NEW PRODUCT TO THE WORLD

IDEA(PRODUCT)
PENDRIVE VIRUS:- A pendrive that have antivirus inbuilt based on nanotechnology. PRODUCT NAME:- PND 0.9 TAG-LINE:- START WITH THE BEST LOGO:- p~d*

PND 0.9 START WITH THE BEST

BASIC FEATURES: Light in weight Durable Available in 4 colours(blue,pink,black,purple) Warranty for 1 year Available in 2GB, 4GB & 16GB Available in Rs.(350, 700 & 1000)

DO WE REALLY NEED IT?

It offers fast speed. It spends less time for copying & transferring files. Its fast data access means you can play highquality movies directly from the drive or quickly copy data to a host device. It is perfect for those who need significant storage capacity and data protection.

WHO IS THE TARGETED MARKET?

Kids Youth Adults This product is used by techno-savi people. they can be kids, youth & adults

PRODUCT IS PROFITABLE OR NOT?

It defines the stage of Business Analysis. In this stage co. decides whether the product is profitable or not. In this stage co. decides that whether the co. should go ahead or not. It shows the differences b/w financial analysis & market analysis.

WHERE THE PRODUCT SHOULD BE LAUNCHED?

It defines the stage of Test Marketing. In this stage co. selects the area or cities where they have to launch their product. Information is provided to the customers. Free samples are also given to the customers.

COMMERCIALISATION
Co. starts large scale of production of the product. Co. should take care of advertising, personal selling, sales promotion & publicity. The product is to be distinct from other competing products. Product must be available with channels of distribution.

PRESENTED TO:MS. KAVYA SAINI

PRESENTED BY:ABHINAV ER. APURAV MONU NARENDRA SUGANDHA (PGDM)