Fashion Forecasting for Spring 2013

Submitted by: Kanan Gupta Nikhil Kumar Nitika Mehta Ranjeet Kumar Ravi Kumar

Theme - Macavity
Theme Macavity ( Mysterious cat ) Macavity, is a villainous cat, she is very smart and mystical, she may have some magical powers because she can escape from the scene of crime every time without being caught. Her costume is red and black, her make up is a little bit scaring. Macavity seems able to hypnotise others, that's why no one comes to stop the kidnapping.

About - Macavity
Macavity are metaphorically symbolized to be catty and witty girls. Macavity represents mystery and feline characteristics generally with which girls are associated to.

Client Profile
Now a days girls have become fierce, they love to party, have fun and be independent. Girls who have a high status in society and have high ranking jobs love to spend lavishly on enjoyment, shopping and recreational activities. Girls in the age group of 18 25 love to be appreciated and hence they love to dress up smartly and attractively so that people come upto them. They posses certain hormonal surges resulting them to be rebellious, adventurous and experimental.

Theme Board

Theme Summary
In the Theme board we have tried to depict girls showing their feline characteristics as they are shown wearing cat ears and winged eye liner. They want to look attractive and hence they experiment a lot with make up and accessories. They want to wear glitzy stilettos and bright red lip color. They dont have any qualm with drinking or having late night outs.

Target Market
Gender: Females Age Group: 18 25 Class: Middle to upper Class Income: Rs.40,000 and above (per month)

13-0917 TPX

15-1314 TPX

18-1048 TPX

19-1627 TPX

11-1404 TPX

18-1350 TPX

18-1660 TPX

18-3331 TPX

19-3223 TPX

15-0523 TPX

19-5320 TPX

16-5422 TPX

19-5408 TPX

19-4056 TPX

19-4004 TPX

Trims

Threads

Metallic Sequins

Zippers

Hooks and Eye

Buttons

Other

Silhouettes

Hour Glass Silhouette

A- line Silhouette