S.V.

College of commerce, Kadi

(1.1) HISTORY OF THE COMPANY:

In 1983 SCL Ltd. set up a Second unit at KADI for the production of ceramic glazed was tiles with and installed capacity of 6000tpa with financial help from ICICI & GIIC BANK. An achievement that is not surprising in the face of our raising turnover from Rs. 136 Crore in 1998-99 to Rs. 175 Crore in 1999-2000. SCL Ltd. Is First Company in India which are honored with both the prestigious ISO 9002 and ISO 14001 certifications for its manufacturing set up. To Day two plants an installed capacity of 36000 sq. the aggregate production capacity of that plant is 6.00 million square meter. SCL reaches our to millions through a formidable rut work of nationwide dealers in India abroad. The year 1990 saw a new floor tile plant at kassar. In 1996 the R&D department of SOMANY CERAMIC got government re cognition. This was a great ac divalent considering that SOMANY CERAMIC ltd. was the first in tile in the industry to achieve this. Considering the ever-growing demand of SOMANY CERAMIC limited tiles in south and west region, a second unit of SOMANY CERAMIC limited was set up in Gujarat in 1981. SOMANY CERAMIC limited, original SOMANY CERAMICS LIMITED, was started by sheer hire somany (founder and c Harman) on20th January 1968. The name of the said company changed somany ceramics limited on 13th October 1995. In 1971, first unit of somany ceramic limited was established of kassar, hariyana, in technical collaboration with Pilkingtons tile holdings. UK. In 1998, SOMANY CERAMIC limited got ISO 9002 certification for its manufacturing facilities. 1999 witnessed a huge demand for vitrified tiles in the Indian market and the company decided to put up a new lent to cater to it.

S.V. College of commerce, Kadi

History of the company

Somany is a leading manufacturing of wall & floor tiles. It also imports and markets certain tiles and other related products under the brand name Missoni, Ballesermar etc. but truly speaking , brand somany is not just about quality wall & floor tiles but it is a story of grift, determination and accomplishments. Somany success story started way back in 1936 with a broking venture in kolkata. Later on moving into industrial projects, today group has market leadership in Tiles & sanitary ware. Somany operations in 1968 at kassar in technical collaboration with pilkington tiles of UK. The company changed to present name in11995 is somany ceramic ltd. The second plant at kadi in Gujarat came in to existece 1981 to cater to the needs of western and southern regions.

The company went to achived one after another milestone like: 1. Floor tiles plant at kassar in 1990. 2. R & D department gat Govt. recognition in 1996. 3. First company in the tiles industry to receive ISO 9002 & ISO 14001 for manufacturing facilities in 1998. 4. New floor tiles plant of kadi is 2000 5. Up graded both the plants in 2002

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MANUFACTURING UNITS

KADI WORKS 14,G.I.D.C. INDI,ESTATE, KADI DIST-MEHSANA, GUJARAT- 382715 TEL: 02764-242153/54/242630 EMAIL : marketing.ahd@somanytiles.co.in

S.V. College of commerce, Kadi

KASSAR WORKS & CORPORATE OFFICE SOMANY CERAMICS LTD PIN-1245007, BHADURGARH(HARYANA) TEL : 01276-241001/0005 EMAIL : mailto:marketing.ahd@somanytiles.co.in

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(1.2) MISSION & VISSION

The company shall provide total customer satisfaction and achieve leadership in compatible market, product & services across global though excellence in the technology based on worldclass research and development. The company has also responsible to the society and shell be a good, corporate, utilizing and will be driven by high ethical standards in are practices.

MISSION To manufacture, market and services product of international standard.

Ensure that all company processes are geared to deliver the highest levels of customer satisfaction. Keep an employee-centric focus in all the operation. Foster Innovation and creativity at all levels. Deliver value to all stakeholder of the company.

VISSION
To emerge as Indias finest manufacturer of ceramic tiles using the latest technology, delighting customer and enhancing shareholder value on a consistent and sustainable basis.

S.V. College of commerce, Kadi

(1.3) AWARD MILESTONES ACHIVED

1971- Kassar plants established. 1981 Kadi plants established. 1990 floor tile plants established at kassar 1996 R&D recognized by govt. of Indian. 1998 ISO 9002 awarded. 1999 New vitrified plant at kassar in technical collaboration with Leonardo ceramic 1502. 1999 ISO 14001 awarded. 2002 floor tiles plant kadi established. 2003 _ rectified line added at both kassar & kadi plant. 2004 _ ISO 9001: 2000 awarded. Export house award. Capsize award for 03 consecutive years. 2010 got powerbrands award

S.V. College of commerce, Kadi

(1.4) PROMOTARS & MANAGEMENT BODY OF UNIT

FOUNDER OF THE COMPANY
Mr. Hiralal Somany

A visionary and the grounder direction of SOMANY CERAMIC limited, (formerly knew as SOMANY CERAMIC limited Pilkingtons) he is also credited with setting up mega brands like Hindustan sanitary ware & industry limited and m\s Hindustan national glass limited. With more thorn 60years experience in business, Mr. Somany is member of institute of ceramics. During the illustrious career, he has held various positions with the government and nongovernmental agencies and was the chairman of capexil in 1969, and a member of the eastern regional committee of IDBI. His social committee and saw him being instrument in setting up and running several schools and colleges in Rajasthan and harridan. His faced personality makes him a keen patron of arts and the chairman of the sangeet kala mandir trust & samagam

Board of directors:
Mr. Shreekant somany

Chairman and managing director was trained at foundry practices and machine shop, Geneva. He set up soma bumbling and fixtures in 1975. Later, he moved on to head the glass division of Hindustan sanitary ware, a turn around venture. Two year after joining SOMANY CERAMIC limited in 1992, he took over as managing director. Since the he has spearheaded the company growth and foray into the future. He is the chairman of the Indian council of ceramic tiles and sanitary (ictus) and holds key position with managing and committees of ASSOC HAM and the PHD chamber of comers and industry amd also a member of national council of confederation of Indian industry (cii).

S.V. College of commerce, Kadi

Mr. Abhishek somany

An MBA from Richmond university with specialization in accounts and Finance, he is joint managing director of SOMANY CERAMIC limited. Before charting a new success coerce for the company: which has taken SOMANY CERAMIC to new heights, he has undergone intensive training at M\S Pilkingtons tiles U.K. Manchester plant in manufacturing of glazed ceramic wall & floor tiles and has attended advance management course at Ridge Park, o.k. In course of his association with the c company in various capacities, Mr. SOMANY CERAM,IClimited has gained wide knowledge and experience e in all aspects of ceramic and tiles industry and also acquired valued experience and knowledge in varied aspects of corporate affairs.

Directors
Mr. Shrikant Somany, chairman and managing director Mr. Ahisheck Somany, joint managing director Mr. E.G. Trivedi, executive director Mr. G.L.Sultania, director Mr. R.L.Gaggar, director Mr. R.K. Dagha, director Mr. Sail Singhal, director Mr. Revinder Nath, director Mr. Sunil Trikha, nominee director

R.K.Daga is postgraduate in business management from England. He has his own engineering firm in kolkata, engaged in precision tailor-made jobs and also in the business of financial service and training.

S.V. College of commerce, Kadi

G.L. Sultania has been with the company for over 28 years and has been a director since 1997. Mr. Sultania is a fellow member of the institute of chartered ac content and company secretary of India. He is the executive director and secretary of Hindustan sanitary ware and industry limited.

Bankers:
Punjab national bank HDFC bank

Auditors:
Lodha and co.

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(1.5) THE QUALITY POLICY OF THE COMPANY:

We at SOMANY CERAMIC limited commit to the entire requirement for manufacturing of ceramic glazed wall and floor tiles in accordance with the set criteria of iso.9001-2000 standard. We shall strive to achieve these through: Customer satisfaction by fulfilling their need on a continuous basis in with the changing requirements. Up gradation of technology and effective process control, in producing consistent product quality. Develop human resource of a achieve competency level in place with the technological up gradation and to achieve the quality objectives. The quality is communicated and understood to the entire employee. For understanding and achieving set goals through required performance level.

(1.6) TYPE OF ORGANIZATION:

The company is large scale industry because in the year 2008-2009companys investment in plant and machinery is. 106, 72, 19,145. if the company investment is up to 3 cr. The company is small scale. If the company investment more then 100cr. At that Time Company is large scale industry. The company makes industrial product as well as consumer product. This all depend upon the use of that product. If customer uses this product to his home at that time it because consumer goods industry. If any builder uses this product for the construction of the building at that time it becomes industrial goods industry.

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(1.11) ORGANIZATION STRUCTURE:

Chaireman&MD Executive director director director

DGM (engg.)

Dgm(finance&addmi.

Sr. manager (HRD) Sr .produ. manager

Maintance engg.elec.&m Dy.Manager (logis.)

Jr.manager (HRD)
Dy. Manager Store.

Sr manager a/c

Sr. manager (Q.A)

VP (technical) Sr.manager (DFF)

sr.manager(kilan/shoting)

Sr. manager (FTP)

Ssr.manager (R&D)

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To carry out smooth activity in the organization company has four department namely production finance & administrator, HR, marketing & sales. Production department have two sub departments, namely technical, engineering. Executive director whose name Mr. G.G. Trivedi is reporting to chairman who is Mr. shrieking somany. Executive director is for all company operations.

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(1.7)

Size of the unit & form of organization

Ever since liberalizations process was initiated in 1991, the excise duty for the industry has been on the slide down. From as high as 55% in 1993-94, it was reduced to 40%in 1994, to 30% in 1995-96 and to 25% in the budget of 1997-98. The chelliah committee had recommended even less, 15%by 1997. The cuts reduced the price differential between Ceramic and mosaic tiles. This rejected in a store of which in the industry compendious excellent there practice and a few new player inters refilled. In1994-95theindustyr capacity expended by 40% and in 1995-96.it expended further why 32%. The capacity has consisted to expend why a similar jump in 199798. The floor tiles segment growing faster, living only limited dial capacity bathe wall market has been growing at slore - , living large utilized capacity. The growth has scolded down due to both endogenous and exogenous factor, while costs are spiraling up .the demand growth, however, romance at relative lawyer level (15%). This has lad to lower presses and lower mergence of profit. The principles factor four the change was the full in demand lad by a decline in the construction activity. This was aggravated by increases in infrastructure cost- freight, energy and petroleum product- high interest reds accompanied by financial stringency. The competition was synchronized with low margins, in of scenario dominated by a buyer market; the credit in period has gone up to 90 to 100 days as again 30to 35-ear liar. With a diverse variety of the product in term of size, colors and design, inventory levels have inordinately high.

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S.V. College of commerce, Kadi 15

(2.1) INTRODUCTION
Production is any process or procedure to transform a set input element into specified set of output element only. Pictorial model:

Labor

Energy

Material

Plant & facilities

Products & services

Production is any process or procedure designed to transform a set of input element into a specified set of output element. Production department is a very important department the company is used raw material and is made different product. The meaning of the term production and production management should be noted carefully. According to redwood buffo production deals with decision making related to production process so that resulting goods or service is produced, according to specification, in the amount by the schedule demanded and minimum cost.According to redwood buffo production is which goods and service are created.

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PRODUCTION MANAGER V.P. Technical Mr. KETAN DAVE

(2.2) ORGANISATION CHART OF PRODUCTION DEPARTMENT:

Production Manager

Machine operator

Raw material Incharge

Assistant

Workers

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(2.3) TYPES OF THE PRODUCT:

SOMANY CERAMIC limited is very popular company for producing tiles, textile, container glass, and sanitary ware in kadi unit the main products are: 1) Ceramic wall tiles 2) Ceramic floor tiles

WALL SECTION: 300*600 mm 300*450 mm 250*350 mm Floor section VC 610*610 mm Lapoto 605*605 mm Duragres 496*496 mm Vitro 605*605 mm Durastone 300*300 mm Durastone 605*605 mm 300*300 mm rectificado

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(2.4) Types of raw materials & sources of raw material

For floor tiles, 1. Potash feldspar 2. Soda feldspar 3. Silica quarts 4. Ball clay sgrs 5. Ball clay as -2 6. Talc 7. Ball clay-mj 1 8. Ball clay f4 9. Stpp 10. Water 11. Alumna stone (hardness more)

For wall tiles: 12. Water 13. Sodium silicate 14. Stpp (15%sol) 15. Kamolite powder 16. Limestone power 17. Ball clay 5grs 18. Ball clay f4 19. Ball clay m1 20. Ball clay 222 21. Ball clay

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As per the requirement of the different types of tiles, various clays are used. 1. Cm-9 clay 2. Bcm-8 clay 3. Rl clay 4. Mrl clay 5. A7b clay 6. Is2 clay

Source of raw materials: There are main three raw materials. Clays Feldspar Silica and Other sub materials are daily changeable as per demand of colors and design.

The main source of these materials are and or. Clays Rajasthan and Gujarat. Feldspar South India Rajasthan, Hyderabad. Silica Rajasthan.

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(2.5) PRODUCTION PROCESS

(A) Chart

WATER 40% STORE

ROW
MATIRIAL

MIXING

PRESSIN UNIT FOR

MODAL

FIRING

COOLINGS

QUALITY
CHECKING.

CUTTING
STAGE

DRYING AND STORE.

COLOUR
PRINTING.

PACKING STAGE

WARE HOUSING

DISPACH

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(B) Explanation
There are three types of raw material used in the production process to produce tiles. These raw materials are in form of stone so the first step of the production is crushing in this stage raw materials held send form. These sends are reached at step number two of mixture water & raw materials. In this stage the raw material held liquid form. These are sending of pressing unit to conveyer. There the raw materials are converted into square mold. The next step is drying. This step gives to the mold of tiles. These tiles are put into designing function, these unit design the tile for three times at different roller and colored to the tiles in this unit also, again these tiles are send to furnish for giving temperature, after getting hot the tiles are send to reached to the cooling stage after that these tiles are passing away at shorting unit, in this unit worker check its quality. After these procedure prepared tiles are send to the boxes are send to the ware house as a finish product through contain. The production process of the SPL Ltd is completed in the seven steps, after the seven step completed the final product of floor & wall tiles easily aver this process is very fist in this plant kadi there mordents technological machines we used when the raw material on to in the production process and than production process is completed we get final product the line is about 14 minute only the seven steps of the production process we as under.

STEP 1

In this first step all the also materials we welded in the one wage tank. This tank is very wage, in this tank .this thank is very wage. In this all the raw materials we added on thus weight all the raw material we mixed in the tank. The capacity of the tank is about 1600 ten these raw material we sent in the one huge tank. The name of the tank is stalled dyes in this

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100% raw materials is clays, feldspar and quarts while all the raw materials we mixing than 40% water add in the raw materials then this raw materials are store for one day.

After one day the raw material are send in the spray driver in this machine the raw material are heated at 80c temperature. The main the raw materials the are only 5% water being alive. These raw materials are sent in another machine by convener belt. The materials are ready for body preparation of tiles. Thus the first step is completed.

STEP 2
The convener belt through the raw materials enters in the magnum priers. This machine is very huge in this machine the two process are directly done. The machine first converts raw material to the gram tiles means only the model of tiles. The tiles have 50% water so tiles burn at 230.c in machine. The machine is oil pressure unit. Te green tiles grunt part is clear but the bottom part is rough so when the floor and wall tiles are joint on floor and wall tiles are joint on the floor an wall they we easily stick with then. The size of the rough part of tiles is depending on the types of tiles. Then the tiles is drying at 230 c so then the tiles have only 0.5 % in this drying process the machine have gas burner then the tiles are send in other medium by convener butt thus the second step is completed.

STEP 3

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The third step is known as application system the all machines are automatic only one operator working on the machine. Till the tiles are heat 50 in the machine absolved 25 gm water spry in each tiles by sparing wager the front paw become lose so easily make design on the tiles in the design section the company use Sucaso Companys color. There we three printing machine until the tiles does not pass three rotor we cannot understand the design in the rotor they use color as demand of the types like.

Engage -85gm Glaze - 10g ml

On the every printing machine different types of design. The rooters price about 8 an luck rupees this system is automatic after the all process the green tiles store in the L.G. V loading machine take tiles in the dryer machine these here 3rd step is completed.

STEP 4

Tiles are during in the drayed machine then they were taken in the kiln. This machine is very important in all the process in the kiln the glass lever stick on the design tiles in the Killen these are ceramic ruler the price of the one ruler is about 4000 rs this types 800 rulers in the kiln in the kiln the temperate is about 1130 c which is use but to milling the glass and stick the glass on the tiles then the tiles is continuously cabling by codling tower than the final product is completed the tiles are going in another step by roller.

STEP 5

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In this step the quality of the product is chorusing by the computerized machine. The tiles are defined in three categories.

I. Slipper fine II. Fine III. Commercial

These classifications is on the eased of the tiles fault in the quality checking machine one by one checking tile quality only one-operator control all this automatic machine is about 1.5 cores. Then as per classification the tiles are padded in the corrugated box. Then they are sent in the chatting department

STEP 6
This step is known as cutting section all the sides are cuttings by the BMR cutting machine as necessary. This sides cutting because of whence floors walls tiles joint in wall or wall ten two tiles are easily close each other and does not find any space between two tiles.

In this section there are three machine each machines price is about 1 crore. Each machine have two units in one unit left an right sides cut while second unit 10p and bottom sides cut in the cutting one diamond used the prices of the diamond is about 1 crore. Then this cutting tile is sending in padding department by rotor. Thus the step is completed.

STEP 7
This step is known as packing section in tiles section the tiles are packing as their quality the paper and plastic packing in the SPL. The packing is done by machine the machine

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automatically pack the tiles on the packing the paper which used it is printed with SPL name and price with others details. Than tiles packs store in the warehousing and they are supply for sell by marketing department. Thus the final product is produce this process is floor tiles plant in the SPL ltd have two plant floor tiles plant and wall tiles plant. Both plants are same but one change in the floor plant in the wall plant they have use mordents technology machine SFF first in this machine the tiles burnt only one time while in floor tiles burnt two times

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S.V. College of commerce, Kadi 27

(3.1) INTRODUCTION:

Simply put, human resource management is a management function that helps manager for an organization. In this unit there are harmonies between employees and employer. The management not facing any special problem regarding the employees and employer also not facing any problems regarding the management.

Their quality contributes to the ability of the organization and the employee to achieve their objective. Human resource management is concerned with the dimension in organization. A series of integrated decisions that form the employee relationship.

According to Edward B. flippo, Personnel Management is the planning, organizing, and controlling of the procurement, development, compensation, integration, maintenance and separation of the human resources to the end those individuals, organizational and societal objectives are achieved. Human resource management, development, compensation, nitration, maintained and separation of human resource to the end that individual organizational and social objectives are accomplished.

HUMAN RESOURC MANAGEMENT Factory manger ARUN PATEL H.R. Man. RAMKRUSHN RAV

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(3.2) ORGANIZATION CHART OF HRD:

Sr. factory manger

Jr. Manager (HRD)

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Safety officer

Personnel ASST.

Time keeper

Trainee

In SOMANY CERAMIC limited, organization chart of HRM start with the sr. manager of H.R. DEPT. His name is Mr. Arun patel. his work consists industrial relation and workers affairs personnel ADMINISTRATIVE AND GENERAL factory administration. Under the sr. manager of H.R.dept. there is a jr. manager. His work consists recruitment training, and development, induction and PMS. Under the jr. manager, there are four persons by post safety officer, personnel assistant, two timekeepers, training.

Employees of the Somany ceramics:

1) Office and administrative: Total staff-163 Male-160, female:-3. 2) Workers Permanents:-181 Casual: 200 The company doesnt allow female workers so all workers are male.

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The company has total 15 managers in different departments. 3.10) TIME KEEPING SYSTEM:

They have decrease the works hours therefore they are perform work with highly enthusiastic due to decline the damage. There are three shifts are follows. Time is also important factor for any organization. All the activities and job are to be performed is a particular pre-decided time. So a good time keeping system play vital role n organization and achieving its targets. The HRM department of somany ceramics limited has three different shifts. So they have adopted following time:

General shift time of the company: 8:00am to 4:00pm, 4:00 to 12:00pm 12:00pm to 8:00am Sometime company maintain two shift each shift consists 12 hours duty.

3.4) RECRUITMENT:

Recruitment is the first step in the employment process it is regarded as the most important function of personal manager. The successes of many organizations depend mainly upon the team of skilled and qualified person. It also developing and main training the adequate manpower resources upon which the organization can depend where it needs additional employees. Recruitment is a process of searching for and obtaining applicant for job, from

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among the right people can be selected. Thus recruitment is a process of finding and attracting capable applicants for employee.

In practice the activity of recruitment extends to the scraping of application so as to eliminate those who are not quality for the job. SOMANY CERAMIC limited fined the source of employee by recruitment process.

Sources of recruitment: There are two types of sources

1) Internal sources Present employees Employee referrals Former employees Previous applicants Retired employees

2) External sources Professional or trade association Advertisements Employment exchanges Campus recruitment Walk-ins and write-ins Consultants Contractors

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Displaced persons Radio and television Acquisition and mergers Competitors E-recruiting

In SOMANY CERAMIC LTD Sources are these from where organization gets prospective employee. Before starting recruitment management deed about source ad types of employee recruit. Some organization goes for the both internal and external source.

Internal method of recruitment:

1. Retirement of employees: In this method when company needs the employee than company contact retired employees and again recruited that retired employees and company fulfill the need of employees.

2. Transfer: in this method shows that when the company need the man power so that time with the help of make promotion of employees and placed at the needed place and fulfill the need of employees.

3. Promotion: In this method shows that with the help of make promotion of employees in the organization and make promotion at the needed place and fulfill the need.

4. Employee relatives: In this method shows that with the help of contact employee relatives and friends and recruited them and fulfill the need of employees in the organization.

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External method of recruitment: 1. Contract base: In this method with the help of make contract with the contractors and fulfill the need of employees. When organization need the employees so that time contractor fulfill the demand of employees.

2. News paper: In this method shows that when company needed the employees that time company advertise in the local news paper and needed for the higher level mgt. that time advertise in local as well as national level news papers.

3. Similar organization: In this method shows that when need of the employees then contact with the similar kind of organization and fulfill the need of employees.

(3.5) SELECTION:

Selection is the processes by which the qualified people are choose from the applicant who has offered them for job in the organization. Selection procedure is the most important function management because it chooses the most qualified person and by which organization can achieve its objective. Selection is the process of choosing the individual who passes the necessary skill, abilities and personality to successfully fill specific job in the organization.

(3.5.1.) SELECTION PROCESS:

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Selection is a long process, generally from the preliminary interview of the applicants and ending with the contact of employment.

Advertise list collection: In this point of selection process there is collection of advertise list in which selected way give advertising is decided in this point.

Scrutinizing information: In this point shows that the scrutinizing of information of applicants like on the behalf of age, talent, skills and experience collect and scrutinize information.

Applicants call letter: On the behalf of collect and scrutinized the information of the applicants then who company need and send the call letter about the inform of interview.

Preliminary interview: The preliminary interview is usually quit short and has its object the elimination of the obviously unqualified candidates.

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Tests of employment: Standardized tests available for this purpose have increased in number and experience has demonstrated that they can be helpful in supplementing interviews and other devise used in selection.

Applicant physical examination: Sometimes in the selection procedure, candidates are required to undergo physical examination.

Selected employee placement:When all tests, interviews and physical examination, etc. are passed by a candidate, he becomes eligible for appointment. After the appointment of selected employee make placement of selected employee.

In somany ceramics Selection process is a number of specific steps taken to decide which recruit should be hired it involves grouping the application in to unsuitable and appearing to be suitable candidates conducting test on suitable candidates. (3.8) PROMOTION & TRANSFER:

(3.8.1.) PROMOTION:

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Promotion involves a change from one job to another is better in terms of status and responsibility. It is vertical movement of the employee from the one post to another post. Promotion is made from lower level to top level management. Promotion involves a change from one job to another that is better in terms of status and responsibility.

In short promotion means: #Better job and status #Greater responsibilities #Increase in pay and perks.

Company has its own promotion policy. Company promotion the employee in April Month Company gives promotion based on performance appraisal and review.

TYPES OF THE PROMOTION:

Acting promotion Dry promotion Vertical promotion Transfer-cum-promotion Honorary promotion Up or out promotion Multiple chain promotion

Somany ceramics use below types of promotion:

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1. Transfer cum promotion: In this method company gives to employee promotion along with transfer. In this method of promotion increases in power, responsibility and pay.

2. Vertical promotion: In this method of promotion company uses to give promotion to employee lower level to higher level and increases in duties, responsibilities and pay increase.

(3.8.2.) TRANSFER:

Transfer is lateral shift causing movement of individuals from one position to another usually without involving any marked changes in duties, responsibilities and skills needed for compensation. A transfer differs from a promotion in that the later involves a charge in which a significant increase in responsibility, status and income occurs but all these element are statement in the former. A transfer involves a charge in the job of employees without a charge in responsibility or remuneration.

There are five types of different transfer: Production transfer Replacement transfer Shift transfer Remedial transfer Versatility transfer

Somany ceramics uses below types of transfer:

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1. Shift transfer: In this method company gives employee transfer to change one shift from another shift on the same type of work demanded by employee. That called shift transfer.

2. Production transfer: In this method these type of transfer made with one prod. Dept. to another dept. when demanded of employee and change of the employee and make transfer of employees. 3. Replacement transfer: In this method company uses replace the employee who the employee will concern from long time.

(3.12) WAGES & SALARY ADMINISTRATION:

In SOMANY CERAMIC limited wages the casual workers is 162/50 per day and armament workers is 450 per day. SOMANY CERAMIC level as per their post, company gives salary. Wages means the amount paid to the labour for his service to the employee.& Salary means as the remuneration paid to the employee and managerial person on monthly and annual bases.

Bonus: The company gives bonus 20% of basic salary it the employee. Every employees and workers get bonus in October month.

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.1) MEANING OF MARKETING:

Marketing is an organizational function and a set of processes for creating communication and delivering value to customer and for managing customer relationship in ways that benefit the organization and its stakeholder. There are five alternative concept of marketing like production concept, product concept, selling concept, marketing concept and social concept.

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Marketing is a societal process by which individuals and group obtain what they needs and wants through creating, communicating, offering and freely exchanging products and services of selling product. But people are surprised when they here that the most important part of marketing is not selling.

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services etc. to create exchanges that satisfy individual and organization goals.

Marketing management It is the art an science of choosing target market and getting keeping and growing customers thought creating, delivering and communication superior customer value.

Marketing Manager & joint President Mr. Tapan jaina

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(4.2) ORGANISATION CHART OF MARKETING DEPARTMENT:

Vice president

Marketing national

Junral manager

Regional manager

North

West

East

South

(4.3) PRODUCT:

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Product means goods and services communication the company offer to the target market. Product means what company fulfill the need of people and what produced the company that called product.

(4.3.1.) Types of the product Somany ceramic limited is very popular company for producing tiles, textile, container glass, and sanitary ware in kadi unit the main products are: 3) Ceramic wall tiles 4) Ceramic floor tiles .1) MEANING OF MARKETING:

Marketing is an organizational function and a set of processes for creating communication and delivering value to customer and for managing customer relationship in ways that benefit the organization and its stakeholder. There are five alternative concept of marketing like production concept, product concept, selling concept, marketing concept and social concept.

Marketing is a societal process by which individuals and group obtain what they needs and wants through creating, communicating, offering and freely exchanging products and services of selling product. But people are surprised when they here that the most important part of marketing is not selling.

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Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services etc. to create exchanges that satisfy individual and organization goals.

Marketing management It is the art an science of choosing target market and getting keeping and growing customers thought creating, delivering and communication superior customer value.

Marketing Manager & joint President Mr. Tapan jaina

(4.2) ORGANISATION CHART OF MARKETING DEPARTMENT:

Vice president

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Marketing national

Junral manager

Regional manager

North

West

East

South

(4.3) PRODUCT:

Product means goods and services communication the company offer to the target market. Product means what company fulfill the need of people and what produced the company that called product.

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(4.3.1.) Types of the product Somany ceramic limited is very popular company for producing tiles, textile, container glass, and sanitary ware in kadi unit the main products are: 5) Ceramic wall tiles 6) Ceramic floor tiles 7) 4.4) PRICE: 8) 9) The price is the amount of money charge for a product or services, or the sum of the values that consumers exchange for the benefit of having or using the product or services. 10) Size Normal size approx inch Normal size (mm) Price per quantity(Rs.) .5.1.) DISTRIBUTION CHANNEL: Wall tiles 18x12 455x305 450/Floor tiles 18x16 455x405 500/Floor tiles 18x8 455x200 300/Wall tiles 8x8 200x200 100/-

Company Dealer

Sub dealer

Customer

Two levels of distribution channel works smoothly if all function is working appropriately and work as team of SOMANY CERAMIC limited. The most widely distributed tiles in India, SOMANY

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CERAMIC limited floor and wall tiles wall tiles is distributed thought a large and committed network of dealer and sub-dealer in the country with 25 branch office and 6 company on showroom name simplifies. Production department is producing floor and wall tiles. The stock is shifted to companys main dealers. Under the main dealer there are SOMANY CERAMIC limited sub dealer network available. They are actually dealing with the consumers.

(4.5.2.) MARKET SEGMENTATION

A market segment consists of group of customer who share similar set of need and wants. Company focuses on higher as well as middle, as well as lower level customer company provides imported tiles for the higher level customer. The somany ceramics Ltd. has divide his market on specific base whether they would determined them market for focusing builders construction company, dealers but they have direct customers in some cases also. If we are late in decision we are late in selling due to it down its share value thats why they run from depression side. This condition not creates thats why they have considered different criteria in segmentation of tiles market that are below. Somany ceramics uses geographical segment and behavioral segments for distribution of the product.

On the basis of place like south, north, east and west uses geographical segment for distribution of the product.

On the basis of behavioral segment like color and designs, for behavioral segment somany ceramics have many different types of colors tiles and lot of design in tiles.

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(4.6) PROMOTION:

Mainly company is concentrating on promotion. The sales promotion level of the company provides various schemes to their consumers and retailers. The company has strongest advertising through various sources like pamphlets, magazines, hoardings, etc. For effective advertising company has done their.

(4.6.1.) SALES PROMOTION:

Sales promotion is the technique which helps in increasing sale of the product. The techniques should be such it encourages the customers to purchase the product. The product has not only national market but also international market also with increasing the sales of company. Company gives sales promotion on the basis of increase in the sales volume and market trend.

Promotion policy

@ 3% c.d. is allowed and given in involve itself where either the received or the dealer is regularly availing the cd facility.

Payment is

@2% CD is given\ offered by way of credit note were the payment is received\ deposited within 7 days from the date of involve. However in case of demand draft, date the date of DD is considered.

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 @ 1% CD is given \ offered by way of credit note were the payment is received \ deposited within 28 days from date of invoice. However in case of demand draft, the date of DD is considered.

(4.6.2.) ADVERTISEMENT

Advertisement objective is a specified communication task and achievement level to be accomplished with a specified audience in a period of time.

Somany ceramics use following type of media tools. Like radio, news paper, magazine, road show, exhibition, seminar, etc. The company is not advertisement its products on TV because it is costly and the main customer are architect so

(4.7) PRODUCT PACKAGING:

When all process complied, the next process is to pack the finish product. To pack the finish product there are special machinery in the somany ceramics limited. The finish product packed in it and brings to the market. Somany ceramics use on the behalf of different size of tiles produced different size of cartoon. In small packing packed 10 tiles and in big packing 5 tiles packed.

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