 7,887 791 4,084 4,020 $35,023

1,716 1,176 175 731 1,096

$9,648 7,397 1,111 6,530 3,584

1,651 $13,810 1,135 8,023 151 2,367 877 7,537 1,109 4,229 4,923 $35,966

8% 21% - 13% 48% 40% 22%

8% - 3% 18% - 4% 4% 3%

- 4% - 3% - 14% 20% 1% 1%

43% 8% 113% 15% 18% 27%

4,894 $28,270

Sequential Change Product Summary Mac Desktops (1)(9) Mac Portables (2)(9) Subtotal Mac iPod (3)(9) Other Music Related Products and Services (4) iPhone and Related Products and Services (5)(9) iPad and Related Products and Services (6)(9) Peripherals and Other Hardware (7) Software, Service and Other Sales (8) Total Apple
(1) (2) (3) (4) (5) (6) (7) (8) (9)

Year/Year Change
Units Revenue

Units

Revenue

Units

Revenue

Units

Revenue

Units

Revenue

1,010 0 $ 1,287 3,010 3,646 0 0 4,020 6,751 26,028 17,042 4,933 1,060 2,060 16,245 9,171 663 891 $35,023

1,278 0 3,616 0 0 4,894 6,622 17,073 11,123

$1,687 4,585 6,272 1,103 1,678 10,980 6,868 640 729 $28,270

968 3,955 4,923 5,344 26,910 14,036

$1,254 5,363 6,617 820 2,296 17,125 7,510 706 892 $35,966

- 4% 31% 22% - 21% 3% - 18%

- 3% 47% 34% - 23% 11% 5% - 18% 6% 0% 3%

- 24% 9% 1% - 19% 58% 26%

- 26% 17% 6% - 26% 37% 56% 9% 10% 22% 27%

Includes revenue from iMac, Mac mini and Mac Pro sales. Includes revenue from MacBook, MacBook Air and MacBook Pro sales. Includes revenue from iPod sales. Includes revenue from sales from the iTunes Store, App Store and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories. Includes revenue from sales of iPhone, iPhone services, and Apple-branded and third-party iPhone accessories. Includes revenue from sales of iPad, iPad services, and Apple-branded and third-party iPad accessories. Includes revenue from sales of displays, networking products, and other hardware. Includes revenue from sales of Apple-branded and third-party Mac software, and services. Includes amortization of related revenue deferred for non-software services and embedded software upgrade rights.