Investigate the effect of website image on consumers' behavior A hypothesis was formulated to check whether consumers' personality and

d characteristics have a significant influence on (a) Purchasing intention, (b) Purchasing behavior.

 To collect data to test the hypotheses a questionnaire was developed was hosted on via a web survey of Internet store shoppers for five months where
1 measuring strongly disagree and 7 measuring strongly agree First some general questions were asked Followed by short questions Valid questionnaires ratios was 87.6% With diverse career backgrounds and demographics the average purchasing intention of interviewees was 4.28

 Later a regression analysis was done on the summary obtained from the questionnaire and following results were found
convenience affects browser's purchasing amounts and web site usage time store and information affect browser's purchasing frequency Promotion affects web site usage hours Service affects browser's purchasing intention