Macroeconomic factors

Global/Regional economic environment Political and legal environment Social and cultural environment

Regional Economic Environment

Th gii bc vo thi k k nguyn s -> nhu cu i vi cc thit b in t ngy cng tng Suy thoi kinh t -> Ngi tiu dng tht cht chi tiu -> hng ti cc sn phm gi c ph hp cht lng tt Lao ng gi r di do cc nc ang pht trin -> t cc nh my ti y gim chi ph nhn cng ( on ny s a ra v d hoc 1 hnh nh v 1 cng nhn TQ v 1 cng nhn Nht Bn gi thu 1 cng nhn trung quc ch bng khong 1/3 gi nhn cng nht bn )

Political and legal environment

Political S n nh v chnh tr ca a s quc gia to iu kin cho vic u t Cc chnh sch thu ht cc doanh nghip nc ngoi ti cc nc ang pht trin Kh khn trong vic tip cn vi nhiu th trg do s khc bit v lut php ( Ly v d v mt nc no cm Sony chng hn ) Legal : Tnh trng sao chp sn phm cn ph bin ti nhiu nc ( TQ, VN ) S bo tr ca nh nc vi nhiu tp on trong nc Vn v nhn quyn trong cc c s lao ng

Social and cultural environment

Sony mi nc u c cc websites ring vi ngn ng bn a gip khch hng d dng tip cn n vi cc sn phm ca cng ty Xu hng ton cu ho ca th gii -> thm nhp th trg d dng hn Mi nc mi nn vn ho thi quen tiu dng khc nhau Sony a ra cc bin th ca sn phm sao cho ph hp ( v d Nht ni thng xuyn c ng t sng thn in thoi Sony thng c tnh nng chng nc tnh nng ny ko c bn quc t ) Hng ti cc hot ng cng ng bo v mi trng v cc hot ng tnh nguyn (Top 10 green electronics companies )