Tag line to entice the viewer and give an idea as to what the nature of the film might be.

Baseball cap which acts as the Michael Moore signature piece.

Whilst the concept of a medical programme and the connotations of the title, this may seem like quite a dark film but the expression and face of the presenter look warm and friendly.

Doctors uniform, complete with stethoscope for the presenter which also sets the atmosphere and gives the subject of the documentary.

Title of film and film maker in large, white font which stands out from the darker background photo.

Credits as per usual film poster.

Reference to the director / presenters other successful films. Gives the impression that this film will be of the same standard. Also makes note of the fact that hes an award winning film maker.

Another little tag line that would usually be an expression of care but in this case it seems a little sinister.

Advertising of the website should views want to find out more about the film.

Listing of film companies associated with the making of this film.